Consumer Trends Report | Q2 2024

Quarterly Changes in Consumer Behavior

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Key Insights

“Social shopping” is rapidly changing the way people browse and shop online. The number of consumers likely to buy a product directly from a social channel increased nearly 30% this quarter. Shoppers rank social media advertising as the second-most influential type of online ad content.

Inflation and the economy are affecting Millennials more than any other generation of shoppers. Nearly 90% say their spending has been impacted by rising costs; three-fourths are worried about their finances; and more than half have unstable income.

Homeownership greatly influences shopping and spending. 20% more renters than homeowners are worried about their finances, and 13% more renters have cut back online spending compared to homeowners.

What’s inside this free report:

  • Where, when, and how people are shopping, what they’re buying, and what’s influencing their choices. Fine-tune your marketing and product strategies to align with consumer demand.
  • Insights on generational differences in shopping behavior and spending patterns. Understand – and target – your ideal customers better.
  • Data on consumer advertising preferences, including how different groups respond to various online ad types. See which are most likely to convert your audience and adjust your strategies accordingly.

About the report


Jungle Scout conducted an anonymous survey between May 31, 2024 and June 2, 2024, among 1,000 U.S. consumers about their buying preferences and behaviors. Respondents represented 50 U.S. states, all genders, and ages 18 to 75+, as well as various employment types and income levels. Amazon market trends data was gathered using Jungle Scout’s market intelligence tools. Read the full report for more details.

Using the data

We invite you to explore Jungle Scout’s Q2 2024 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

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