2020

Consumer Trends Report

Insights from 1,006 U.S. consumers. Explore key findings here and download the free full report for detailed insights.

Introduction

Jungle Scout’s 2020 Consumer Trends Report explores changes in consumer buying behavior in the U.S. in an increasingly digital era and as the COVID-19 pandemic continues to affect the global economy.

This report tracks what types of products consumers are buying, changes in spending behavior, and preferences for shopping in physical stores or online, and on Amazon in particular.

Key Insight #1

Overall consumer spending in the U.S. is down, but spending online and on Amazon are high.

Key Insight #2

Consumers are heavily (and favorably) dependent on Amazon.

Key Insight #3

COVID-19 has the potential to solidify consumers’ eCommerce brand loyalty.

2020 Consumer Spending & Preferences

Half of U.S. consumers (52%) have reduced their overall spending. However, 63% have increased or maintained their online spending, and 61% have increased or maintained their Amazon spending.

Overall spending changes since start of COVID-19

Online spending changes since start of COVID-19

Amazon spending changes since start of COVID-19

Overall predicted spending changes as stores reopen

Online predicted spending changes as stores reopen

Amazon predicted spending changes as stores reopen

*N/A accounts for consumers who do not shop on Amazon or online, respectively

61% of consumers plan to reduce their spending on non-essential items in the future.

About 50% of consumers are buying more groceries and cleaning supplies as 30% or more are buying fewer electronics, office supplies, and clothing.

Amazon’s Prevalence in 2020

More than half of U.S. consumers (52%) say that if they were only able to buy products from a single store, it would be Amazon.

Download report

How often do consumers shop on Amazon?

90% of consumers have shopped on Amazon

65%

consumers shop on Amazon monthly or more

34%

consumers shop on Amazon weekly or more

6%

consumers shop on Amazon daily or more

75% of consumers would spend up to $100 for a product on Amazon

75%

consumers would spend up to $100 for a product on Amazon

34%

consumers would spend up to $500 for a product on Amazon

15%

consumers would spend up to $1,000 for a product on Amazon

Consumer Trends & Projections

Online shopping will remain prevalent and will solidify brand loyalty.

69%

say they will maintain or increase their online spending even after/as physical stores reopen

39%

say they’d be fine if they never had to shop in a physical store again

When shopping online, 84% of consumers said they sometimes or always shop for specific brands, and essential products such as grocery, health and beauty, and pet supplies are among the top categories in which consumers shop for specific brands.

Many retailers with large physical stores will have to recover from significant online sales drops during the COVID-19 pandemic.

Stores including Lowes, Macy’s, and Best Buy had half the amount of consumers saying they had shopped on their retail sites since the start of the COVID-19 pandemic as had prior.

Amazon Prime membership and customer loyalty will continue to climb.

62%

of consumers currently use the Amazon subscription model or would in the future

58%

are Amazon Prime members (and 8% got an account during the COVID-19 pandemic)

72%

of consumers are interested in shopping on Amazon Prime Day 2020

Download the full report

In this report, you’ll find:

  • How COVID-19 has affected the types of products and stores (both physical and online) consumers prefer
  • The essential role Amazon is playing in a market that is increasingly dependent on ecommerce
  • Predictions for Amazon Prime Day, brand loyalty, and online spending in 2020 and beyond
Download report
The State of the Amazon Seller 2020

About the report

Methodology

Between May 5-6, 2020, Jungle Scout conducted an anonymous survey among a panel of 1,006 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.

Using the data

We encourage you to explore Jungle Scout’s 2020 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

About Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful Amazon businesses.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected]

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

[i]
[i]
[i]
[i]