This case study highlights a major collaboration milestone: Jungle Scout has partnered with Podean to power the data behind their proprietary Marketplace Index™.
Podean is the leading marketplace marketing agency dedicated to helping brands win in the world’s most dynamic retail environments. They offer end-to-end marketplace marketing services, from crafting full-funnel media strategies and optimizing product content to leveraging advanced data analytics and providing strategic consulting across multiple global markets.
The 2025 Marketplace Index™ applies this expertise on a global scale. Now including six major markets – the US, UK, Mexico, Australia, Germany, and Brazil – this year’s edition offers a comprehensive perspective on Amazon’s competitive landscape.
In total, more than 2 million data points from 2,500 brands across these six markets were analyzed to give a clear picture of where brands stand.
The 2025 Marketplace Index™ is available now by visiting:
podean.com/themarketplaceindex
Below, explore how Podean envisioned The Marketplace Index™ and worked with Jungle Scoutʼs Cobalt platform to make the report come to life.
Goals
CEO Travis Johnson and the Podean team had a clear vision – to definitively measure the key drivers of brand performance on Amazon.
To realize this vision, the following goals were set:
- Build a scalable framework for assessing brand performance globally
- Increase accuracy and efficiency in category and competitor analysis
- Elevate thought leadership through a proprietary report powered by
robust, credible data - Provide clients with actionable insights to drive sales, innovation, and
market share growth
The Challenge
However, achieving these goals on a global scale presented significant challenges. The team found that existing tools fell short, and essentially lacked the scale, speed, and granularity required to:
- Accurately measure brand market share
- Track dynamic category movements
- Deliver comparable insights across multiple global markets
How Podean Used Jungle Scout
To bring their vision to life, Podean utilized Cobalt specifically for:
- Market sizing to understand category potential
- Measuring market share within specific categories
- Identifying leading brands across multiple markets
- Evaluating ASIN performance to pinpoint top products
With Jungle Scout, Travis and his team operationalized a faster, more scalable,
and globally consistent approach to market intelligence.
As Travis shared:
“Quick, global market sizing and competitor/category insight—Jungle Scout delivers exactly what we need, at the speed our business demands.”
By leveraging Cobalt’s modeled data, Podean gained a clearer view of the market landscape, laying the groundwork to identify the key drivers of Amazon success and chart a path for future growth.
Jay Lovelace, CEO of Jungle Scout, noted:
“It’s always exciting to see how our data shapes the e-commerce landscape—and the creativity with which partners like Podean use it. The Marketplace Index™ has become a valued resource for the industry, bringing together two leaders—our data and Podean’s deep expertise—to equip brands with the intelligence they need to compete, innovate, and grow globally on Amazon.”
Impact
The business results were immediate and far-reaching. The 2024 Marketplace Index™—powered by Jungle Scout data generated 20 deep-dive analysis requests (many of which typically lead to new business) and reached more than 50,000 marketers and e-commerce professionals. The report reinforced Podean’s reputation as a market leader in Amazon strategy and intelligence.
Travis Johnson, CEO of Podean, explained:
“The Marketplace Index™ represents our vision for helping brands cut through Amazon’s complexity with clarity and confidence. Partnering with Jungle Scout allows us to combine Podean’s global expertise with unparalleled data, creating a resource that empowers brands to make smarter decisions. Smarter decisions—and focused efforts—deliver the greatest sales and market share growth.”
Weʼre eager to see the ongoing positive impact that Jungle Scout’s data has on Podean’s clients and their agency’s growth with the 2025 edition.
Conclusion
The Marketplace Index™ delivers a data-backed view of brands’ performance, presence, and category trends. This collaboration combines Podean’s global Amazon expertise with Jungle Scoutʼs powerful data and insights to provide actionable intelligence that can help brands navigate the complexities of Amazon with clarity, confidence, and actionable intelligence. This year’s edition is a must-read for e-commerce professionals and brand leaders alike.
