Share Diagnosis
A share shift isn't always the whole story. Diagnose why share moved, size the dollar impact, and find out whether the cause is structural or fragile. Get a clear verdict, the specific factors behind it, and where to focus next.
Example Questions
- “Why is [brand] losing ground in [category]?”
- “Why did we gain or lose share?”
- “Why is [brand] declining?”
- “Diagnose why we lost share in [category] last quarter; is it price, distribution, or a specific competitor?”
- “Is our recent share gain in [category] structural (product/price advantage) or fragile (a competitor's temporary stockout or promo)?”
- “Are we losing share broadly across [category], or is it concentrated against one competitor?”
Available in:
Jungle Scout Cobalt
Jungle Scout MCP
Frequently Asked Questions
Can this diagnose a share gain, not just a share loss?
Yes. The same diagnosis applies whether share moved up or down. It identifies what drove the change and whether the gain is likely to hold.
What does the output actually look like?
A client-ready narrative: a verdict on what happened, the specific factors behind it, the dollar impact, and where to focus next. It’s built to be shared as-is, not just a data dump to interpret yourself.
Does this work for a single competitor or the whole category?
Both. You can ask why you’re losing ground to one named competitor, or why share moved across the category as a whole.