Ad & SOV Optimization
A visibility gap means little without a plan to close it. See exactly where a brand trails competitors on Share of Voice, then get the specifics: which keywords to bid, how much spend it takes, and where the gap between market share and SOV runs widest.
Example Questions
- “How can I improve my visibility against my competitors?”
- “What would it take to move from [current SOV] to [target SOV] in [category]?”
- “Where should we increase ad spend to close a Share of Voice gap?”
- “Which of our products have the widest gap between market share and Share of Voice, and what would it cost in ad spend to close that gap by half?”
- “Which keywords should we bid on to catch [competitor], ranked by volume and estimated cost to win?”
- “If we shifted ad budget from our lowest-SOV-gap product to our highest, what's the estimated net share impact?”
Available in:
Jungle Scout Cobalt
Frequently Asked Questions
What's the difference between this and Ad Performance?
Ad Performance benchmarks how spend is doing now; Ad & SOV Optimization takes an identified visibility gap and turns it into a specific action plan, like which keywords to bid and how much spend it takes.
How is the "gap" between market share and Share of Voice measured?
It’s the difference between your actual sales share in a category and your visibility share in ads and search, which flags where you’re underinvesting relative to your sales position.
Can this estimate how much spend is needed to close a specific SOV gap?
Yes, it can model the spend required to move from a current SOV to a target SOV in a given category.