Cathryn Hurdle
Consumer Insights Expert at Jungle Scout
Cathryn Hurdle is a public relations specialist and consumer insights expert who helps promote Jungle Scout in print and digital media. She lives in Ontario, Canada (“Go Raptors!”) with her tuxedo cat, Frankie. When she isn’t working, she enjoys thriller novels, good food (“this is the way to my heart”), ‘70s music, and podcasts.
Cathryn Hurdle
Consumer Insights Expert at Jungle Scout
Cathryn Hurdle is a public relations specialist and consumer insights expert who helps promote Jungle Scout in print and digital media. She lives in Ontario, Canada (“Go Raptors!”) with her tuxedo cat, Frankie. When she isn’t working, she enjoys thriller novels, good food (“this is the way to my heart”), ‘70s music, and podcasts.
What is your experience with ecommerce?
In 2018, I started working in the field, connecting brands with stakeholders through meaningful, creative strategies. Since starting with Jungle Scout, I’ve worked with many ecommerce sellers, brands, and other experts who have exposed me to Amazon and the opportunity of ecommerce.
What is your favorite tool to use from Jungle Scout?
I love Keyword Scout! It helps me stay on top of trends and popular products, which is helpful for researching stories and sharing these insights with our customers and audiences.
Your advice for new sellers:
The path to your goals might not always be linear, but enjoy the process to get there.