Keyword Opportunity
Not every keyword deserves the spend. Find the ones with real volume and winnable competition, at both the product and brand level. Rising search terms get flagged early, ahead of demand rather than behind it.
Example Questions
- “Which keywords should we focus on ranking up?”
- “Where are we gaining or losing Share of Voice?”
- “What keywords are rising in search volume for [topic]?”
- “Which keywords have rising search volume but low competition, at both a product and brand level, that we’re not currently targeting?”
- “Where are we losing Share of Voice fastest, and are those the same keywords where a competitor recently increased ad spend?”
- “If we were building a new product for [category], which cluster of keywords should the listing be built around based on volume and winnability?”
Frequently Asked Questions
How is "winnable" competition defined for a keyword?
It generally weighs search volume against how difficult it would be to rank or win visibility for that term, so recommendations balance opportunity with real feasibility.
Does this apply to organic ranking, paid ads, or both?
Both. Keyword opportunities can inform SEO-focused content decisions as well as ad targeting and bid strategy.
Can this suggest keywords for a product that doesn't exist yet?
Yes, keyword-informed product development is supported, so a new product can be built around terms with rising demand.
