The Battle for Control on Amazon in 2025

  • The rise of China-based sellers and their growing share of Amazon’s GMV
  • The hidden impact of 3P reseller density on pricing, visibility, and control
  • New U.S. tariff rules are forcing supply chain shifts and seller strategy pivots
  • Brand protection strategies against dupes, IP threats, and Buy Box hijackers
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Key Takeaways

China-Based Sellers Are Now Winning on Value

3P sellers in China hold 11% of enterprise brand revenue and outperform U.S. brands on ASP, conversion, and category share.

3P Reseller Saturation Signals Brand Instability

Losing brands face 3–5x more resellers than winners—triggering price erosion, Buy Box losses, and MAP violations.

Brand Defense Requires Precision, Not Just Presence

Leaders are rebalancing fulfillment, tightening IP control, and acting on real-time 3P data to outmaneuver disruptors on Amazon.

REPORT

Get the Full Amazon Brand Disruption Report

Uncover how 3P sellers, China-based brands, and counterfeiters are reshaping Amazon. This report reveals the category data, threat signals, and brand strategies you need to stay ahead.

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