Consumer Trends Report | Q1 2022

Quarterly changes in consumer behavior

This quarterly study of 1,000 U.S. consumers explores spending and ecommerce trends, with key insights into how inflation, brand loyalty, and the homebody economy are shaping retail in 2022.

Key Insights

Consumers are reducing their spending, with an eye on inflation and savings goals.

38% of consumers are reducing their overall spending in Q1 — the highest reported figure on decreased consumer spending in at least four quarters.

72% of consumers say rising inflation has affected their spending on consumer goods, and 70% are making fewer “fun” or impulse purchases.

52% of consumers are currently saving up for a big purchase or expense, such as a new home or vacation.

Prices and coupons drive brand loyalty and online purchasing.

53% of consumers feel compelled to make a purchase when they get a deal, coupon, or discount code, and 47% say they only purchase products that are on sale or discounted.

Affordability is the leading driver of brand loyalty, beating quality, familiarity, and sustainability.

20% of consumers say they always look for specific brands when shopping online, and 34% say it depends on the product.

Home improvement and the homebody economy will continue in 2022, as consumers plan to stay in and spend on their homes and self-care.

60% of consumers say they’ll spend more time at home in 2022 than they did before the pandemic began.

50% are more willing to spend money on their homes now than before the pandemic.

62% have a greater interest in self-care now than before the pandemic started, and 61% of consumers have a greater interest in cooking at home.



Consumer Spending Tracker

View consumer spending trends over time with Jungle Scout’s quarterly Consumer Trends Reports. This tracker is updated on a quarterly basis, and detailed past reports are linked below.

What consumers are buying:
Where consumers are shopping:

Explore how consumer behavior has changed over time.

Download the report


Consumers choose to save, not spend

This quarter, 38% of U.S. consumers will reduce their overall spending in order to stick to their budgets, account for reduced income, or build their savings.

Quarterly changes in consumer spending since January 2021

Pricing and coupons drive brand loyalty and online purchasing

Today’s budget-conscious consumers love a good deal. As shoppers navigate product shortages and pricing shifts amid supply chain issues, brands see opportunities to earn new customers.

How consumers are influenced by online deals

Compelled to make a purchase when they receive a deal

Only buy products that are on sale/discounted

Use deal-finding browser plug-ins like Honey and Pricescout

End up buying more products with a coupon than they would have without one

Make sure to spend enough money to qualify for free shipping for online orders


Home improvement and the homebody economy thrive

Entering a third year of the pandemic, consumers continue to beautify, enhance, and invest in their homes.

What are homebodies buying?

Home decor & furniture

Home improvement & home hardware

Small kitchen appliances

Bedding

Lounge clothing

Download the full report

In this report, you’ll find:

  • A pulse check on consumer spending: where people are shopping and what they’re buying, with special focus on home products and luxury items
  • An overview of what’s driving down consumer spending in 2022, including inflation, personal savings goals, and online deals
  • Insights into brand loyalty after two years of pandemic-era stockouts and price shifts

About the report

Methodology

Between February 4-8, 2022, Jungle Scout conducted an anonymous survey among a panel of 950 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.

Using the data

We invite you to explore Jungle Scout’s 2022 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

About Jungle Scout

Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $40 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.


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