There are three ways to sell on Walmart Marketplace. Following the completion of an application review process, Walmart invites new sellers to set up Marketplace accounts in the following categories:
First-Party (1P) Seller
sells products to Walmart in bulk, at wholesale prices. When a customer buys a 1P product, Walmart is listed as the seller. Walmart controls the product listing, marketing, pricing, and order fulfillment. 1P resembles a traditional supplier or wholesaler relationship.
Third-party (3P) Seller
sells products on Walmart Marketplace and controls the product’s listing, marketing, and pricing. Typically, 3Ps handle their own order fulfillment, but many use Walmart Fulfillment Services (WFS) or third-party fulfillment centers.
Dropship Vendor (DSV)
sells products to Walmart at wholesale prices, but not in bulk. Walmart is listed as the seller. However, the DSV handles inventory storage and order fulfillment.