Ad & SOV Optimization
A visibility gap means little without a plan to close it. See exactly where a brand trails competitors on Share of Voice, then get the specifics: which keywords to bid, how much spend it takes, and where the gap between market share and SOV runs widest.
Example Questions
- “How can I improve my visibility against my competitors?”
- “What would it take to move from [current SOV] to [target SOV] in [category]?”
- “Where should we increase ad spend to close a Share of Voice gap?”
- “Which of our products have the widest gap between market share and Share of Voice, and what would it cost in ad spend to close that gap by half?”
- “Which keywords should we bid on to catch [competitor], ranked by volume and estimated cost to win?”
- “If we shifted ad budget from our lowest-SOV-gap product to our highest, what’s the estimated net share impact?”
Frequently Asked Questions
It turns an Amazon Share of Voice gap into a specific plan: which keywords to bid on, roughly how much spend it takes, and where the gap between your market share and Share of Voice is widest.
Ad Performance benchmarks how your current ad spend is doing. Ad & SOV Optimization takes a visibility gap it identifies and builds the action plan to close it.
It’s the difference between your share of category sales and your share of visibility in ads and search. A product with 15% market share but 8% Share of Voice is underinvested relative to its sales position.
Yes. It models the ad spend required to move from your current Share of Voice to a target level in a category, and can rank keywords by volume and estimated cost to win.
In Ask Cobalt inside Jungle Scout Cobalt, and through the Jungle Scout MCP, where it runs as the gain-sov skill.
