Make every Amazon ad dollar work harder with campaign optimization
Optimize bids, budgets, and keyword targeting with real-time performance insights. Reduce wasted spend, improve RoAS, and reach high-intent shoppers at scale.
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Target high-intent Amazon shoppers
With automated advertising and linked market intelligence tools, you can:
See where you’re winning or losing the Buy Box and top-of-search placements – then adjust campaigns to protect and grow share of voice
Invest in what’s actually converting by prioritizing high-performing keywords, products, and placements
Increase Amazon Ads efficiency with always-on bid and budget optimization that reduces wasted spend – including dayparting
Align spend to your inventory, so you never risk a costly stockout
Link your advertising performance to broader market share wins with built-in comprehensive Amazon market intelligence
Learn how to launch on Amazon
Jungle Scout Catalyst offers a comprehensive training platform designed for the needs of new and independent sellers. Learn how to advertise, track high-intent keywords and access broad product-level data.
Explore Jungle Scout CatalystThe powerful tools brands need for Amazon ads
Six powerful automations to help you spend smarter, protect performance, and align advertising to your Amazon share growth strategy.
Dayparting
Run ads when they’re most likely to convert. Dayparting schedules delivery to your highest-performing hours, letting you allocate spend by the hour so you stay visible during peak conversion windows, including late in the day when competitors run out of budget.
ROI Optimization
Hit your efficiency targets automatically. ROI Optimization uses Cobalt’s machine learning to continuously adjust bids and test new keywords to improve ACoS or RoAS over time. Set a max ACoS or minimum RoAS, and the automation will steer performance toward that benchmark, even if spend needs to throttle to stay on target.
Sales Maximization
Spend a set budget while driving the most sales possible. Sales Maximization updates bids and pacing to use your chosen budget quota within a defined window, prioritizing the best ROI it can achieve at that spend level.
Shelf Planning
Own visibility for a specific search term. Shelf Planning automatically tunes your campaign to reach and maintain a target digital shelf position for one keyword, helping you defend or grow share of voice where it matters most.
Keyword Harvesting
Turn real shopper searches into scalable targets. Keyword Harvesting finds customer search terms that are driving sales and automatically adds them to a focused campaign in the match type you choose. For best results, run it alongside ROI Optimization to capture demand and then optimize it.
Advanced Budget Control
Keep campaigns serving smoothly all week. Advanced Budget Control lets you apply custom budget multipliers by day and spreads budget evenly across each hour, so your ads don’t go dark mid-day and maintain consistent presence from morning to night.
Brands using Cobalt grew Amazon revenue on average by 28% year over year.
Get in touch with us today to access comprehensive Amazon data, exclusive to Jungle Scout Cobalt.
Get a Cobalt DemoGo beyond basic performance data
RoAS is an incomplete metric. Spending more – and more efficiently – doesn’t mean you are meaningfully changing your brand’s position in the market. Jungle Scout Cobalt gives you a true measure of your brand’s performance.
Benchmark Your Performance
Jungle Scout Cobalt helps you benchmark performance to see whether a sales dip is caused by your business or broader market shifts, which directly sharpens your Amazon ads strategy. Category data and historical trends show market size, growth, and seasonality so you know if you are keeping pace or facing a real problem. Competitor comparisons reveal who is gaining share and where you still win. With that context, you can set smarter ACoS or RoAS targets and steer budget toward the products and keywords with the best chance to grow right now.
Grow Market Share
Grow market share by showing where demand is rising, where competitors are winning visibility, and which keywords and products are most worth defending or scaling. Category and share data reveal the pockets of growth you can capture, while broad competitor data highlights the exact terms, price points, and subcategories where you are under indexed. With that roadmap, your Amazon ads shift from reactive to offensive. You can prioritize high momentum keywords, increase spend where you have a clear conversion edge, and use automation to protect your share of voice.
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Launch New Products
Innovate with confidence by grounding decisions in real demand and competitive context, then translating that into an Amazon ads plan built to win early. You can validate opportunities with category size and growth, spot emerging keywords and seasonality signals, and see where competitors are leaving whitespace. With that data, you bring products to market using ads that match intent from day one, targeting the highest value search terms, setting realistic ACoS or RoAS goals for launch phase learning, and pacing budget around peak demand windows.
Frequently Asked Questions about Jungle Scout Cobalt
Cobalt connects market and keyword intelligence to ad execution, so you can plan, launch, and optimize campaigns based on real demand, seasonality, and competitive share.
We offer a comprehensive Amazon advertising platform geared toward established brands looking to scale seamlessly and improve advertising ROI.
Automations are rule-based controls that automatically adjust bids, budgets, pacing, or targets to hit goals like efficiency, spend pacing, visibility, or sales growth.
We offer automations like: Dayparting, ROI Optimization, Sales Maximization, Shelf Planning, Keyword Harvesting, and Advanced Budget Control.
Jungle Scout Cobalt’s Ad platform works with Amazon’s Sponsored Products, Sponsored Brands and Sponsored Display offerings.
