REPORT
Which Amazon categories are the best (and worst) to sell in?
Find out which Amazon categories present profitable opportunities and which ones are the most challenging for brands in 2025. This report uses consumer and market trends data to assess the landscape of 10 different Amazon categories and define which are the best and worst to sell in based on profitability trends, consumer demand, advertising costs, and more.
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Key Takeaways
The 5 best categories to sell in on Amazon.
With strong sales growth, moderate to low competition, manageable advertising costs, and sustainable profit margins, these categories present the best opportunities for brands on Amazon in 2025.
The 5 worst categories to sell in on Amazon.
Fierce competition, low profit margins, lagging demand, and other factors present unique challenges for brands currently selling in these categories.
30 strategies for staying competitive across 10 product categories.
Get tailored, expert tips for seizing opportunities and minimizing risks in each of Amazon’s best and worst categories for brands.
What’s inside this free report:
- Detailed insights for categories including Beauty & Personal Care, Toys & Games, Baby Products, Grocery, and others.
- Consumer priorities and spending expectations across 10 distinct product categories.
- Data on price band distribution, advertising benchmarks, 12-month sales trends, and more.
Key takeaways
Prices are trending down. The average price in this niche has fallen 5% in the last year — find out what that means for market share leaders and beyond.
High-volume keywords are in play for new competitors. Explore the most popular searches related to nursery products and discover low-competition keywords to target.
Specific product trends are emerging. See which product has garnered more than 15 million searches in 30 days.
About the Report
Methodology
The data included in this report was gathered from Jungle Scout Cobalt and Jungle Scout Data Cloud, as well as primary research conducted by Jungle Scout through surveys to brands, sellers, and consumers. This report also features some high-level trends data from Amazon Category Insights. All unit sales and revenue data represent the U.S. marketplace for specified date ranges and filter parameters. Year-over-year data reflects the period of January 1, 2024 – December 31, 2024, compared to January 1, 2023 – December 31, 2023.
Using the data
We invite you to explore Jungle Scout’s 2025 Best & Worst Amazon Categories Report and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.
For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].
Jungle Scout for brands & retailers
Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth, maximize sales, and optimize digital shelf performance on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations provide straightforward answers to critical ecommerce questions, turning insights into action.
Jungle Scout Data Cloud gives big box retailers and investors access to millions of Amazon data points including sales estimates, historical search volume, share of voice, product insights, and more. Data Cloud offers needed scalability and flexibility by providing a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice.
Jungle Scout for sellers & SMBs
Jungle Scout is the leading platform for first-time and established ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers jumpstart and grow their ecommerce business.
Jungle Scout Competitive Intelligence helps sellers and brand owners identify and outperform key competitors on Amazon, ensuring that every minute and dollar invested in their business is focused on effectively increasing sales.