The Innovation Scorecard- Your Blueprint for Data-Backed Category Growth .png

Winning on Amazon in 2026 requires a disciplined, data-driven approach to innovation.

In this session, Jungle Scout Cobalt introduces the Innovation Scorecard, a structured framework that uses Amazon demand signals to evaluate and prioritize new product ideas with clarity and precision.

You’ll see how leading brands use Scorecards to:

• Uncover whitespace before competitors identify emerging demand
• Validate new product concepts using real Amazon shopper behavior
• Score, compare, and prioritize innovation opportunities with objective metrics
• Forecast revenue potential and category growth
• Launch more winning products that meaningfully expand market share

We’ll also share how top Cobalt customers grew 3X faster by launching 2X more new products, demonstrating how structured, data-backed innovation drives superior outcomes.