Consumer Trends Report | Q4 2020

Seasonal changes in consumer behavior

This quarterly study of 1,000 U.S. consumers explores changing behaviors and preferences, with a focus on the 2020 elections and holiday season. See key findings here and download the free full report for detailed insights.

Key Insights

Consumer spending is down — and could stay down through the 2020 holiday season.

Nearly half of consumers reduced their spending from July to September — after already reducing it in the first half of 2020. And 1 in 3 Americans say they will decrease overall spending until the end of the year.

Politics will affect consumer spending.

The U.S. Presidential election outcome could cause 1 in 3 voters of a particular political party to reduce holiday spending, and 1 in 4 of all Americans are dependent on stimulus checks to buy holiday gifts.

Ecommerce is surging during the COVID-19 pandemic — and Amazon is winning.

A whopping 70% of consumers shopped on Amazon in Q3, compared to 35% on Walmart.com and 26% on Target.com. Nearly half of consumers say they would be fine if they never shopped in a physical store again.

Explore how consumer behavior has changed over time

View past reports

2020 Politics & Holiday Spending

Prior to the 2020 Presidential Election, consumers stated that they would significantly raise or lower their holiday spending depending on its outcome.


Download the report for the full results and trend analysis


Spending Trends

Consumer spending has continued to drop throughout 2020. Nearly half of Americans reduced their spending from July to September — after already reducing it in the first half of 2020.

The end-of-year shopping season drives critical sales for many businesses — but 2020 could be an underwhelming one.

1 in 3 Americans say they will decrease overall spending until the end of the year.

1 in 4 say they will spend less on holiday shopping this year than they spent in 2019.

Ecommerce & Amazon

If consumers are spending anywhere, they’re spending online. 1 in 3 consumers have increased their online spending, even while reducing overall spending in 2020.

For every category of product consumers buy online, the majority prefer to buy it on Amazon than another online store.

Where consumers shopped in Q3

Download the full report

In this report, you’ll find:

  • Holiday 2020 shopping plans: products, stores, spending, and more
  • How major retailers’ popularity among consumers has shifted in 2020
  • Amazon’s role in an increasingly ecommerce-dependent market

About the report

Methodology

Between October 1-2, 2020, Jungle Scout conducted an anonymous survey among a panel of 1,002 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.

Using the data

We invite you to explore Jungle Scout’s 2020 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

About Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful ecommerce businesses.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

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*Based on a survey of 1,046 active Amazon Sellers