Know where you stand – and where you can grow
Revenue and RoAS are incomplete metrics. Jungle Scout Cobalt helps Amazon channel leaders understand your performance relative to your category and competitors. That’s when you start moving the needle.
Get a Cobalt Demo
Is it you – or is it the market?
When sales are declining, you need data to diagnose why. Jungle Scout Cobalt helps Amazon brands looking to grow market share understand performance trends and category benchmarks.
Explore comprehensive Amazon category benchmarking data.
Access accurate, up-to-date insights across every Amazon category to understand total market size, growth, and share dynamics. See how your brand compares to competitors and whether you’re keeping pace with category trends. If growth is lagging, pinpoint where you’re losing share and refine strategies—from pricing to product innovation—to stay ahead.
Track Historical Amazon Sales & Pricing Trends
Track sales, pricing, and demand shifts over time to uncover seasonality and long-term performance patterns. Historical context helps you understand whether a dip is part of a larger trend – or a signal that it’s time to act.
Amazon competitor tracking
Benchmark your subcategory, brand and products against competitors to reveal where they’re gaining ground and where you have an edge. Understand who’s driving category growth, where competitors are expanding, who’s losing share, and how your brand stacks up.
Brands using Cobalt grew Amazon revenue on average by 28% year over year.
Get in touch with us today to access comprehensive Amazon data, exclusive to Jungle Scout Cobalt.
Get a Cobalt DemoTurn Amazon Insights into Growth Action Plans
Benchmarking is only the beginning. Jungle Scout Cobalt connects market intelligence to strategy so every decision – from pricing to product innovation – is grounded in the best-in-class Amazon data.
Measure brand and ASIN performance against the market to prioritize investment.
Protect share and grow faster with a complete, connected view of your Amazon performance.
Assess full-funnel shelf performance from keyword search to shelf presence to Buy Box wins.
Get to work on product innovation, catalog expansion, pricing improvements and knocking out sellers who are eating into your bottom line.
Need Amazon FBA product ideas?
If you’re an independent or aspiring seller, our product opportunity scores, Supplier Database, Keyword Scout and educational tools are all found in Jungle Scout Catalyst.
Explore Jungle Scout CatalystYour benchmarking toolkit
What does Jungle Scout Cobalt do? Here are the tools every brand needs to know their true Amazon performance – and turn that data into revenue growth.
Executive Overview
Understand your performance against the market with comprehensive data visualizations at the category, brand and product level. Plus, get a full-funnel view to instantly uncover growth opportunities and diagnose conversion drop-offs fast.
See data like:
- Market share
- Total sales and units ordered
- Your sales vs. category sales
- Search impressions & total PDP views
- Buy Box conversion rate
Category Performance
Are you growing ahead of, at pace with or behind your Category? This is the only way to find out and get ahead of below-pace sales.
See data like:
- Subcategory growth
- Total ASINs (+ % changes)
- Unit sales and revenue
- Seasonality
Shelf Intelligence
Are shoppers searching for your products? And better yet, are you appearing first on shelf for them? This is critical to your Amazon marketplace growth.
See data like:
- Keyword trends
- Share of voice (you vs. competitors)
Frequently Asked Questions about Jungle Scout Cobalt
Benchmarking on Amazon means comparing your brand’s performance to the overall market and your competitors. With Jungle Scout Cobalt, brands can measure market share, track category growth, and evaluate how their products perform across key metrics like sales, visibility, and Buy Box share. This helps you understand where you stand in the market, which enables you to build market share growth strategies from there.
If your Amazon sales start to dip, Jungle Scout Cobalt helps you uncover why. It highlights whether the slowdown comes from shifts in shopper demand, competitive activity, or changes within your own product mix or pricing tactics. With clear insights into market trends, category performance, and competitor movement, you can quickly pinpoint the cause and make data-driven decisions to recover growth.
Cobalt delivers complete Amazon category data including sales, pricing, market share, keyword trends, Buy Box performance, and historical patterns. This allows you to analyze performance at every level – category, brand, or ASIN – and connect market intelligence directly to strategy. For more insights, read our Amazon Innovation Report.
