Amazon Best Sellers and Trending Products in July 2024

Amazon Best Sellers and Trending Products in July 2024

Which products are Amazon best sellers this month? Are tried-and-true household staples filling shoppers’ carts, or are trending social media fads flying off Amazon’s virtual shelves? Does one Amazon product category rule all others? 

At Jungle Scout, we dive into Amazon product and category data to identify product opportunities and track ecommerce trends. This article dives into some of Amazon’s best sellers over the past 30 days and their changing product sales and revenue. While we can’t guarantee that every product on this list will be a surefire hit, our tools can help you find the best opportunities to reach your ecommerce goals.

If you’re an Amazon seller, don’t forget to check out more of the best products to sell on Amazon in July! 

Leverage industry-leading Amazon data.

If you’re a brand or agency, you can access subcategory trends, market share leaders, and more with Cobalt.

Top Retail News in July

Amazon’s best-sellers are constantly changing in response to the news, events, social trends, and other factors influencing consumer behavior. Some July happenings to keep on your radar include:

  • Prime Day: Amazon announced this summer’s Prime Day will be July 16-17. Read our guide on how to prepare here.
  • 🤑 Million-dollar stream: Beauty brand Canvas Beauty smashed TikTok’s U.S. live shopping record with a 6-hour stream on June 8 that raked in $1 million in sales.
  • 🌎 Bye, bye plastic: Amazon ditched most plastic air pillows in North American deliveries, switching to paper filler and aiming for complete removal by year’s end.
  • 🎯 Target teams up: Shopify merchants can reach millions of Target shoppers through Target Plus, the retailer’s marketplace, thanks to a new partnership.

With the rise of social commerce and the evolving retail landscape, best-sellers on Amazon are constantly changing. Here, we look at some of Amazon’s most popular products this month. 

1. Outdoor Firepits

This versatile 32-inch square fire pit by Devoko transforms your patio or backyard into a cozy gathering spot. Made from a durable steel frame with a high-temperature coating, it offers lasting performance and resists rust.  Enjoy a crackling fire, grill your favorite foods, or use it as a handy table with the included mesh spark screen and fire poker for safekeeping.

  • +460% increase in revenue
  • Searches for ‘tabletop fire pits for outside patio’ are up 108%.
Outdoor Firepits

2. Inflatable Towable Tubes

This versatile tube accommodates 1 to 4 riders, providing a thrilling ride for everyone. It features dual tow points for a secure connection to your boat, and a full nylon cover ensures durability. EVA foam pads offer comfort, while the patented speed valve allows for fast inflation and deflation.

  • +275% increase in revenue
  • Searches for ‘tubes for boating’ are up 246%.
Inflatable Towable Tubes

3. Neck Fans

This hands-free personal fan features a convenient LED display that shows battery life and chosen fan speed. Choose from 3 airflow speeds to customize your comfort level, and enjoy extended use with the long-lasting 4000mAh battery. Designed to be comfortable for extended wear, the FrSara Neck Fan is a perfect solution for staying cool during hot weather activities or outdoor adventures.

  • +268% increase in revenue
  • Searches for ‘neck fan’ are up 134%.
Neck Fans

4. Sun Shade Sails

Sun shade sails offer a versatile way to create shade in your outdoor space. Made from high-grade fabric, these sails block UV rays for protection from the sun.  Available in various rectangle sizes, they are ideal for patios, gardens, backyards, or other outdoor areas.  Easy to install, they provide a cool and comfortable spot to relax, entertain, or enjoy outdoor activities.

  • +192% increase in revenue
  • Searches for ‘pool shade cover’ are up 224%.
Sun Shade Sails

5. Fishing Lures

Attract fish and lure them in for a big catch with the TRUSCEND Top Water Fishing Lures. This versatile lure set features multiple topwater designs to target bass, catfish, pike, and perch.  With strong hooks for reliable performance, these multifunction plopper lures feature a propeller tail that spins and splashes to attract fish.  

  • +180% increase in revenue
  • Searches for ‘whopper plopper fishing lure’ are up 192%.
Fishing Lures

6. Splash Pads

Beat the heat and keep the kids (and pets!) cool with the Vistop Non-Slip Splash Pad. This 59-inch blue splash pad is perfect for backyards and outdoor fun.  Made with a non-slip, thickened material, it creates a safe and comfortable play area for children and dogs alike.  The built-in sprinkler feature provides a cool shower of water, perfect for splashing, playing, and staying cool on hot summer days.

  • +156% increase in revenue
  • Searches for ‘large splash pad for kids and adults’ are up 300%.
Splash Pads

7. Watermelon Pool Toy

Make a splash this summer with this 2-pack of watermelon pool toys from Vistop! These inflatable watermelons come in two sizes, 6.5 inches, and 9 inches, perfect for a fun-filled day at the pool for kids, teens, and adults alike. Enjoy a refreshing game of water football or tag, or simply have fun splashing around.

  • +146% increase in revenue
  • Searches for ‘watermelon ball’ are up 151%.
Watermelon Pool Toy

8. UV Protection Sleeves

Shield your arms from sun and sweat with these unisex arm sleeves.  Made from a breathable, moisture-wicking material, they offer UPF 50+ sun protection to block harmful UV rays.  Featuring compression technology, they promote blood flow and muscle support for enhanced performance and reduced fatigue. 

  • +127% increase in revenue
  • Searches for ‘arm sleeves for women UV protection’ are up 263%.
UV Protection Sleeves

9. Snackle Boxes

This portable container features eight compartments with a clear lid to keep snacks, fruits, vegetables, or charcuterie fresh and organized. The divided tray design prevents different foods from mixing flavors and compartments, while the included handle allows easy carrying. Made from BPA-free plastic, this tray is safe on the go and convenient for cleaning.

  • +100% increase in revenue
  • Searches for ‘big snackle box’ are up 125%.
Snackle Boxes

10. Mesh Beach Bags

This set of Tagitary beach bags is perfect for kids to collect seashells and beach treasures. The bags are made with breathable mesh, allowing sand and water to drain quickly, keeping shells clean and dry. The expandable bottom offers extra space for beach toys, and the adjustable straps make them comfortable for children to carry independently.  

  • +98% increase in revenue
  • Searches for ‘beach essentials for kids’ are up 133%.
Mesh Beach Bags

11. Fourth of July Decor

Spruce up your outdoor space for the holidays with this American flag windsock! Made from durable nylon, it’s built to withstand the elements and ensure a lasting patriotic display.  A built-in hoop maintains the windsock’s full shape, while a swivel clip allows easy hanging.

  • +62% increase in revenue
  • Searches for ‘4th of july decorations outdoor’ are up 234%.
Fourth of July Decor


Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition.

Data in this report is representative of the U.S. Amazon market. Amazon best sellers were sourced from traditional and social media trends along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period from May 27, 2024, to June 26, 2024.   

For specific data or product insights that aren’t listed here, please contact us at [email protected].

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Cathryn Hurdle is a public relations specialist and consumer insights expert who helps promote Jungle Scout in print and digital media. She lives in Ontario, Canada (“Go Raptors!”) with her tuxedo cat, Frankie. When she isn’t working, she enjoys thriller novels, good food (“this is the way to my heart”), ‘70s music, and podcasts.

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