Solve blind spots in Amazon category data to unlock smarter growth, forecasting, and competitive strategy
For too long, brands have been making major Amazon decisions in the dark. You may know how your ASINs are performing. You might even have search trends and pricing data. But without a trustworthy, top-down view of your market category, you’re left guessing at answers to high-stakes questions:
- How big is this category really, and where do I rank?
- Is the market expanding or shrinking at the category and sub-category level? If so, which ones?
- Are we keeping pace with category innovation and assortment, or are we falling behind?
That lack of visibility results in missed opportunities, misaligned budgets, and unstable go-to-market plans. More critically, the ability to dig deeper to uncover insights, spot hidden opportunities, and act on them quickly can give you a decisive edge over competitors, especially when those insights are easy to interpret and apply.
When category blind spots exist, they often stall strategy and delay action—leading to missed opportunities for growth, revenue, and competitive advantage. At Jungle Scout, we frequently see brands struggle with challenges like:
When Category Blind Spots Derail Strategy
1. Missed Expansion Opportunities
You see traction in your niche, but how do you know where to go next? Without subcategory trend data, you’re flying blind on where demand is growing—or fading.
2. Fuzzy Attribution Between Spend and Sales
CTR is up. Revenue isn’t. Are your campaigns failing, or is the entire category soft? Without a category-level benchmark, you can’t isolate the problem.
3. Poor Forecasting and GTM Decisions
You launch a new product, but sales fall flat. The problem? You couldn’t see seasonal patterns or average volumes at the subcategory level. You were guessing instead of modeling.
Category Insights: Your New Strategic Advantage
Now available in Jungle Scout Cobalt, Category Insights delivers real Amazon sales trend data at the category and subcategory level—updated weekly and monthly to help solve for the aforementioned use cases many businesses are trying to solve for. With Category Insights, you can:
- Size your market with units sold and shipped revenue
- Track trends over time across 29 root categories and 33,000+ subcategories
- Validate product opportunities by understanding market saturation and growth
- Link ad spend to sales impact with stronger attribution visibility
- No more gut-driven bets. No more cobbled-together data to derive insights.
Ready For More Category Clarity?
Whether you’re overseeing a multi-brand portfolio, planning your next campaign, or mapping out a product roadmap—Category Insights gives you the market clarity you’ve been missing.
In the not-so-distant future, we will be expanding global coverage, performance benchmarking, and introducing new ways to visualize competitive landscapes.
Ready to discover more? Log into Cobalt or sign up for a demo at the button below.
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