Product Performance
A single weak SKU can drag down category momentum long before it shows up in a monthly report. Track sales, ranking, and review trends at the product level. Flag problems while they're still fixable.
Example Questions
- “What are customers saying about this product?”
- “Are my ratings trending up or down?”
- “Which of our SKUs are underperforming and need attention?”
- “Identify every SKU where sales are flat or declining but review volume and rating are also dropping?”
- “Which of our products are underperforming relative to their price tier and review count compared to category peers at the same price?”
- “Compare this product's launch trajectory (first 90 days) to our previous version's?”
Available in:
Jungle Scout Cobalt
Frequently Asked Questions
Does this work at the SKU level or the listing level?
Both. It can track a single ASIN’s sales, ranking, and reviews, or roll up performance across every SKU in a portfolio to flag which ones need attention.
What counts as an "underperforming" SKU?
A SKU flagged as underperforming typically shows declining sales, falling rank, or a negative review trend relative to its own history or its category peers.
Can this compare a new product version to the one it replaced?
Yes, version-over-version comparison is supported, so you can see whether a relaunch or refresh is outperforming the version it replaced.