The Most Complete Amazon Data — Now Actionable Instantly
From category trends to product variants and attributes, Cobalt now gives you unmatched visibility into Amazon performance, paired with AI-powered insights to turn data into strategy in seconds.
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Deeper Data
Expanded Amazon Market Intelligence
Go beyond surface-level insights with full-funnel visibility into performance drivers, from category trends down to the exact product attributes influencing demand. This is more than more data—it’s a complete picture of what’s driving performance and where opportunities exist.
Variant-Level Insights
Understanding what shoppers want – right down to the size and color – is a critical part of assortment and innovation decisions.
Analyze performance at the level customers buy:
Compare sizes, colors, packs, and configurations
See how attributes impact conversion and revenue
Identify risk and opportunity at the variant level—not just parent ASINs
Product Attributes
Identify the true drivers of consumer demand:
Identify demand drivers like ingredients, themes, and positioning
Benchmark attribute trends across competitors and categories
Spot innovation opportunities before they scale
Limitless Market Insights—Instantly
Move from static market segments to real-time exploration with Market Analysis.
Create dynamic segments instantly and analyze them without limits, no ASIN caps, no manual builds, no waiting.
Slice data across categories, brands, keywords, products, or variants
Combine datasets to answer complex questions instantly
Explore opportunities the moment they emerge
🏆 This is where your data advantage becomes a decision advantage
Instant Intelligence
AI-Powered Amazon Analytics and Competitive Intelligence
Stop navigating dashboards. Start getting answers.
Cobalt’s AI Agent workflows turn complex data into clear, actionable insights in seconds—allowing you to ask questions, explore trends in real time, and instantly generate reports, visualizations, and summaries so you can move from analysis to action without manual work.
Benchmarking Analysis
Turn multi-signal analysis into a clear performance narrative with next steps.
Category Analysis
Get a clear, data-backed view of how an Amazon category is performing, how competitive it is, and where the real opportunities lie.
Operational Insight
Seller Compliance
Cobalt’s new compliance dashboard adds a critical layer of operational insight – connecting seller behavior directly to revenue and Buy Box performance.
Connect operations to revenue:
Monitor authorized and unauthorized sellers
Quantify revenue at risk
Understand Buy Box impact from distribution changes
Webinar Registration
Speed to Insight: Unlocking AI-Led Amazon Intelligence
April 14th, 2026
Register nowData is only valuable if you can act on it.
Cobalt combines unmatched Amazon data depth + limitless exploration + AI-powered analysis to help you:
Optimize pricing
Understand pricing dynamics at the variant level—not just the parent ASIN. Spot price shifts, pack-size effects, and Buy Box disruption faster, so you can respond with confidence.
Protect your market shareDrive innovation
Innovation happens in the details. Variant-level estimates and attribute analysis help teams identify what shoppers are responding to—across formats, features, claims, and configurations.
Launch new productsRefine assortment
Turn market signals into smarter go-to-market decisions. Understand which variants are driving demand, where trends are accelerating, and what to invest in—before budgets are spent.
Optimize your spendBenchmark performance
Benchmark performance across competitors, categories, and your own catalog in minutes. With limitless segments and AI-led analysis, it’s easier to compare what’s winning—and why.
Know where you standProtect revenue
Get a clearer view of your third-party footprint and its impact on revenue and Buy Box control. Identify authorized vs. unauthorized sellers, quantify revenue at risk, and prioritize enforcement with data.
Protect your brandPowering what’s next for brands
Get a DemoFrequently Asked Questions
Speed to Insight is Jungle Scout’s latest innovation that transforms industry-leading Amazon data into analyst-grade insights through an AI-powered experience. Instead of manually navigating dashboards and reports, teams can ask questions, explore trends, and generate actionable insights instantly.
These features are built for enterprise Amazon brands, category managers, ecommerce analysts, revenue leaders, and compliance teams who need fast, reliable Amazon market intelligence to drive growth decisions.
All new and existing customers will receive a 60-day beta for Market Analysis (including Product Attributes and Instant Segments), along with immediate access to Variant-Level Estimates and the 3P Compliance & Distribution Dashboard.
AI Workflows will be available as a limited closed beta at launch. We are onboarding a small group of customers to ensure a high-quality experience while we continue to refine the workflows.
If you’re interested in AI Workflows or want to see them in action, request a demo or speak with your Customer Success Manager to learn more.
AI streamlines Amazon analytics by converting complex datasets into clear performance narratives. With AI Agent Workflows, teams can run benchmarking analysis, category analysis, and variant-level insights in real time—complete with visualizations and actionable recommendations.
Amazon benchmarking analysis compares your brand’s performance against competitors, category averages, and market trends. It helps identify whether you are outperforming or lagging behind the market, uncover pricing or keyword gaps, and highlight revenue opportunities that topline metrics often miss.
Variant-level insights allow you to analyze performance at the size, color, pack, or configuration level—not just the parent ASIN. This helps brands understand how specific product attributes influence demand, conversion, pricing strategy, and revenue growth.
Market Analysis allows teams to create dynamic, real-time data filters instantly with no limits. This enables deeper product exploration, refreshed insights, and point-in-time performance analysis—helping teams move from idea to insight instantly.
Seller Compliance (powered by Cobalt) provides visibility into authorized and unauthorized third-party sellers. Brands can monitor Buy Box impact, track revenue at risk, and measure enforcement effectiveness over time using unified seller data.