Amazon Product Pricing Report

Based on analysis of Jungle Scout data, this report explores Amazon pricing trends at a macro and micro level and the ways popular product prices shift over time. We’ll reveal key factors that drive those changes — and by how much — and what it means for brands and retailers looking to optimize their strategies. 

See key findings here and download the free full report for more insights.

Access the report
You must enter your first name.
You must enter your last name.
You must enter your email address.
You must enter your organization type.
You must enter your annual revenue.
You must enter your annual corporate revenue.

* Required information

By submitting this form, you agree to receive promotional messages from Jungle Scout about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Key takeaways

In 2023, product prices on Amazon were less volatile (and lower) than the previous year. But this trend may already be shifting: The number of categories whose average product price increased during the first quarter of 2024 was four times higher than the year-ago quarter.

High demand commands higher prices. Even around popular sales events like Prime Days, Black Friday, and Cyber Monday, best-selling products are less likely than others to drop in price. In a sampling of 100 best sellers from five separate categories, about two-thirds experienced year-over-year price fluctuations of less than 10%.

Brands are still coping with consumer spending caution. As a result, those selling luxury, big-ticket, and non-essential products may be feeling more pressure to drop prices to raise sales. Products like electronics and appliances have seen drops in average product price as high as 50% over the past two years, while prices in categories like Grocery continue to increase.

What’s inside:

  • Actionable insights to help brands build a solid pricing strategy
  • Which categories experienced average product price increases in 2023
  • Price history and pricing analysis of best-selling products on Amazon
  • How holidays, Amazon’s algorithms, and other factors influence prices

About the report


Findings in this report are based on analysis of Jungle Scout data collected at the category level from July 2021 through March 2024, and at a product level from March 2023 through March 2024 in the U.S. marketplace. At the category level, it includes analysis of daily and monthly average product prices from 19 of Amazon’s product categories. At the category level, it includes analysis of daily and monthly average product prices from 19 of Amazon’s product categories. At the product level, findings are based on analysis of daily pricing data for 100 best-selling products on Amazon across eight popular categories: Arts, Crafts & Sewing; Pet Supplies; Beauty & Personal Care; Home & Kitchen; Clothing, Shoes & Jewelry; Health & Household; Baby; and Patio, Lawn & Garden.

Using the data

We encourage you to explore Jungle Scout’s 2024 Amazon Product Pricing Report and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

Jungle Scout for sellers & SMBs

Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.

Jungle Scout for brands & retailers

Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.

Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.

See how Jungle Scout tools can make Amazon easier for your team.

Book a demo