Key Insights


Online shoppers came to expect fast and low-cost shipping.
When shopping online, 80% of consumers expected free shipping over a certain dollar amount, and 66% expected free shipping for all orders. 91% of consumers counted on their order to arrive within a week, and 70% of shoppers stated they’d be upset if their order didn’t arrive on time.


Walmart had the upper hand over Amazon in two areas: prices and the grocery category.
While loyalty to Amazon remained strong, 50% of consumers used for low-cost options. And more than half of shoppers said they purchased groceries in Q1 compared to only 23% of shoppers.


Secondhand buying and selling grew in popularity with consumers.
Nearly a third of consumers looked for pre-owned products when shopping online, and 44% said they bought or sold something pre-owned over the last year. Amazon was a hot channel for the secondhand market — 66% of consumers said they bought or sold used items on The Everything Store.

About the report


Between April 16-18, 2021, Jungle Scout conducted an anonymous survey among a panel of 1,066 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75+, as well as all employment types and varying income levels.

Using the data

We invite you to explore Jungle Scout’s Q2 2021 Consumer Trends Report, and to share, reference, and publish the findings with attribution to “Jungle Scout” and a link to this page.

About Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon, with the mission of providing powerful data and insights to help entrepreneurs and brands grow successful ecommerce businesses.

For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

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