Which products are Amazon best sellers this month? Are tried-and-true household staples filling shoppers’ carts, or are trending social media fads flying off Amazon’s virtual shelves? Does one Amazon product category rule all others?
At Jungle Scout, we dive into Amazon product and category data to identify product opportunities and track ecommerce trends. This article dives into some of Amazon’s best sellers over the past 30 days and their changing product sales and revenue. While we can’t guarantee that every product on this list will be a surefire hit, our tools can help you find the best opportunities to reach your ecommerce goals.
If you’re an Amazon seller, don’t forget to check out more of the best products to sell on Amazon in September!
Leverage industry-leading Amazon data.
If you’re a brand or agency, you can access subcategory trends, market share leaders, and more with Cobalt.
Top Retail News in September
Amazon’s best-sellers are constantly changing in response to the news, events, social trends, and other factors influencing consumer behavior. Some September happenings to keep on your radar include:
- ❗ Prime Big Deal Days: Amazon announced this fall’s Prime Big Deal Days sale will be in October 2024. Read our guide on how to prepare here.
- 🇨🇳 Temu recruits US brands: The majority of Temu’s sellers are based in China, but the new ecommerce powerhouse has started onboarding U.S. and European brands to its marketplace.
- 🌎 New Walmart Fulfillment Services solutions: Walmart recently announced that it will add new offerings to WFS, including multichannel fulfillment, cross-border import service, and an expansion of its Walmart Preferred Carrier program.
- 💰 The YouTube x Shopify partnership is expanding: Shopify Plus and Advanced merchants can now sign up for YouTube Shopping’s affiliate program, which enables thousands of eligible YouTube creators to showcase their products and earn a commission.
Most Popular Products on Amazon in September 2024
With the rise of social commerce and the evolving retail landscape, best-sellers on Amazon are constantly changing. Here, we look at some of Amazon’s most popular products this month.
1. Notebooks
The Five Star Spiral Notebook is a durable and versatile choice for students and professionals alike. This 5-subject notebook features 200 double-sided, college-ruled sheets that resist ink bleed, ensuring your notes stay neat and legible. With a water-resistant cover and reinforced storage pockets, it’s designed to withstand daily wear and tear while keeping your loose papers organized. The notebook’s spiral binding allows it to lay flat for easy writing, and its compact size makes it convenient to carry in a backpack.
- 400%+ increase in revenue
- Searches for “notebooks for school” are up 1,100%
2. Fall Decorations
It’s finally September, so of course that means consumers are ready to start decorating for the fall. This set includes a variety of realistic-looking pumpkins in different shapes and sizes, perfect for creating a cozy autumn atmosphere in your home. The neutral tones of the pumpkins blend seamlessly with any decor style, making them a versatile and festive accent for the fall season.
- 300%+ increase in revenue
- Searches for “fall decorations for home” are up 327%
3. Fall Clothes
The Women’s Plaid Shacket is a stylish and versatile piece, perfect for adding a cozy layer to your fall wardrobe. Made from a soft and comfortable blend of materials, this shacket combines the warmth of a jacket with the relaxed fit of a shirt. Its apricot plaid pattern is both trendy and timeless, making it easy to pair with jeans, leggings, or even dresses. With button closures, chest pockets, and a slightly oversized fit, this shacket is designed for effortless style and comfort during cooler seasons.
- 205% increase in revenue
- Searches for “fall clothes” up 189%
4. Halloween Costumes
It may be early September, but consumers are already searching for and purchasing Halloween costumes. By shopping early, they can secure their preferred costumes and avoid stock shortages, so they’re not rushing days before Halloween. Early shoppers also enjoy the peace of mind that comes with being prepared well in advance for one of the year’s most exciting celebrations.
- 15% increase in revenue
- Searches for “halloween costumes” is up 118%
5. Water Bottles
We know how big the water bottle craze is on Amazon. As kids and young adults head back to school, they will look for new water bottles to bring to school daily. The Stanley 40oz Tumbler is a durable and insulated drinkware that keeps beverages hot or cold for hours, making it perfect for on-the-go hydration. Its sturdy design, large capacity, and convenient handle make it an ideal choice for anyone needing a reliable tumbler for everyday use.
- 16% increase in revenue
- Searches for “water bottle for school” are up 263%
6. Fall Candles
Fall candles, with their warm, inviting scents like pumpkin spice, cinnamon, and apple, become increasingly popular as the season changes. As the weather cools, people are drawn to these cozy aromas, purchasing them to create a comforting atmosphere in their homes, making them a seasonal must-have for enhancing the autumn ambiance.
- 22% increase in revenue
- Searches for fall candles are up 235%
7. Colored Pencils
The Crayola Erasable Colored Pencils 24 Count set offers vibrant colors with the added convenience of easy erasing, perfect for young artists who like to experiment and correct their work. Pre-sharpened and non-toxic, these pencils provide smooth color application, allowing creative freedom and mistake-free drawing.
- 1,700% increase in revenue
- Searches for “colored pencils 24 count” are up 281%
8. Backpacks
This backpack is designed with water-resistant fabric and offers durability and protection for your belongings. It features a spacious main compartment that can comfortably hold a 15.6-inch laptop, along with additional pockets for organizing smaller items like your phone, pens, and notebooks. A built-in USB charging port allows you to conveniently charge your devices on the go. The backpack also includes a comfortable padded back panel and adjustable shoulder straps, making it ideal for daily commuting, travel, or school use.
- 83% increase in revenue
- Searches for “backpack” are up 193%
Methodology
Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition.
Data in this report is representative of the U.S. Amazon market. Amazon best sellers were sourced from traditional and social media trends along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period from July 27, 2024, to August 26, 2024.
For specific data or product insights that aren’t listed here, please contact us at [email protected].
Take your Amazon business to the next level.
Click the link below to access Jungle Scout’s suite of industry-leading Amazon data and tools.
Cathryn Hurdle is a public relations specialist and consumer insights expert who helps promote Jungle Scout in print and digital media. She lives in Ontario, Canada (“Go Raptors!”) with her tuxedo cat, Frankie. When she isn’t working, she enjoys thriller novels, good food (“this is the way to my heart”), ‘70s music, and podcasts.
Stay in the Amazon seller loop
