Your brand is growing 20% year over year, and on paper that looks strong. Then you check the category, and it’s growing 40%, with your closest competitors up 30%. Your revenue chart still points up, but you’re losing share to your competitors.
We hear a version of this from brands all the time. They know their own growth, but they don’t know how it compares to the category, so they can’t tell whether they’re pulling ahead or slipping behind. Getting that answer usually means pulling a category report, lining it up against your own numbers, and redoing the math every time either side shifts. None of it is hard, but it’s tedious, so the comparison quietly goes stale between updates.
Brand Performance is the Jungle Scout AI Solution that takes that work off your plate. Ask how a brand is doing in its category, whether it’s keeping pace with category growth, or which of its products are beating the average, and the answer comes back grounded in Jungle Scout’s Amazon data. It’s built for brands tracking their position quarter over quarter, agencies benchmarking clients against competitors, and teams inheriting a brand without a clear read on where it stands.
A few of the questions you can ask:
- “How is [brand] doing in [category]?”
- “Show [brand]’s revenue and share trend over the last 12 months against the category average, and flag any quarter it diverged sharply in either direction.”
- “Which of [brand]’s products are growing faster than the category, and which are dragging the average down?”
- “Compare [brand] to where it stood a year ago on revenue, share, and price position, and tell me whether growth is outpacing, matching, or lagging the category.”
What it looks like in practice
Ask how a specific brand is doing against its category, and Brand Performance pulls the comparison directly: revenue growth, unit growth, and share, measured against the category average over the same window. A brand outpacing the category on both revenue and units is gaining share, even if a larger competitor still holds the top position. A brand growing slower than its category is losing ground, even if its own revenue is still climbing.
For example, [Brand] grew revenue [X]% over the past year while [Category] grew [Y]%, adding [Z] points of share.
How to access
Existing customers can ask how their brand is performing against its category directly in Ask Cobalt, the AI chat built into Jungle Scout Cobalt. No separate AI tool is needed.
Teams can also connect Jungle Scout MCP to the AI tool they already use, like Claude, ChatGPT, Gemini Enterprise, or Microsoft Copilot. Once it’s connected, ask your question in that tool and the MCP pulls from Jungle Scout’s Amazon data to answer it.
Both options use the same Amazon data, so you get the same insights on demand wherever you ask.
Want to see how your brand stacks up against its category? Book a demo to find the right AI Solution for your organization.
