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Category & segment insights


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The Importance of Product Reviews on Amazon: A/B Test Results Don’t Lie

Spoiler alert: reviews are incredibly important to a product’s success. Online — and on Amazon in particular — reviews are critical to providing the real-life [...]
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How to sell on Amazon Prime in 2021

Ecommerce underwent an incredible surge in 2020 as consumers shifted from shopping in-store to online. By the end of the year, 74% of consumers believed [...]
TOPIC: Category & segment insights

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