Win your market – and keep it
Growth on Amazon isn’t just about sales – it’s about share. Market share is the truest measure of your brand’s position, your competitiveness, and your potential.
Why market share data matters
Sales alone don’t tell the full story. Your Amazon brand sales might be up, but if the market grew faster, you actually lost ground. Market share data puts performance in context – showing you how your brand is performing relative to competitors and the category.
With comprehensive Amazon market share data, you can:
Quantify true performance: Understand whether growth is brand-driven or market-driven.
Benchmark competitors: See which brands are gaining or losing share – and why.
Identify emerging threats: Spot new entrants capturing share before they erode yours.
Prioritize investment: Allocate ad spend, inventory, and innovation where it drives real market movement.
Market share data transforms gut instinct into informed action – helping brands grow faster, smarter, and more profitably.
Your best-in-class market share insights
Jungle Scout’s data is second to none. Without a high degree of data accuracy, you risk investing in the wrong place – which compounds over time leaving your brand’s channel performance and revenue at risk.
Get a Cobalt Demo20%
more accurate than our closest Amazon data competitor
11x GMV
more coverage than any other provider
10 years
worth of data and Amazon sales estimate refinement
600M+
products tracked across 24 categories
The data that wins market share on Amazon
Market share growth doesn’t come from one quick fix – it’s built through a combination of pricing, assortment, innovation, and brand management strategies working together. That’s why you need Jungle Scout Cobalt.
Pricing
Pricing matters on Amazon – and small shifts can have a big impact on your bottom line. We help you access the data you need to define your best price strategy – whether that’s earning more per unit or winning the Buy Box more often.
- Run price band analysis to find your optimal price range
- Track competitor pricing shifts and identify opportunities
- View minimum and maximum prices sold within your category
- Spot category-wide pricing trends to stay competitive
Assortment & Innovation
Innovation is one of the most powerful levers for growth on Amazon. Launching the right products at the right time starts with data. Jungle Scout Cobalt helps you uncover emerging trends, identify product gaps, and validate new opportunities before you invest.
- Identify white space in your category
- See shopper keyword search volume on Amazon
- Explore category growth and product demand growth
- Track new product revenue and units sold
Finding your first product?
Competitor Insights
Owning your corner of the market means rising above competing brands. Get a clear view of competitor strategies – from pricing and estimated sales to assortment and market share – so you can make smarter, faster moves.
- Compare your brand against key competitors
- Identify who’s gaining or losing share in your category
- See trends in competitor product lines or pricing
- Spot emerging threats and opportunities early
Brands using Cobalt grew Amazon revenue on average by 28% year over year.
Get in touch with us today to access comprehensive Amazon data, exclusive to Jungle Scout Cobalt.
Get a Cobalt DemoTools for market share growth
Market share can’t always be easily won, but the right data gives ecommerce channel leaders and brand managers an advantage.
Executive Overview
Get a complete view of your Amazon performance – from market share to conversion rate – in one streamlined view. Analyze your results at the category, brand, and product level to understand how your business stacks up against the competition.
With a full-funnel performance view, you can quickly identify growth opportunities, pinpoint conversion drop-offs, and make data-driven decisions that increase sales and market share.
Track key Amazon performance metrics:
- Market share by category, brand, and product
- Total sales and units ordered
- Your brand’s sales compared to category performance
- Search impressions and total product detail page (PDP) views
- Buy Box win rate and conversion rate
Custom Dashboards
See your Amazon performance in one place with Custom Dashboards. Visualize key metrics across categories, brands, and products – and easily compare performance by competitor, product line, or time period. Get full-funnel insights to uncover growth opportunities, track market share, and quickly diagnose revenue gaps.
Track metrics like:
- Market share and sales performance, relative to your category and competitors
- Category benchmarks
- Buy Box win rate and unauthorized resellers
- Pricing and review trend data
Frequently Asked Questions about Jungle Scout Cobalt
Jungle Scout Cobalt offers much deeper access to data and insights at the product, market, brand, subcategory and category level. Catalyst only offers data at the product level, making it more challenging for brands to benchmark their performance without market share data.
One of the biggest differences between Cobalt and Catalyst is also the availability of data. In Catalyst, you can only track up to 200 ASINs at once. In Cobalt, you can track 20,000 ASINs at once giving you a more realistic picture of the competitive landscape.
Catalyst is built for new and independent sellers. Cobalt is built for brands.
These different levels reflect the granularity of data and the size of the data set. This breakdown will help you understand:
- Product = An ASIN (ex: B0D9J78VNQ)
- Market Segment = A group of ASINs defined by characteristics you set (ex: waterproof mascara).
- Subcategory = A subcategory on Amazon is a more specific level within Amazon’s product category hierarchy that helps organize products and refine search results. Subcategories sit beneath main categories (or parent categories) and allow shoppers to browse more targeted product groupings. (ex: Mascara)
- Category = An Amazon category is a primary grouping that organizes products based on their type, function, or intended use. Categories form the top level of Amazon’s product hierarchy and help shoppers discover and compare similar products across the marketplace.
