Jungle Scout’s Private Label Launch: Getting Reviews with Review Kick and Growing Initial Sales

Gen FurukawaPrivate Label Product Launch, Product Listing Optimization, Product Photography26 Comments

Today, our private label product, Jungle Stix, have arrived at the Amazon warehouses. Our listing is officially active and live, and we have already scored a few organic sales! While our listing is unoptimized with less than perfect product images (still just a quick cell phone quality photo), somehow a few customers have found the product and purchased Jungle Stix! Already generating profits to donate to non-profits, which is very exciting. We are still collecting votes for exactly which organization that will be, please be sure to cast your vote here (it takes less than two seconds).

 

Below is the recap of our sixth live webinar in our product launch case study. In this hour, we cover the strategy and tactics to accrue initial reviews, creating our product images, and our gameplan going forward:

 

 

A quick update on shipping from our manufacturer in China: it turns out that Air Cargo was going to take 20-25 days, longer than initially anticipated. While Air Cargo is still less than Air Express, it is still significantly more expensive than Ocean Freight, and at 20-25 days en route, not much faster than Ocean Freight at all. Greg had already sent 100 units from China to Amazon (via his warehouse for quality control and inspection), and opted to send just 200 via Air Cargo, and the remaining 700 units by Ocean Freight.

 

The rationale for this decision is that there would be enough inventory with the 300 units that arrive Air Express and Air Cargo, that it didn't make a difference whether the remaining 700 units arrived Air Cargo or Ocean Freight. So why not save $2000 and have the last batch of the 1000 initial order arrive a few weeks later than initially planned, without any threat of running out of inventory? The one downside is that there is more paperwork and administrative work when going through customs and ocean freight, but well worth the cost-savings and therefore increased bottom line of profit.

 

Greg used freight forwarding company Flexport to receive the shipment and send to Amazon warehouses, but there are other options, like Shapiro, Shiphaus, or FBA Forward. These companies do not do any product inspection, but simply receive the product from overseas, handle the paperwork, and send the product to Amazon warehouses. For this service, the 700 units of Jungle Stix costs $1200 via Flexport, but even so it is a significant savings from the alternative of Air delivery.

Even if slightly higher cost, send your private label product via air. Sell fast, take action.… Click To Tweet

 

As noted earlier, there have already been a few sales even though the product was activated just to get some initial reviews. Here's a look at the first full day of an active listing on Amazon with no promotion, PPC, or reviews promotions:

seller central image after day 1

 

Not bad, an organic sale without any effort! Jungle Stix is currently on the second page of results for “marshmallow bamboo stick”:

Jungle Stix organic listing

 

The sale was for $27.99–after the cost of goods sold and the Amazon FBA fees, that is an 82% Return On Investment! That 82% does not  account for taxes or future Pay Per Click fees. However, considering the cost savings with sending 700 units via Ocean Freight, the ROI will increase to around 150%, which will certainly allow us to generate some handsome proceeds for our non-profit organization.

 

This is what our listing currently looks like:

jungle stix listing

There is certainly some room for improvement here, with some better product images, and more of them. A quick note on the product listing: we included some small HTML to help with the formatting. This includes basically just a Bold font and some spacing.  To be honest, this is a little but of a gray area so do so at your own risk.  In Amazon's downloadable instructions, they tell the seller they can add the break or paragraph tag, yet in other areas they say HTML in the product description is not allowed.  We decided to go ahead and add these two HTML formatting items, which their system does not automatically remove.  We guess that if Amazon begins to crack down on this, they will likely send us a message asking us to remove them which will be no big deal.

 

Our Product Description looks like this on the backend in Seller Central:

amazon product listing backend

Which renders to the end customer like this:

amazon bullet points

There is still room for improvement here, we will continue to optimize the listing, especially as we see actual customer search queries once we turn on pay per click advertising.

 

Getting Reviews: Supercharging the Launch

(Important Update October 2016: Due to changes in Amazon’s Terms of Service addressing incentivized reviews, utilizing promotions to get honest reviews is no longer allowed. Review Kick has now been relaunched as Jump Send, focusing on email communications to help Amazon sellers grow their business. Find out more information about Jump Send in our relaunch blog post.)

One of the most important parts to launching quickly and successfully is gathering reviews. A new reviews service that we are just launching into beta is Review Kick. Having reviews for our listing will help organic conversions, which in turn begets more sales and reviews, and ultimately improved organic ranking. After receiving a few reviews, we will turn on our pay per click campaigns, which will also improve organic sales ideally.

review kick homepage

Review Kick is a marketplace for Amazon sellers to list their product at a large discount (at least 50% off) in exchange for honest Amazon reviews. It is completely free to list a product, as well as to request a product as a reviewer, so a nice opportunity to get some holiday shopping done at a discount! No one needs to know that their holiday gift was purchased at 90% off retail price!

 

There are various review clubs and review services for Amazon sellers. There are a few things that differentiate Review Kick as a unique service:Sellers approve all reviewers: All reviewers who request your product must share their Amazon Reviewer profiles, and you as a seller approve every code that is sent out.

  • Sellers approve all reviewers: All reviewers who request your product must share their Amazon Reviewer profiles, and you as a seller approve every code that is sent out.
  • Review Kick is Completely FREE for Sellers and Reviewers: Alternative reviews services out there will charge sellers in various ways. In our early beta launch, Review Kick is 100% free for buyers AND Sellers, so now is the best time to join Review Kick!
  • All Reviewers must leave a review: We understand that every discount given out by sellers has an associated cost, so we want to make your launch and reviewer promotions as cost effective as possible. Everyone who requests a code will be forced to abide by Review Kick community guidelines and leave an honest Amazon review.
  • Everything is strictly within Amazon's ToS: You may have seen some rumors that Amazon is removing any reviews that are not “Verified” or do not include a disclaimer stating that the review was in exchange for a discount. I have noticed this too, which is why I think Review Kick comes at an even more important juncture for Amazon sellers.

 

Post your #amazon #FBA product on Review Kick for FREE to get more reviews quickly.… Click To Tweet

 

One important note when creating promotions for your product on Review Kick: it is a very important step set up the promotions properly, in order to prevent people from using the same coupon code multiple times, sharing the code with their friends, or using one coupon code on multiple products:

 

UNCHECK THE DETAIL PAGE DISPLAY TEXT….if you don’t click this, it will display your coupon code on your product listing for everyone to see!!!

promo creation 4

 

Next Steps For Our Product Launch

 

Our Jungle Stix are currently being photographed by Robert at Product Photography. We have discussed a few possible shots that would emphasize the size, quality, and various use cases for Jungle Stix, and we will certainly share the photos as soon as they are live. If you are also looking for product photos yourself, contact Product Photography and mention Jungle Scout for 10% off all services through January 31st, 2016. That is not an affiliate sale of any kind, just an offer by Robert to support the donations generated by Jungle Stix to a non-profit organization.

 

After we update the product images and get some initial reviews from Review Kick, we will initiate the Amazon pay per click campaigns, and hopefully increase our organic sales in tandem.

Let's Chat

Gen Furukawa

Marketing at Jungle Scout
If dreams came true, Gen would be playing alongside Steph Curry in the NBA. He's living the best possible alternative, in San Francisco helping others use Jungle Scout to build profitable businesses.
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26 Comments on “Jungle Scout’s Private Label Launch: Getting Reviews with Review Kick and Growing Initial Sales”

  1. I noticed that you used HTML for the product description. Isn’t this against Amazon policy to use HTML? Also, is it possible that the HTML may decrease the optimization of the listing?

  2. I noticed the price is showing as reduced from $44.99. If this is a new product, how can this be?
    Also a second question – how does your research indicate people would pay this much (or the new price off $27.00) for bamboo skewers, because from a ‘common sense’ perspective, this seems insanely high, no? Thank you

    1. Hi Ted,

      Good question….the “Price” is indeed $44.99, but we have decided to sell at $27.99, based largely on what the competitive pricing is. It is a common, and effective, Amazon practice to show a discounted price as people may think that they are getting a better deal and therefore increase conversion rate. We covered this with Scott Voelker, you can read more about that here: http://www.junglescout.com/blog/collaborative-private-label-launch-session-5-pre-launch-tactics-scott-voelker/

  3. Hi, I’m curious as to how this works. I understand that you need to have at least one existing review in order to have a verified Review Kick Account. I’m still sourcing product, so I’m not yet ready to sign up. Hopefully it will still be free when I’m ready (in the new year).

    However, I am a bit confused as to how this works.
    1) The deals don’t seem to be in any order, i.e. no categories which means anyone looking for a deal will have to troll thru all the listings. Categories would make this process a lot easier and more user-friendly for the customer.
    2) how do we actually get our product to the right target audience? How do they find us?

    I’m reassured to know that this is not against Amazon’s TOS, but would like a more clarification on how this actually works.

    Thanks

    1. Hi Niki,

      Of course, happy to answer any confusion….

      1. The deals are currently in a randomized assortment. That is a great idea to have categories to make the shopping experience easier, and something that you should see very soon. 😉

      2. Are you referring to Amazon or Review Kick when you are asking about finding the right target audience. Assuming you are referring to Review Kick, we are actively recruiting as many reviewers as possible (specifically those with high rankings as Amazon reviewers), and these reviewers understand the agreement, that they will give an honest review in exchange for using the coupon code and receiving the exclusive discount.

      In regards to Amazon’s ToS, you can read more about that here: http://www.amazon.com/gp/community-help/customer-reviews-guidelines

      We enforce that all reviewers will state that they received the product in exchange for a discount, and were not compensated in any way in order to leave a review. Hope this helps, please let me know if you have any additional questions.

      1. Definitely a filtering system will add value to the site. Sort by category, % off or dollar value to name a few.

        Also, there should be a way that the “brand” can nudge the reviewer of inform you that a review has not been given. Maybe the brand would, after a predetermined time period, would be able to give a thumbs up or down to whether or not the buyer left a review. An automated email would be sent to the buyer depending on the thumbs up or down. Maybe after a few more days, the brand would be able to repeat the process and then one more time…maybe after a total of 14 days. If still no review has been given, then maybe a warning, suspension or ban should be put into place. I think it’s a great website for new brands. Just something to think about.

        Matt

        1. Thanks Matt, great points all around.

          You are absolutely right that a brand and seller should be able to have certainty that a discounted product offer resulted in an honest review. It is the policy of Review Kick that for every discount purchased, an honest Amazon review will be given, and we have found great success with that so far! Thanks for the helpful comments, Matt.

  4. I’m wondering if you could explain how you handled the company (Jungle Creations) and brand name (Jungle Stix) that you’re using. Did you create a company and FBA account just for this product? I’m asking because I want to set up my new FBA account so I’ll be flexible for the future since I don’t have a clear niche yet.

    Thanks! The webinars and modeling of this process have been incredibly helpful!

    1. Good question – Just name the company anything, it doesn’t really matter. “Dan’s Awesome Products” would be fine. This is just the name of the company that happens to be selling your brand. The brand name is totally separate. “Dan’s Awesome Products” could sell dozens of different brands. Hopefully this clears it up 🙂 Glad you’re enjoying the webinars!

  5. Great series, Iv’e spent the last two days watching all 6 videos. I have received some great ideas on how to further promote a product that I am manufacturing as well as look for new opportunities.

    I do have one question about discounting products on Amazon. If your marshmallow sticks are deeply discounted to $1.99, how does that effect the fees that you pay to Amazon?

    Keep up the good work and I look forward to future videos.

    Matt

    1. Matt, good question…the FBA fulfillment fee (includes pick & pack, weight handling, etc) will be the same, however the referral fee (example. 15% of sales price) will be decreased to the discounted price.

  6. How do I offer all five sizes of my product? The software won’t let me use the parent ASIN#.
    Thanks

  7. hey gen furukawa this is Asjad khan from india i want to get start with 500$ budget from india can you refer me any article which can help me to start fba from being in india , i dont have big budget and not physically present in US or china so is it practical

  8. Review Kick has been really really awesome for me and my business so far!! Thanks and huge props for creating this 🙂

    1. Yep! Review Kick only accepts one time use coupon codes. These protect the seller from losing their inventory.

  9. Dear Greg,
    Thanks for the “training” videos. I enjoyed them a lot. I’m very happy to find someone who make this clear and transparent.
    My question is, can I sell my products (of course from China) on US market if I Housed in Europe (Slovakia)? Or I’m eligible to sell just on European market?
    Thanks for your feedback.
    Good selling!

    PS: hats off guys! (charity)

  10. Greg – No idea you were an Auburn guy – War Damn!!!

    Thanks for the videos – sending in my first product this week and catching up on some I missed.

  11. You might want to mention to everyone to limit their purchase quantity to 1 or watch the scammers clean out your inventory. Single use promo codes won’t prevent someone ordering your entire stock level and if you’ve dramatically lowered your numbers to get a review, you’re out of luck

  12. guys your site is very valuable and you really give really useful info BUT THE QUALITY OF RECORDING IS NOT VERY GOOD. Can you address that please?

  13. hey Greg and Gen,

    Thanks for the awesome series, it’s been truly inspiring. It’s been a couple of months now, it’d be great to hear how things have been going to wrap up the series?

    thanks again,
    Dave

  14. Does Review kicks can sends a feedback email to every customer that buy my products ? Like Sales backer or feedback genius do it ?

    I am a heavy user of Jungle Scout for 4 months and I will launch my first product in two days. I want to have the best and most efficient review tool available… I founded hard to see which one is the best … Thank you for your reply

    1. Hi Matt,

      Apologies for the delayed reply, but just want to clarify that yes, Review Kick does send a feedback email to every customer–you can customize the message, appearance, and timing to whatever you like (ie send when your order is confirmed, when it is shipped, two days after your customer receives it, etc). Each plan also allows you unlimited promotions to Review Kick’s reviewer base, and you approve all promotions you give away.

      If you have any questions, please don’t hesitate to email support@reviewkick.com. Hope this helps!

      Gen

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