Win the Amazon Buy Box, increase brand control and earn more marketplace revenue
Leverage Jungle Scout Cobalt’s insights to monitor reseller activity, knock out unauthorized 3P sellers and make data-driven decisions that protect and grow your brand on Amazon.
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Protect your Amazon listings – and your revenue
Even if your brand holds the Buy Box today, shifting prices, new resellers, and unauthorized listings can erode visibility and revenue overnight. Maintaining control of your brand and pricing on Amazon is essential to sustaining long-term growth.
With comprehensive Buy Box, seller, and pricing intelligence, you can:
Protect your brand integrity: Identify and address unauthorized sellers before they impact pricing or customer trust.
Monitor Buy Box performance: Track win rates and sellers to understand what drives Buy Box success.
Ensure pricing consistency: Detect price deviations across ASINs and guard against MAP violations to maintain competitive yet controlled pricing.
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Jungle Scout Catalyst is the industry-leading platform trusted by 1M+ Amazon sellers worldwide. Do product research, find a supplier and learn the ins-and-outs of selling on Amazon.
Explore Jungle Scout CatalystPreserve your brand value with proactive unauthorized seller detection
Real-time insights and data visualizations help your brand stay one step ahead of unauthorized sellers and maintain a consistent, trusted presence online.
Seller-Level Detail
Cobalt’s seller detail gives brands full visibility into every seller competing for their listings. Track who’s selling your products, their buy box win rates, fulfillment methods, and pricing strategies – all in one view. Each seller is identified by account type and sales behavior, allowing you to distinguish between authorized partners and unauthorized resellers. With this data, you can quantify potential lost revenue, monitor how individual sellers impact your buy box win rate, and prioritize enforcement actions with precision.
Pricing Data
Cobalt’s in-depth pricing data delivers clear, actionable insights into how your products are priced across the marketplace. Visualize trends in pricing fluctuations, promotional activity, and buy box price alignment over time to understand exactly how pricing affects conversion and competitiveness. Detect price undercutting or MAP violations as they occur, and correlate pricing changes with shifts in sales and win rate performance.
Competitive Offers
Cobalt’s Competitive Offers data reveals the complete landscape of who’s selling your products and under what conditions. Instantly see the total number of active offers and which sellers are winning the buy box, and how each offer differs in price, fulfillment, and shipping speed. Filter to show only winning offers to focus on sellers truly impacting your revenue. Export full offer data for deeper analysis, compliance documentation, or legal action.
Brands trust Jungle Scout to protect and grow their Amazon channel revenue
Industry-leading data for industry-leading brands
Brand control on Amazon doesn’t have to be a problem
Gain the visibility and control you need to protect your brand, maintain pricing integrity, outmaneuver unauthorized sellers, and win the Amazon Buy Box with data-backed precision.
Product Details & Competitive Offers
Product Details & Competitive Offers gives you full visibility into who’s selling your products, how they’re priced, and where you’re winning or losing the Amazon Buy Box. Identify unauthorized sellers, track pricing and fulfillment trends, and manage your brand across all of your listings.
Analyze Buy Box performance: Measure win rates and revenue share by category, brand, and SKU.
Monitor pricing and fulfillment dynamics: Understand how offer type, price, and delivery method impact Buy Box wins.
Identify unauthorized sellers: Detect high-risk listings and unapproved resellers before they affect revenue or reputation.
Executive Overview
Diagnose revenue leaks with precision and act before they impact growth. The fastest way to identify and recover lost revenue is through data. Disconnected systems, unauthorized sellers, and inconsistent pricing can quietly erode performance long before they’re visible in topline metrics. Jungle Scout Cobalt brings these issues into focus – equipping your team with real-time insights to detect, quantify, and address revenue leakage at the source.
- Visibility into all of your most important weekly metrics
- See realtime revenue and unit sales trends
- Explore category benchmarks and understand your share of your category
- Get your Buy Box conversion rate at a glance
Frequently Asked Questions about Jungle Scout Cobalt
Winning the Amazon Buy Box means your offer appears as the default “Add to Cart” option on a product detail page – a key driver of sales and visibility. While price plays a role, Amazon’s algorithm rewards the offer that delivers the best overall customer experience.
To win and maintain Buy Box share, brands and sellers should focus on:
- Competitive landed pricing: Keep your item and shipping costs aligned with market expectations without compromising margin.
- Reliable fulfillment: Use Fulfillment by Amazon (FBA) or maintain Prime-level delivery speeds and customer service standards if you fulfill orders yourself.
- Strong seller performance: Monitor key metrics like order defect rate, late shipment rate, and on-time delivery. High performance boosts your Buy Box eligibility.
- Consistent stock levels: Avoid stockouts or listing gaps, as availability directly impacts your Buy Box status.
- Brand control: Limit unauthorized sellers who undercut pricing or disrupt fulfillment consistency – a major factor that can cost you the Buy Box.
With Jungle Scout Cobalt, you can track Buy Box win rates, monitor pricing and fulfillment dynamics, and detect unauthorized sellers before they impact your performance — helping your brand stay in control and win where it matters most.
If your Amazon sales start to dip, Competitive offers on Amazon are all the active listings from different sellers for the same product detail page – each competing for the Buy Box and, ultimately, the sale. While multiple sellers may list the same product, only one offer can win the Buy Box at a time.
Jungle Scout Cobalt helps you uncover why. It highlights whether the slowdown comes from shifts in shopper demand, competitive activity, or changes within your own product mix or pricing tactics. With clear insights into market trends, category performance, and competitor movement, you can quickly pinpoint the cause and make data-driven decisions to recover growth.
If you discover a seller listing your products below your Minimum Advertised Price (MAP), it’s important to take quick, documented action to protect your brand’s pricing integrity and relationships with authorized partners.
While Amazon itself doesn’t enforce MAP policies (since they are agreements between brands and resellers), you can still take several effective steps to address violations:
- Document the violation: Capture screenshots of the product listing, price, seller name, and date.
- Verify authorization status: Confirm whether the seller is approved to list your products.
- Contact the seller directly: Many brands first reach out with a formal MAP violation notice, reminding the seller of policy terms.
- Escalate internally: Share documentation with your brand protection, legal, or compliance team for next steps.
Report listing abuse to Amazon (if applicable):
- Go to Amazon’s “Report Infringement” page (brand owners can access this via Brand Registry).
- Choose “Pricing Violation” or “Listing Infringement” if false product details or counterfeit concerns are also present.
- Track repeat offenders: Monitor recurring MAP violations to prioritize enforcement or distribution adjustments.
