How to Prepare Your Amazon Listings for Black Friday & Q4 Part 2

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Remember the seven GREAT tips we gave you in our last post to optimize your listing for Black Friday, Cyber Monday, and Q4? Well get ready for 10 more so that you can have the best Q4 ever!

Last year Amazon dominated online retail sales in Q4. During 2017’s Thanksgiving and Black Friday, they had a massive increase of 45% in their overall sales!

This year, Amazon is expected to see even bigger increases which means a MASSIVE opportunity for Amazon sellers!

So to help make your products even more appealing to Amazon buyers during the upcoming holiday season, check out the following best practices.

If you’re all ready to get your listings optimized by expert freelancers on the Jungle Scout Market click the button below


Part 2 - Main How to prepare for black Friday


Tip #8 If you’re a registered brand, take advantage of Enhanced Brand Content

Over the last few years, Amazon has been promoting their brand registry program by making certain functions available only to sellers with registered trademarks.

The registration process can take quite a bit of time, so if you’re not registered already we recommend starting the application process now, to get your brand registered for next year’s holiday season.

For Amazon sellers who are registered, Enhanced Brand content gives you additional space to talk about your company, the benefits of your product and all of the ways that it can be used.

Using the registry’s Enhanced Brand Content can help elevate your brand and product, potentially increasing your conversions. And who doesn’t want that?!

– Enhanced Brand Listing Example – 

enhanced brand content


– Enhanced Brand Ad Example – 



Tip #9 If you have a registered brand, create an Amazon store

Creating an Amazon Store is a great way to have all of your products in one place on the Amazon Marketplace.

Having a store allows you to direct PPC traffic, so that Amazon customers will only see your products on the page.

This will increase the chances of customers purchasing your product, and it’s also a great way to promote and display all of the products that you offer.

Usually, when someone finds a brand that they like, they look for other products from that brand and the Amazon store is a great way to promote all of the products that you offer.  

For example, if you sell camping gear and a customer really likes your tents, if you direct them to your store, you might be able to pique their interest in your other camping equipment.

Creating an Amazon Store is an amazing way to promote your entire catalog of products, without Amazon buyers being distracted by your competitors…so boost your holiday sales with your own Amazon store!

amazon stores


Tip #10 Do a giveaway to promote your product

A great way to promote your product is to do a giveaway. Here’s one way to do that:

  • In the weeks leading up to Black Friday and Cyber Monday, start collecting email addresses for entries into your contest.
  • Once your winner is drawn, announce the winner and then give everyone who entered the contest a link to your product on Amazon and explain that the item is on sale for a limited time, during Black Friday and Cyber Monday.
  • This can also be accomplished through chat bots, such as Manychat. You can send a message announcing the winner, with a link to your discounted product on Amazon.

This is a great way to drive shoppers to your listing during Black Friday!



Tip #11 Create a Jump Send account to follow-up via email

A great way to increase sales is by following up with customers via a targeted email campaign, using a site like Jump Send.

Following up with a buyer allows you to demonstrate that you are focused on providing excellent customer service to your shoppers, and it also provides you with an opportunity to give customers a coupon to either buy more of your product or another product from your Amazon Store.

Simple little extras, like following up and offering future discounts could mean an increase in sales during Q4 and into the future.



Tip #12 Utilize Facebook advertising

Facebook (FB) gets massive amounts of traffic and collects massive amounts of data. Used properly, FB data enables you to target large numbers of your ideal customer.

How? Facebook ads.

Utilizing Facebook ads to send traffic to your Amazon listings is a great way to improve sales and your overall ranking.

But Facebook ads can be a little tricky. For that reason, if you’re unfamiliar with their ads, it might be in your best interest to outsource this part of your business to a Facebook ads expert. If you need help finding an expert marketer for your business, check out the Jungle Scout Market.

A Facebook ads expert can help target your ideal customers while keeping your costs low.



Tip #13 Put your product on sale

This may seem like a no-brainer, but there are many Amazon sellers who, every year, miss the opportunity to increase their sales during the holidays by discounting their product.

Like the rest of us, Amazon buyers are trying to get the most out of their holiday budget. They are looking for deals and steals!

Offering your product at a discounted rate is a great incentive for someone to buy your product over any other.  

Amazon Sale


Tip #14 Make one of your photo images an ad

If you decide to discount your product for the holiday season, create a photo to add to the main images that promote your sale.

Most shoppers skim listings and photos when looking to buy. Adding a photo that highlights the amazing discount you’re offering will help catch the eye of these buyers and incentivize them to purchase your product.  

Amazon Deal Sale


Tip #15 Unload excess inventory

Have a product that isn’t selling well, and you’re stuck with extra stock and huge storage fees? No worries!

A great way to liquidate that excess inventory is to put those items on sale during Black Friday and Cyber Monday.

By giving Amazon buyers a deal they can’t resist, you’re increasing your chances of either breaking even or making money on your least popular product(s).

Another option is to offer your more unpopular products at a reduced rate when a shopper purchases another one of your products.

The possibilities are endless, when it comes to finding inventive ways to get rid of your slower moving inventory.

black friday deals


Tip #16 Optimize your keywords for PPC

Utilizing PPC during Black Friday and Cyber Monday can put your product at the top of a buyer’s search results.

However, you need to make sure you focus on relevant keywords for the product you are selling. The last thing you want to do is waste advertising money on irrelevant keywords.

If you need a tool to find relevant keywords for your product, check out Jungle Scout’s Keyword Scout.

It includes suggested Headline Search Ads (HSA) bids and Keyword broad and exact match search volumes so that you can drive more relevant customers to your listings.

Play Doh


Tip#17 Enroll in Amazon’s Early Reviewer Program

If you want to sell on Amazon, you will need reviews. They are one of the most important parts of your listing, and a key to all sellers’ success.

Amazon shoppers are all about buying the best product for the best price, and reviews give them insight into the quality of the product they are thinking about buying.

But getting reviews when you launch a new product can often be very challenging, which is why Amazon launched the Early Reviewer Program.

This particular service is only for products sold on, and it incentivizes buyers to leave an honest review of your product.

Amazon will give a gift card to shoppers who end up taking part in the program, and who leave a review for the products they purchase.

This program isn’t free, but it is still well worth the price since it makes getting reviews much easier. And signing up now means you’ll be able to take advantage of the program during Black Friday and Cyber Monday.

early reviewer program



As you can see, there are many ways to make Black Friday and Cyber Monday two of your biggest sales days ever!

Implementing one of these suggestions (or maybe even all of them), and you’re sure to see an increase in sales.  

What do you think about these tips? Have you tried any of them? Do you have any more tips and tricks you think really help boost sales during Black Friday and Cyber Monday? If so, let us know in the comments below.

Happy Selling!

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