Amazon Data Report
The Amazon Benchmark Report: 2025 Performance and 2026 Strategy
A data-driven analysis of how brands performed across Amazon—and what it takes to compete in a more efficiency-driven market.
What’s inside:
• Category-level benchmarking across 13 major Amazon categories
• Subcategory deep dives and fastest-growing segments
• Pricing, advertising, and demand trend analysis
• Competitive dynamics across brands and sellers
• Strategic recommendations for 2026
The Big Shift:
Growth Is Being Driven by Volume, Not Price
Look Beyond Price
Growth is shifting from price to volume
Across categories, unit growth is outpacing revenue growth, signaling that demand is expanding—but without meaningful pricing power. Brands must win through assortment, positioning, and conversion rather than price increases.
Capture Demand
Competition for demand is increasing
Rising CPCs and fragmented category structures indicate that demand is becoming more expensive and more competitive to capture. Visibility is no longer guaranteed—it must be continuously earned.
Take Action
Performance is defined by execution, not scale
With stable 1P/3P dynamics and mature category structures, success is no longer driven by structural advantage. Brands that can act quickly on search trends, pricing shifts, and assortment performance are outperforming those relying on legacy scale.
Get the Full Report
This report provides a category-level view of where these pressures are most pronounced—and how brands can adapt their pricing, media, and assortment strategies to compete more effectively in 2026.