Innovation drives ecommerce success—and with nearly 59% of consumers starting their product searches on Amazon, that’s where it begins. Yet most brands lack a trusted view, the right insights, and timely signals of the Amazon landscape to fuel innovation. Jungle Scout aimed to change that:
“A decade ago, Jungle Scout helped define what innovation meant for Amazon sellers—giving them the playbook to compete and win in a rapidly changing marketplace. Today, the stakes are even higher. Innovation isn’t about starting over; it’s about evolving.” Said Jay Lovelace, CEO of Jungle Scout. “And just as we did then, we’re doing now, this time with enterprise-level solutions. This isn’t a revamp or a reintroduction. It’s a natural evolution, and it begins with us reimagining innovation so our customers can move faster, smarter, and with greater confidence than ever before.”
Our latest Cobalt release is a reflection of that evolution. Brands now have the tools and clarity to benchmark accurately, spot momentum early, validate faster, and make confident, profitable moves through a variety of features and insights. By connecting big-picture trends to the smallest performance signals, Cobalt turns our innovation into yours by helping you see, understand, and act quickly with a clear roadmap for category and market share growth.
With the only truly complete view of Amazon performance, move faster, find untapped opportunities, take back what’s yours in the Buy Box, and more. Here’s what you’ll find:
Executive Overview
Brands innovate when they see the big picture, not siloed data. The new homepage brings together the signals that matter to leaders, putting businesses back in the driver seat with a truly unified view of the business and the Amazon landscape.
View the big pictureCategory Performance
Innovation often comes from uncovering where to grow next. Category Insights reveal hidden demand, emerging categories, and white-space opportunities.
Understand Amazon Category PerformanceProduct Performance
Unlock blockers to innovation through Buy Box performance data that surfaces exactly who you’re up against in the Buy Box and what it costs you in lost revenue.
Explore Product Performance dataVariant Insights (Private BETA)
Variant Estimates help brands simulate performance, test pricing or packaging, and double down on winners.
Get the detailsInnovation still feel a murky concept? Join us for our (innovation) webinar or download our 2025 Amazon Innovation Report here to gain more clarity, we’re here to help!
What businesses are left with are missed signals, delayed reaction times, lost sales, and no wasy way to pinpoint why.
But how do you get this level of granularity while prioritizing time-to-value and balancing actionable insights that drive both short-term wins and long-term revenue growth?
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