Amazon data is your innovation advantage
Discover the products that will win on Amazon before they launch. Use Jungle Scout Cobalt to spot category trends, validate demand, and launch products that your shoppers will love.
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Grow revenue with data-backed products
Even if your products are performing well today, competitors capturing emerging demand can shift the market tomorrow. Understanding Amazon growth through the lens of consumer demand, whitespace and innovation is a crucial lever for your brand.
With comprehensive Amazon market and category data, you can:
Find whitespace opportunities: Identify unmet demand and market gaps before competitors do.
Validate innovation decisions: Use data to confirm product potential, pricing strategy, and positioning before launch.
Track category evolution: See how trends, competitors, and shopper behavior are shifting in real time.
Invest where it matters: Focus resources on new products and categories that will drive meaningful, defensible growth.
Cobalt’s top-performing brands grew 3× faster by launching 2× more new products than others.
Climb Amazon’s Bestseller Rank
What goes into being a category leader? Actionable data on shopper demand, whitespace opportunities, and competitor performance – so you can launch products built to win.
Keyword Research
Keywords drive discoverability on Amazon. Understanding which ones matter most is the foundation of every successful product launch and marketing strategy. With Jungle Scout Cobalt, you can access the data you need to uncover high-performing keywords, track trends, and optimize for visibility across your category.
- Discover top-performing keywords for your category and competitors
- Uncover emerging search trends and shopper demand signals
- Track share of voice to see how your brand ranks for key terms
- Identify keyword gaps and opportunities to capture incremental traffic
Market Segments
Market Segments gives you a complete view of your category — revealing how revenue, pricing, and sales trends shift across brands, subcategories, and products. See where growth is happening, which competitors are expanding, and how much potential revenue new product assortment can drive.
- Analyze revenue and sales trends by category or subcategory
- Track pricing shifts and category-wide performance changes
- Identify fast-growing brands and emerging product segments
Custom Dashboards
Owning your corner of the market starts with seeing where competitors aren’t. Get a clear view of their strategies — from pricing and sales trends to product assortment and market share — so you can identify whitespace, validate new ideas, and launch products built to win.
- Build data visualizations to identify and measure product trends at the ASIN, brand and category level
- Uncover gaps in competitor product lines to guide innovation
- Track pricing and sales shifts to inform go-to-market strategy
- Spot emerging trends and opportunities before the competition
Brands using Cobalt grew Amazon revenue on average by 28% year over year.
Get in touch with us today to access comprehensive Amazon data, exclusive to Jungle Scout Cobalt.
Get a Cobalt DemoFrequently Asked Questions about Jungle Scout Cobalt
Jungle Scout Cobalt offers much deeper access to data and insights at the product, market, brand, subcategory and category level. Catalyst (link) only offers data at the product level, making it more challenging for brands to benchmark their performance without market share data.
One of the biggest differences between Cobalt and Catalyst is also the availability of data. In Catalyst, you can only track up to 200 ASINs at once. In Cobalt, you can track 20,000 ASINs at once giving you a more realistic picture of the competitive landscape.
Catalyst is built for new and independent sellers. Cobalt is built for brands.
Yes. Jungle Scout helps brands discover high-potential product ideas using real Amazon data. With tools like Market Segments, Keyword Research, and Category Trends, you can identify whitespace, track shopper demand, and validate opportunities before you launch. Whether you’re expanding your product line or entering a new category, Jungle Scout gives you the insights to build products shoppers actually want — and the confidence to launch them successfully.
If you’re looking to launch your first product or grow your small Amazon business, Jungle Scout Catalyst (link) offers product-level data, keyword trends and product opportunity scores to define if product ideas in new niches have revenue potential.
Jungle Scout has a variety data collection methods and have been refining and tailoring our sales estimates longer than any other data provider in the space.
Our specialized algorithms determine final estimated sales results by refining data from orders, shipments, Best Seller Rank, inventory, pricing, categories, and subcategories. Our algorithms are continually updated at the product category level ensuring the most up-to-date information is available. We cut through the noise to the valuable insights and fine-tune the process with our advanced machine learning techniques.
Sales Estimates: Estimated sales and revenue trends at the product, brand, subcategory and category level
Price: Perform price band analysis, monitor competitor pricing, and track average pricing at both the category and product levels.
Reviews: Understand customer sentiment and how it’s impacting sales.
Brand: Breakdown market competitors and market share through better market intelligence.
Best Seller Rank (BSR): Estimate sales with a high degree of accuracy
Variant Child ASINs: Understand how variants collectively contribute to the parent ASIN’s visibility and reviews, as well as its own stock level, price, and fulfillment details.
Seller: Dig deeper into 1p and 3p data for improved brand management.
Additional Data Points: bought in past month, first date available, subcategories, subscribe & save, coupons, images
