What to Sell on Amazon FBA: The Best 5 Products for September 2024

The hardest part about selling on Amazon is, well, figuring out what to sell on Amazon. You may have what you think is a great idea for a product, but smart sellers rely on data — not always their gut instincts — for which products to invest in.

This is especially true in September as we move into the fall months. This time of year is when kids go back to school and seasonal fall items start to pick up again — which sellers can take advantage of.

How do you pick the best products to sell on Amazon? How do you know what consumers are buying during this time of year? How much inventory should you purchase?

We’ll answer all those questions and more in this article, so keep reading.

1. Back-to-school supplies

As the summer wraps up, parents and students will look for supplies to prepare for the new school year.  

There are plenty of arbitrage, wholesale, and private label opportunities for school supplies. Take a look at your local stores’ notebook and office supply sections and start scanning products to see what kind of profit you can achieve. 

Use Jungle Scout’s Product Database or Opportunity Finder for private label to discover low competition products. School supplies also provide opportunities to bundle various complementary products together. 

Let’s look at the numbers.

The search volume for the keyword “back to school” is up 32,000% for the last 30 days! Consumers are searching for back-to-school products right now, so it’s time to start thinking about what products you can offer students. 

2. Halloween decorations

Believe it or not, consumers start to shop for Halloween decorations as soon as August, so September is a great time to sell Halloween products and costumes.

Now is the time to start thinking about Halloween products you can start selling now and be ahead of other sellers. 

You can also follow all business models with Halloween products: Arbitrage, wholesale, and even private label (though you may be late to the game for private label.)

Let’s look at the numbers.

As we near the end of August and early September, the search volume for each of these keywords will skyrocket even more.

Here’s a tip: once you start seeing your local grocery stores putting Halloween products on display, you need to stock up and begin selling these items. 

3. Thanksgiving supplies

Before you know it, it will be time to carve the turkey and meet up with your family for Thanksgiving. To prepare, consumers have already started to search for Thanksgiving decorations. 

There are tons of opportunities to sell Thanksgiving-related items on Amazon, whether through arbitrage, wholesale, or private label. 

Let’s take a look at the keyword volume. 

As you can see, all of these keywords related to Thanksgiving are trending upwards and have significant search volume. 

Take a look at the hundreds of keyword results within Keyword Scout to find ideas for products you can sell related to Thanksgiving.

4. Fall decorations

Fall is right around the corner, so of course, consumers are going to be shopping for a variety of fall decor for the interior and exterior of their homes. Like Halloween, searches for these types of items are already trending up. 

Fall decor is broad, so there are a lot of different products you can offer this time of year that could satisfy that search.

Let’s take a look at the keyword volume. 

All of these keywords have been trending upwards over the past 30 days, with strong search volume. 

5. Dorm room supplies

This can fall under back-to-school supplies, but the search volume is too high not to mention it. A whole variety of products can fit within this niche, such as organizers, rice cookers, shower caddies and more. When you are creating a listing for your product, be sure to add dorm-related keywords. 

There are many reselling opportunities for dorm room supplies, as these products can fall under many categories. 

Let’s look at the numbers. 

As you can see, the search volume for these keywords is very high, and most of these keywords are easy to rank for, according to Keyword Scout. 

How to find the best products to sell on Amazon

Don’t limit yourself to the list of ideas above, as most products in all product categories will sell in September. Think outside the box, gather your ideas, and make sure you bring them into proper product research before investing in any product to sell on Amazon. 

Next, use Jungle Scout’s tools to figure out if your product idea is viable for selling on the Amazon platform:

• Keyword Scout: Use this tool to determine a product’s search volume and gather additional keyword ideas to target in your listing and PPC campaigns. Keyword Scout will also show you the historical search volume of a particular keyword to see which time of year it is searched for the most. 
• Opportunity Finder: This tool will help you find unique niches and determine the seasonality of different products. I used this tool to find viable evergreen and seasonal products to sell during Q4 on Amazon. 

• Product Database: Enter specific criteria to find the exact products you would be interested in selling. Try out different criteria and filters, and see where your research takes you.
• Extension: Hit the extension button, and it will pull up valuable data about the product you are currently searching for. This will give you an idea of potential monthly sales and a quick competitive analysis. With the Extension, you can now view a Historical Trend data chart located in the embedded section on a product detail page. View historical data points such as Buy Box price, New lowest price, BSR, Amazon’s price, and more.

Want to learn more about how to find profitable products to sell on Amazon? Check out our YouTube video on How to Sell on Amazon for Beginners in 2024. 

What are you going to sell on Amazon in September?

We hope this guide gives you some good ideas of what products you can sell during this time of year. Bookmark this page for updates in October 2024 — we’ll update you with more ideas for the next month, and every month after that. Now, get out there and make it happen! 

Let us know what you think of these categories, or if you have any questions, let us know in the comments below. 

Check out our full How to Sell on Amazon guide for more information on product research, sourcing, listing creation, and much more.