REPORT

Track Amazon’s Tariff-Driven Shifts to Stay Competitive

The Jungle Scout Tariff Index offers a real-time view into how tariffs are influencing Amazon’s marketplace — from average selling price changes to shifts in seller share and evolving consumer behavior. Stay ahead by monitoring category-level data on ASPs, revenue share, and product origin trends.

What You’ll Learn:

  • Key Data Points for Navigating Tariff Impacts
    How ASPs, seller mix, and revenue share are shifting by category — and how to respond strategically.

  • How to Protect Margins and Future-Proof Your Strategy
    Explore warehousing, sourcing, and pricing levers to adapt in real time.

  • Tips for Capturing Consumer Demand for U.S.-Made Products
    Align marketing and product positioning to meet rising consumer preference for domestically sourced alternatives.
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Key Takeaways

Tariff Impacts Are Surfacing Slowly — With Automotive Leading the Shift

While overall ASPs remained stable, Automotive saw the clearest pricing response, with U.S.-based sellers raising prices by 8% and China-based sellers by 4% post-announcement. Other categories, like Baby Products, showed flat pricing — indicating that most sellers are still absorbing costs or waiting for clearer policy signals before acting.

China-based sellers remain dominant in revenue share — for now

Holding 40–43% of third-party revenue, their grip on categories like Home & Kitchen and Baby Products remains firm. But slight share declines in high-tariff sectors suggest the early stages of broader realignment, especially as U.S. brands reposition on quality, speed, and compliance.

U.S. Brands Have an Opportunity to Capitalize on Rising Domestic Sentiment

Searches for “Made in USA” surged 5X after the tariff news, reflecting growing consumer interest in locally sourced products. For brands with credible U.S. manufacturing or assembly, this is a prime moment to realign SEO, product detail pages, and positioning to capture trust and conversions.

The Battle for Control on Amazon in 2025

  • The rise of China-based sellers and their growing share of Amazon’s GMV
  • The hidden impact of 3P reseller density on pricing, visibility, and control
  • New U.S. tariff rules are forcing supply chain shifts and seller strategy pivots
  • Brand protection strategies against dupes, IP threats, and Buy Box hijackers
Download the report