Key Insights


Politics influence shopper spending habits. Consumers weighed in on the outcome of the U.S. Presidential Election. Many would adjust their spending habits based on who is in power — including a 30% increase or decrease in holiday spending.


Overall consumer spending was down in Q4. 1 in 3 Americans planned to lower overall spending at the end of the year, and 1 in 4 Americans planned to spend less on holiday shopping in 2020 than the last year.


Ecommerce and Amazon reigned supreme in 2020. Despite a drop in overall consumer spending, 34% of consumers said their online spending had been on the rise. Plus, a substantial 70% of consumers shopped on Amazon during Q3 of 2020.

About the report


Between October 1-2, 2020, Jungle Scout conducted an anonymous survey among a panel of 1,002 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.

Using the data

We invite you to explore Jungle Scout’s Q4 2020 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

About Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful ecommerce businesses.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

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