CAMPAIGN OPTIMIZATION
Boost campaign performance at scale
Gain a deep understanding of keyword performance and listing visibility, using these insights to optimize spend, fuel organic conversions, improve RoAS, and reach high-intent shoppers.
MAXIMIZE KEYWORD ROI
Refine keyword bids to boost ROI
Optimize bidding strategies, and improve your ad spend efficiency. Jungle Scout Cobalt helps you track essential metrics, automate spend adjustments, and drive higher conversions seamlessly.
Campaign performance
Monitor ACoS and RoAS to evaluate keyword effectiveness and maximize return on ad spend.
Cost management
Track cost and spend to identify inefficiencies.
Optimized bidding
Adjust CPC and CPA to improve cost-per-acquisition and boost conversion rates.
BOOST PRODUCT VISIBILITY
Leverage product listings and reviews to drive better performance
Many brands struggle to connect the dots between product listings, market insights, leading to missed opportunities to accelerate organic and paid performance. Get actionable data to optimize your listings for your target shopper, ultimately boosting visibility and conversions on Amazon.
Share of voice
Track non-weighted, position-weighted, and fold & area weighted share of voice to measure market visibility.
Organic rank
Monitor your organic ranking to ensure products are positioned for maximum exposure.
Impressions
Analyze impressions to gauge product visibility and identify opportunities for improvement.
IMPROVE ASSORTMENT PERFORMANCE
Drive sales by linking merchandising strategies with assortment performance
When merchandising strategies don’t align with assortment performance, sales and inventory management can suffer – especially as seasonal demand shifts impact top-selling products. Strengthen your product assortment, enhance visibility, and drive sales with data-driven insights that help you stay ahead of trends.
Units ordered
Analyze unit orders to identify high-performing products and optimize your assortment.
Revenue vs. price trends
Spot seasonal shifts in spending. See when shoppers pay more or when discounts drive demand.
Share of voice
Measure non-weighted and position-weighted share of voice to evaluate your market visibility and improve your merchandising strategy.
“My team and I use Cobalt for keyword research, listing optimizations, and implementations of keywords in our ad campaigns. With Cobalt’s data, we’ve been able to net a 50% increase in sales during key events like Prime Day.”
DRIVE TARGETED ACTIVATION
Align brand activation strategies with market insights
With access to competitive and market insights, you can develop targeted activation strategies that maximize reach, boost visibility, and drive growth. Track key performance metrics to refine your approach and enhance results, ensuring your brand dominates on Amazon.
ACoS
Monitor advertising spend efficiency and improve return on ad spend.
ROAS
Track return on ad spend to ensure campaigns are driving profitability.
Conversions
Measure conversions to evaluate the efficacy of campaign strategies.
Cost (or Spend)
Assess total spend to identify areas for improvement.
Revenue & Ordered Units
Track revenue and ordered units to measure growth and optimize strategies.
MAXIMIZE KEYWORD EFFICIENCY
Refine keyword targeting to boost visibility and drive conversions
Whether you’re looking to optimize keyword targeting, boost product visibility, or increase conversions, Jungle Scout Cobalt gives you the tools to refine your strategy with hyper detail. By leveraging insights such as ACoS, RoAS, CPC, CPA, and conversions, you can make data-backed decisions to enhance performance, reduce wasted ad spend to stay competitive.
ACoS
Optimize advertising spend to improve cost efficiency.
ROAS
Track return on ad spend to ensure your campaigns are profitable.
CPC and CPA
Refine bidding strategies to lower cost-per-click and cost-per-acquisition.
Conversions
Improve conversion rates by targeting the right keywords.
Cost (or Spend)
Monitor spend to optimize budget allocation for maximum results.
