Amazon Best Sellers and Trending Products in November 2023

Which products are the top-selling items on Amazon this month? Are tried-and-true household staples filling shoppers’ carts, or are trending social media fads flying off Amazon’s virtual shelves? Does one Amazon product category rule all others? 

At Jungle Scout, we dive into Amazon product and category data to identify product opportunities and track ecommerce trends. This article dives into some of Amazon’s best sellers over the past 30 days and their changing product sales and revenue. 

If you’re an Amazon seller, don’t forget to check out the best products to sell on Amazon in Q3 2023!

If you’re a brand or agency, you can access subcategory trends, market share leaders, and more with Cobalt.

Or, if you want to learn more about selling on Amazon, check out our complete guide.

Amazon’s best-sellers are constantly changing in response to the news, events, social trends, and other factors influencing consumer behavior. Some November happenings include:

📈 Q3 Earnings: Amazon released its Q3 earnings report, and the company’s financial performance exceeded expectations, with a 13% increase in revenue.
🤯 Advertising AI: Amazon introduces AI-driven image generation to enhance advertisers’ ability to create more engaging customer advertisements.
Nixed Fee: Amazon reopens Seller Fulfilled Prime, where third-party sellers handle fulfillment for Prime, eliminating the previously planned 2% fee based on seller feedback.
🇺🇲 US Seller Market: The market share of American sellers on Amazon has dipped below 50% as international sellers gain ground.

Top-selling items on Amazon

With the rise of social commerce, and the evolving retail landscape, the top-selling items on Amazon are constantly changing. Here, we take a look at some of the top trending products on Amazon from the past month.

Veterans Day Decor 

This large outdoor banner is a striking tribute to our veterans. Adorned with the American flag and patriotic soldier imagery, it serves as a heartwarming decoration for outdoor and indoor spaces. Hang it proudly on your front door or fence to honor our heroes and celebrate Veterans Day in style.

  • +2,011% increase in revenue
  • Searches for ‘veterans day decorations’ are up 410%.
Red Light Therapy Devices

Harness the power of red light therapy for skin rejuvenation, pain relief, anti-aging, and improved sleep with this light therapy device. Boasting clinical-grade LED lights, this high-power panel lamp emits red near-infrared light at 660nm and 850nm. It also features a convenient timer for your sessions.

  • +1,806% increase in revenue
  • Searches for ‘red light therapy device’ are up 672%.

Metal Poppy Brooches

Available in packs of 10, 50, 100, and 200, these pins are perfect for handing out at events or wearing yourself to show your support for our veterans. Each pin is made of high-quality metal and features a vibrant red poppy flower with a black center. The pins are also equipped with a sturdy pin backing, so you can be sure they will stay in place all day.

  • +1,725% increase in revenue
  • Searches for ‘veterans day gifts bulk’ are up 258%.
Themed Card Games

This exciting twist on the classic UNO game features your favorite NFL teams and logos. Challenge your friends and family to a match of strategic gameplay with a football flair. It’s the perfect game for football fans of all ages, bringing the fun of the NFL to your card table.

  • +927% increase in revenue
  • Searches for ‘uno’ are up 107%.
Heated Blankets

Measuring 50″ x 60″, this electric blanket offers four fast heating levels and a handy 3-hour auto-off feature. Made from soft flannel, it’s perfect for home or office use. With UL & FCC certification, safety is a top priority. Plus, it’s machine washable for easy care

  • +862% increase in revenue
  • Searches for ‘heated blanket washable’ are up 1,190%.
Hand Warmers

Stay toasty with the HotHands body and hand warmers. These long-lasting, natural, odorless warmers are air-activated, providing up to 18 hours of comforting heat. With 40 individual warmers, you’re ready for any chilly adventure. Keep them in your pockets, gloves, or boots, and enjoy the warmth that lasts all day.

  • +740% increase in revenue
  • Searches for ‘hand warmers disposable hot hands’ are up 488%.
Neck Reading Lights

Illuminate your reading with this portable reading light, a perfect Christmas or birthday gift. This neck light comes with an even reading lamp, ensuring your late-night reading in bed is comfortable and bright. With a 2000mAh battery, it provides 10-80 hours of reading time on a single charge.

  • +719% increase in revenue
  • Searches for ‘book lights for reading at night’ are up 3,916%.
Winter Boots

These boots are designed to keep your feet warm and stylish during the coldest months. With a mid-calf height, they’re perfect for snowy adventures or just looking fashionable on a chilly day. Enjoy the combination of warmth, durability, and fashion-forward design in every step.

  • +679% increase in revenue
  • Searches for ‘uggs shoes for women’ are up 7,214%.
Castor Oil 

Discover the natural beauty secret with our Jamaican Black Castor Oil. This 100% pure, cold-pressed, organic oil is a versatile essential in your self-care routine. Use it as a hair-nourishing oil for lustrous locks, a massage oil for relaxation, or an anti-aging elixir for your skin.

  • +678% increase in revenue
  • Searches for ‘castor oil cold pressed’ are up 6,291%.
Seasonal Food Containers 

This set of 36 disposable containers is perfect for storing your delicious leftovers. With charming designs and secure lids, they add a festive touch to your Thanksgiving meal. Whether sharing leftovers with loved ones or saving them for later, these containers make your Thanksgiving party favors and food storage a breeze.

  • +596% increase in revenue
  • Searches for ‘to go food containers’ are up 1,815%.
Sunrise Alarm Clocks

Ideal for babies, adults, and kids, this sunrise alarm clock and sound machine enhances your sleep and morning routine. It has 26 nature-inspired sleep sounds and an adjustable night light, offering the perfect ambiance for your room, day or night. 

  • +508% increase in revenue
  • Searches for ‘sun light alarm clock’ are up 388%.
Filtered Shower Heads

This showerhead offers high-pressure and water-saving benefits while its filter beads promote healthier hair and skin. Enjoy three shower settings and the convenience of a handheld spray. With the included hose and bracket, installation is easy, transforming your daily shower into a spa-like experience.

  • +431% increase in revenue
  • Searches for ‘shower filter head for hard water’ are up 943%.
Emergency Fire Blankets

This fire suppression blanket is a vital addition to your kitchen safety and emergency preparedness measures. Measuring 40″ x 40″, it’s designed for quick and effective response to small fires. Crafted from fiberglass, it helps smother flames and prevent further damage. 

  • +378% increase in revenue
  • Searches for ‘survival kits for disaster preparedness’ are up 907%.
Thanksgiving Table Decor

These charming miniature pumpkins come in a set of 6, making them perfect for place settings. Ideal for adding a touch of elegance to your Thanksgiving table or enhancing the ambiance of fall-themed weddings and bridal brunches, these place card holders bring a touch of sophistication to your special events.

  • +370% increase in revenue
  • Searches for ‘thanksgiving table decor’ are up 605%.
Ear Protection

These ultra-low-profile earmuffs offer a remarkable 27dB Noise Reduction Rating (NRR) while remaining light and comfortable. Whether at the shooting range, on the job, or in a noisy environment, these earmuffs ensure your hearing is safeguarded without added bulk.

  • +368% increase in revenue
  • Searches for ‘walkers ear protection’ are up 178%.
Thanksgiving Decor

This set includes two battery-operated Thanksgiving lights, offering 20 feet with 40 LED lighted fall garland maple leaves. Perfect for fall and Thanksgiving, these charming decorations add a warm and welcoming touch to your home.

  • +326% increase in revenue
  • Searches for ‘fall decorations indoor’ are up 1,333%.


Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition. 

Data in this report is representative of the U.S. Amazon market. Products were sourced from trends in traditional and social media along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period from September 30, 2023, to October 30, 2023.

For specific data or product insights that aren’t listed here, please contact us at [email protected].

Explore new product opportunities with Jungle Scout and start making money on Amazon!

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22 comments on “Amazon Best Sellers and Trending Products in November 2023

  1. This is a fantastic article on Amazon best sellers! Your step-by-step guide to finding the best-selling products on Amazon is very clear and helpful. I appreciate the use of data and tools to find the most profitable products. This information will be very useful for anyone looking to start a business on Amazon. Thank you for sharing your expertise!

  2. Hey Cathryn! Loved the blog!
    It would be great to see the % by which these ‘best sellers’ are influenced via viral videos on TikTok (that have affiliate links). I can’t tell you how many times a come across a video on TikTok with like 10 million views that is promoting a cool (yet cheap) gadget, and I always wonder how well (or not) they convert. Most are amazon affiliate links.

  3. Its a very informative post to read, I’ve gathered a lot of knowledge through this post. thanks for sharing, keep Updating new post like this.

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