Performance Report

Walmart Ecommerce Data: Black Friday & Cyber Monday 2020

In 2020, shoppers are mostly staying home — chiefly due to the COVID-19 pandemic — and opting to shop online instead. So how has Walmart’s online presence performed? We drill into the overall Walmart.com sales over time, as well as department-level insights.

Key Takeaways:

  • Walmart.com up 124% calendar quarter-to-date for Q4 2020
  • Black Friday 2020 sales are up 100% over 2019; Cyber Monday sales are up 57%
  • Toys & Electronics lead by far

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Report methodology

Jungle Scout uses a proprietary algorithm to understand and predict consumer behavior across ecommerce sites. Our modeling factors include over a dozen different signals from online shoppers, including organic and paid search, purchase data, product ranking, sales, reviews, and more.

Data in this report is representative of the U.S. market and reflects sales on Walmart.com. It focuses on the fourth calendar quarter of 2020 through the Thanksgiving holiday weekend. “Black Friday” (November 27, 2020) is compared to the same holiday in the previous

year, which occurred November 29, 2019; “Cyber Monday” (November 30, 2020) is compared to the same holiday in the previous year, which occurred December 2, 2019.

Dollar amounts represent gross merchandise value (GMV) in U.S. dollars.

Contact [email protected] for questions about this report.
Connect with Jungle Scout’s experts for more ecommerce data and powerful analytics. Check out Jungle Scout Cobalt.


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