At Jungle Scout, we’ve always been the go-to source for Amazon data. But as the marketplace evolves and our customers scale, so must we.
That’s why we’re excited to unveil a bold new brand direction—one that aligns with our vision, sharpens our product identities, and better serves the diverse businesses that rely on us for strategy and growth.
Why the Change?
As Jungle Scout has grown, so has our customer base. What started as a solution for individual Amazon sellers has evolved into a suite of tools trusted by global brands, agencies, and retailers. In SaaS, like in ecommerce, branding is everything. We need to ensure our brand reflects everyone we serve.
Two goals guided this rebrand:
- Align with the Future Vision
This rebrand helps us attract and speak directly to high-growth brands by creating an elevated, focused visual identity reflected in our cornerstore solutions/offerings.
- Reduce Brand Confusion
Our previous look and feel, rooted in our early “new seller” days, didn’t reflect the full breadth of what we offer today. With a refined design system, updated color palette, and clearer product naming, we’ve made it easier for customers to navigate our ecosystem—whether they’re just getting started or managing complex omnichannel strategies. And while we’ve evolved, Catalyst remains our new and growing sellerJungle Scout offering—the trusted product that started it all.
“This refresh marks more than a visual update—it reflects the scale, sophistication, and ambition of the customers we serve. We offer consultative insights that drive results, stronger solutions, and a renewed commitment to helping brands win. We were first to market in this category 10 years ago – and we’ve been evolving it ever since.”
– Jay Lovelace, CEO, Jungle Scout
Introducing Our Refreshed Product Suite
As of April 22, we’re launching clear brand identities for each of our core offerings:
- Cobalt: Our enterprise-level platform for brands, retailers, and agencies seeking market-level insights, robust dashboarding capabilities, ad intelligence, and strategic growth.
- Catalyst: An in-platform experience designed for first-time and established Amazon sellers building their foundation. This remains the go-to solution for finding, refining, launching and growing private label products on Amazon FBA.
- Cloud: A non-platform data solution for brands and marketplaces needing flexible access to structured Amazon data.
- Consult: Our custom, white-glove service for organizations seeking tailored reporting and insights.
- Jungle Scout Brand Refresh: Alongside our product suite launch, we’ve updated our overall brand to reflect better who we are today—strategic, data-driven, and built to serve the full spectrum of Amazon and omnichannel professionals. From visual design to messaging, the new look signals our evolution and our commitment to serving customers at every stage of their journey.
Each product has its own identity, yet they all share the same mission: helping businesses win on Amazon with data they can trust.
“We want to bring clarity and confidence to every seller’s journey—whether you’re launching your first product or managing millions in Amazon channel revenue. This refresh sharpens how we communicate our value, makes it easier to navigate our solutions, and reflects the full spectrum of brands we’re built to support.”
– Hilary Smith, VP, Marketing, Jungle Scout
What This Means for You
Whether you’re a Fortune 500 brand managing multiple categories or a lean team scaling fast on Amazon, our rebrand makes it easier to find the right solutions, faster.
And while our look has evolved, our commitment hasn’t changed: We’re here to empower you with the most reliable data in ecommerce—and the strategic insights to act on it.
Welcome to the next chapter of Jungle Scout.
Sharper tools. Stronger brand. Smarter growth.
