See what shoppers are buying with Amazon keyword search data
Analyze keyword search volume and seasonality trends to stay ahead of shifting shopper interests. Turn real Amazon data into actionable insights that help you capture demand year-round.
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Know what shoppers want before they buy
Keyword search volume is a leading indicator of shifting shopper preferences and demand.
With comprehensive keyword and digital shelf data, you can:
- Innovate according to what shoppers are actually looking for
- Increase Amazon Ads campaign efficiency by optimizing around high-growth keywords
- See who is at the top of the digital shelf for keywords and leverage competitive insights to grow your share of voice
- Build high-performance listings that resonate with shoppers and truly reflect your product
- Explore seasonality trends and better predict revenue year-round
Want to launch your first product?
Jungle Scout Catalyst offers keyword data designed for the needs of new and independent sellers. See keyword search volume, track keywords and build listings automatically.
Explore Jungle Scout CatalystTurn keyword data into strategies that drive sales and visibility
Connect keyword performance with measurable business outcomes. From refining your product portfolio to optimizing retail media campaigns, Cobalt turns complex search and seasonality data into actionable strategies that accelerate sales growth and brand visibility.
Keyword Search Volume
Understand how often shoppers are searching for products like yours with accurate Amazon keyword search volume data. Cobalt shows average weekly searches alongside 30- and 90-day growth rates, giving you a clear picture of both steady demand and emerging trends. With two years of search history and keyword value insights, you can distinguish lasting opportunities from short-term spikes and prioritize the terms that drive real traffic and revenue.
Keyword Search Trends
See how shopper interest changes over time with powerful trend analytics. Seasonality ratings and detailed peak rising, peak, and peak falling weeks reveal when demand is building, peaking, or declining – so you can time product launches, ad campaigns, and inventory with precision. Combined with competition scores, ease-to-rank data, and suggested bids, Cobalt helps you turn shifting search behavior into actionable strategies.
Share of Voice
Discover who owns visibility in your category with real-time Share of Voice insights. Cobalt identifies the top 20 brands ranking or advertising for each keyword, helping you benchmark performance, uncover whitespace, and track how your visibility evolves over time. By pairing share of voice with similar keyword data and trend insights, you can strengthen your position on the digital shelf and capture a larger share of shopper attention.
Jungle Scout tracks 85% of the top keyword searches
Our keyword coverage is the most comprehensive data available. Without a high degree of data accuracy, you risk investing in the wrong place, compounding over time, leaving your brand’s channel performance and revenue at risk.
Get a Cobalt Demo20%
more accurate than our closest Amazon data competitor
11x GMV
more coverage than any other provider
10 years
worth of data and Amazon sales estimate refinement
600M+
products tracked across 24 categories
From search to share of voice to shelf analytics
Gain the visibility and control you need to protect your brand, maintain pricing integrity, outmaneuver unauthorized sellers, and win the Amazon Buy Box with data-backed precision.
Keyword Research
Search isn’t static. Trends move with seasons, competitors, and shopper habits. Monitor keyword momentum over time, so you can predict demand spikes, avoid fading terms, and keep your content aligned with what customers are searching for right now. You can also see Share of Voice leaders for every keyword.
Category Performance
Category Performance gives you a clear view of your competitive position – from keyword trends to pricing to product velocity. See the top keywords and search volume at the category and subcategory level. Benchmark against top sellers, track movement across subcategories, and understand what’s really driving winners on the digital shelf.
Digital Shelf Insights
See where your brand and products sit on the digital shelf to help you optimize your organic Amazon strategy and align listings to shopper search. See position-weighted and area-weighted SOV and track shelf performance over time.
Amazon Ads Automation
Our Amazon Ads platform takes the manual work out of advertising and reaching your target shoppers at the right time. Access features like Dayparting and Rulebooks to ensure your advertising is competitive, without misaligning your inventory. Plus, measure ad performance against your market growth overall. The result: more Buy Box wins, stronger share of voice, and ads that scale with your goals.
Frequently Asked Questions about Jungle Scout Cobalt
There are a few distinct differences between both tools and platforms. First and foremost, Catalyst is intended for sellers who are beginning their Amazon selling journey, or those who are managing a scaling Amazon brand.
Most often, smaller brands and independent sellers need only high level keyword data to explore shopper demand. Catalyst offers that, as well as some additional data points like relevancy score and ease to rank and a keyword rank tracker.
Catalyst offers limited trend visibility, with most plans ending at a 1-year lookback. Cobalt offers two years of trend data, as well as detailed share of voice data that shows which brands perform the best for each keyword search.
From here, Cobalt offers the ability to instantly add keywords to your Amazon Ads campaigns to improve campaign performance and get in front of a wider array of shoppers.
Whichever you choose, keyword data is an essential piece of Amazon performance and product research.
This is where seasonality and spikes come into play. You need to look at long-term keyword history – ideally over one to two years – to see whether a keyword has sustained meaningful volume or if it’s just a short-lived surge. You also need to explore whether keyword searches spike at a consistent time each year, which often signals predictable seasonal behavior rather than a lasting trend. By pairing growth rates with seasonality ratings and historical data, you can separate true emerging opportunities from momentary fluctuations and invest in keywords that deliver long-term value.
Jungle Scout Cobalt offers both Keyword Tracker and Keyword List tools to help you organize keywords and take action on them. Our platform also comes with a built-in advertising tool that you can add on, so all of your shelf optimization efforts and shopper-centric keywords can be added to your Sponsored Brands and Sponsored Products campaigns seamlessly.
