Grow your Amazon market share with cutting-edge Competitive Intelligence

Dominate your market with in-depth competitive data and market insights for Amazon sellers and brand owners.

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Access Competitive Intelligence with the Brand Owner plan

 
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Access Competitive Intelligence with the Brand Owner plan

Benchmark your brand

Determine where you stand in the market and where you can improve.

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Grow your market share

Identify if you are gaining or losing market share and uncover why.

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Dominate your market

Use the best-in-class data to refine pricing, advertising, and more.

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Reveal the strategies behind the success of top Amazon sellers Reveal the strategies behind the success of top Amazon sellers

Jungle Scout’s Competitive Intelligence tool is the only way for Amazon brand owners to benchmark their brand, understand how competitors are taking market share, and fuel the strategy to win it back.

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COMPETITIVE BENCHMARKING

Benchmark your position against key players in the market

Gain instant insights into key competitors and industry leaders within your market niche. Easily view how your competition stacks up by revenue, units sold, average price, star rating, and total reviews.

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REVIEW & LISTING ANALYSIS

Increase traffic & sales with optimized listings based on customer reviews

Know what your customers want through AI analysis of customer reviews from top competitors. Compare your listing side-by-side with top-selling products in your segment to optimize for your customer’s wants and needs.

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MARKET ANALYSIS

Gain insights into your competitors’ market share

Compare data points to uncover correlations and strategic opportunities. Understand where competitors are winning market share – so you can take steps to win it back. Include up to 200 ASINs and tailor your market segment to precisely target top competitors.

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PRODUCT INNOVATION

Launch new products successfully and enhance existing ones

Examine all products in your segment and understand how each compares against others. Optimize pricing strategies, enhance Amazon ad campaigns and promotions, boost product listings for better conversion, and identify the best strategies for expanding into new markets.

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KEYWORD RESEARCH

Discover your competitors’ high-converting keywords

Identify keywords driving revenue for competitors and incorporate them into your product listing and Amazon PPC campaigns. Compare your product’s latest organic rank side-by-side to identify keywords that could generate more sales by improving ranking.

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POSITION TRACKING

Track your rank against competitors for top keywords

Get a comprehensive picture of how each products ranks by keyword for both organic and sponsored sources. View multiple keywords related to the products in each segment side-by-side.

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CATEGORY INSIGHTS

Gauge broader Amazon category and subcategory trends

Understand market dynamics and identify growth opportunities within specific categories and subcategories to make confident, profitable business decisions.

SHARE OF VOICE

Analyze share of voice for your products

Monitor share of voice metrics related to specific keywords to boost your product’s visibility and sales in the marketplace.

SEASONAL SHIFTS

Understand seasonal variations and factors

Effectively distinguish between seasonal sales fluctuations and product-specific issues to streamline planning and enhance inventory management.

PRICING TRENDS

Boost revenue with competitive pricing strategies

Enhance your competitive position and maximize profitability by dynamically adjusting to competitor pricing strategies – maintain market leadership or win more market share.

Know and grow your market share with Competitive Intelligence

Access Competitive Intelligence with the Brand Owner plan

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Why our data leads the industry

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Are you a large brand or retailer looking for market-level insights?

Discover how Jungle Scout Cobalt helps global brands answer critical questions and make data-driven decisions.

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Discover Jungle Scout’s best-in-class Amazon intelligence tools

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AI Review Analysis + Review Automation

Shift your strategy from reacting to market trends to predicting them in advance, drawing insights from data on market share and consumer demand.

Keyword Scout + Rank Tracker

Enhance ad efficiency and ROI by targeting high-converting keywords, optimize Amazon listings for better visibility, and stay competitive by monitoring keyword rankings against competitors.

Product Database + Opportunity Finder

Identify and launch new products that align with your product strategy and have high demand and low competition to boost sales and grow your market share.

Supplier database

Instantly access a network of top-rated manufacturers and turn your product idea into a reality.
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Product tracker

Effortlessly organize and compare product ideas and sales metrics to identify your next Amazon bestseller.
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Inventory manager

Boost Amazon sales with data-driven predictions on optimal stock orders, preventing stockouts and fees.
Manage inventory
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FAQs

What are competitive intelligence tools for Amazon? removeremove

Competitive intelligence tools for Amazon are software solutions designed to provide sellers and brand owners with detailed insights into their competitive landscape market dynamics on the Amazon platform. These tools gather and analyze data such as competitor product listings, marketing strategies, pricing, sales performance, keyword rankings, customer reviews, and overall market trends. By leveraging this information, Amazon sellers and brand owners can make informed decisions to optimize their own product listings, pricing strategies, PPC campaigns, and overall business strategies to gain a competitive edge and improve performance on Amazon.

Why should Amazon sellers and brand owners use a competitive intelligence tool? removeremove

A competitive intelligence tool is a game-changer for Amazon sellers and brand owners. It helps you see exactly where you stand in the market and spot areas for improvement. You can track if you’re gaining or losing market share and figure out why. Plus, with Jungle Scout’s industry-leading data, you can fine-tune your strategies, pricing, and advertising to stay ahead of the competition. In short, it gives you the insights you need to boost your performance and dominate your market.

What types of data points can I access with Jungle Scout’s Competitive Intelligence tool? removeremove

With Jungle Scout’s Competitive Intelligence tool, you can access a variety of data points that provide insights both at the market level and at the individual ASIN level:

Market Level Data:

  • Market Share: Understand the distribution of market share among different competitors in your category.
  • Market Revenue: Gain insights into the total revenue generated within your market.
  • Market Unit Sales: Track the total number of units sold across the market.

Individual ASIN Level Data:

  • Revenue (Last 12 Months): See the total revenue generated by a specific ASIN over the past year.
  • Unit Sales (Last 12 Months): Monitor the total number of units sold for a specific ASIN in the last 12 months.
  • Average Price (Last 12 Months): Review the average selling price of an ASIN over the past year.
  • Rating (Total): Check the overall rating of a specific product based on customer reviews.
  • Reviews (Total): Access the total number of reviews a product has received.

By leveraging these data points, you can make informed decisions to enhance your product listings, optimize pricing strategies, and more to gain a competitive edge in the Amazon marketplace.

What differentiates Jungle Scout’s Competitive Intelligence tool from Jungle Scout Cobalt? removeremove

Jungle Scout’s Competitive Intelligence tool is built for Amazon sellers and brand owners seeking targeted competitor insights and market analysis to benchmark their brand, grow market share, and dominate on Amazon. In contrast, Jungle Scout Cobalt offers a broader scope, catering to large brands, enterprises, agencies, global retailers, and organizations with high-volume data needs and custom infrastructure requirements to feed Amazon data. Jungle Scout Cobalt integrates with Vendor Central, provides customizable reporting, aggregates data at the brand level, supports cloud data consumption, and includes PPC management for optimized advertising campaigns.

How far back can I access competitive intelligence data with this tool? removeremove

The tool allows you to access up to 12 months of historical competitive intelligence data.

Which categories are currently supported by Jungle Scout’s Competitive Intelligence tool? removeremove

The tool currently supports the following Amazon categories:

  • Arts, Crafts & Sewing
  • Automotive
  • Baby
  • Beauty & Personal Care
  • Health & Household
  • Home & Kitchen
  • Kitchen & Dining
  • Office Products
  • Patio, Lawn & Garden
  • Pet Supplies
  • Sports & Outdoors
  • Tools & Home Improvement
  • Toys & Games

Dominate your market with in-depth Competitive Intelligence

Get the Brand Owner plan to access Competitive Intelligence