More than insights – intelligence that drives action and fuels growth
Leading brands, agencies and retailers leverage Cobalt to power share growth strategies, channel expansion, product innovation – and more.
SOLUTION
How Cobalt can help
Cobalt provides continuous solutions for your ever-evolving challenges, powering your brand for success on Amazon and across your omnichannel strategy.
Market research
Unlock market insights to optimize pricing, product mix, and innovation for sustainable growth. Drive revenue, refine channel strategy, and strengthen pricing power with competitive intelligence and demand forecasting.
Brand management
Safeguard profitability and brand integrity by controlling unauthorized sellers, enforcing compliance, and optimizing pricing strategies to maximize revenue and reduce costs.
Campaign optimization
Boost ad efficiency and conversions with data-driven keyword and listing insights. Optimize spend, improve RoAS, and reach high-intent shoppers while enhancing visibility through listing and review insights.
CHALLENGE
Amazon is a complex channel
Amazon stands as the leader in global e-commerce, setting the industry standard – but for brands, cutting through the noise to find meaningful insights is a challenge. As a result, you face:
Limited visibility into 3P market performance
Third-party (3P) sellers are rapidly disrupting markets, but without a clear view of both 1P and 3P performance, brands struggle to track early threats and identify new growth opportunities.
Incomplete competitive benchmarking and market intelligence
Brands lack a comprehensive, unified dataset to analyze competitors effectively at both the brand and individual product level. This data gap makes it difficult to benchmark performance, refine pricing strategies, and identify whitespace opportunities within your category.
Unreliable product and market demand insights
Making informed product selection and adoption decisions is nearly impossible without accurate revenue and sales estimates. Without precise demand forecasting, brands struggle to prioritize the right products, optimize inventory, and capture emerging market trends.
FEATURES
How Cobalt Works
Gain a competitive edge with four powerful modules to help you dominate Amazon. Track market trends, optimize pricing, boost sales, and refine ad strategies – all in one platform.
1. Market Intelligence
Put Amazon data into market context to understand category trends, competitor performance, and market share. Track competitors and consumer behavior in real-time to refine strategies, maximize sales, and stay ahead of market shifts.
2. Retail Insight
Unify Amazon data into expert-curated dashboards for fast, actionable insights. Monitor sales and revenue, optimize pricing, track performance, and launch innovative products faster to maximize growth and stay ahead.
3. Ad Accelerator
Automate PPC campaigns to save time and resources, while gaining valuable insights and data-driven recommendations. Optimize CTR and CPC costs, eliminate wasted ad spend, and maximize ROI on your advertising investments.
4. Digital Shelf Analytics
See how your brand stacks up against competitors with share of voice insights. Track rankings, uncover high-performing keywords, and improve visibility in search results to boost sales and own the Buy Box.
“We’ve had a fantastic experience with Cobalt. We’ve been able to gain powerful market intelligence metrics, including the ability to recognize up-and-coming competitors and new opportunities.”