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Best Amazon Repricer Tools for 2022

Pricing competitively on Amazon is something all sellers must understand. If your prices are too low, you could devalue the market. If your prices are too high, customers will look for a cheaper option. 

As a private label seller, you must keep track of your competitors’ products and test different pricing strategies to compete within the search results. As an arbitrage, wholesale, or book reseller, you are constantly competing with other resellers for the Buy Box

If you’re not actively repricing your products, you’ll likely end up with fewer sales than you had hoped for, as the other sellers on the listing could be pricing their products more competitively than yours.  

If you have multiple products listed for sale, going through each one and adjusting price points can become tedious and time-consuming — this is where the best Amazon repricer tools come in handy. 

In this article, we’re going to go over:

  • What an Amazon repricer tool is
  • How repricer tools work
  • The benefits of using a repricer
  • The best Amazon repricing tools for your business

 

What is an Amazon repricing tool?

An Amazon repricer tool is software that automatically adjusts your product price based on rules and parameters you set. The software compares your price to those of competing products and lowers or raises your price accordingly. 

Sellers use a repricing tool to automate this aspect of their business. If your business requires you to constantly reprice your products so you can be competitive, manually repricing each listing is something that can take up a lot of time. 

How does a repricer work?

It depends on the specific one you use, but a typical repricer will allow you to set a minimum and maximum price, set a minimum target profit margin, increase Buy Box ownership, and track competitors’ pricing. 

When you create an account for your chosen repricing tool, you can connect the account to your Amazon Seller Central account via MWS keys. This allows the repricer to have access to each item you’re selling. 

Once your products are synced with the repricer, you can set pricing rules, enter your product costs, and chose the competitors you want to price against. When that is complete, the repricer will begin changing your pricing on Amazon based on your criteria. 

The benefits of using a repricer for your Amazon business

An Amazon seller with only a handful of products may not need to use a repricer, but for sellers with hundreds or thousands of SKUs, a repricer can be quite beneficial. 

  • It’s an easy and hands-free way to update your pricing 
  • A repricer will keep track of your competitors’ pricing at all times
  • You can automate your pricing to decrease or increase based on the rules you set
  • It helps retail arbitrage and wholesale resellers win the Buy Box more often
  • If competing sellers lower their price, the repricer can match the new low price
  • Set specific rules about how you want your pricing to be changed 
  • Set a minimum price and profit margin you want to make per sale
  • Private label sellers can use a repricer to update pricing to be more competitive 
  • Increase your profits and sales when there is no other competition 
  • Reprice on multiple Amazon marketplaces

 

The best Amazon repricer tools 

There are a few options to choose from when it comes to Amazon repricing tools. Many offer similar features but will vary in user experience, monthly subscription costs, repricing speeds, and more. 

Let’s go over the top Amazon repricing tools to help automate your business.

Informed 

Informed is an AI-powered repricing tool designed to help Amazon and Walmart marketplace sellers achieve more sales. They claim they’ve helped customers increase Buy Box ownership by 63% within the first two weeks of using the tool. 

Features:

  • Spend less time manually repricing your products
  • Profit Protection feature that increases sales and maximizes profits
  • Analytics and Reporting to track essential metrics
  • The Sales Velocity algorithm will automatically increase your price when there’s no competition 
  • Allows you to enter product costs, so you always make a profit on each sale
  • The “Get The Buy Box” algorithm adjusts prices quickly based on competition 
  • The tool uses historical sales data to calculate your optimal price point 

Available for these marketplaces: Amazon US, Amazon Canada, Amazon UK, Amazon Mexico, Amazon Brazil, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Japan, Amazon Australia, Amazon UAE, Amazon Sweden, Amazon Poland, Walmart marketplace. 

Cost: Starting at $49/month up to $5,000 in revenue per month. The higher your monthly sales, the more it costs. 

Free trial: Yes, 14-day free trial. No credit card is required.

 

Aura

Aura helps sellers maximize their Buy Box wins to increase sales and profits on Amazon. It claims sellers will control the Buy Box 65% of the time compared to other repricers. 

Features: 

  • Advanced repricing technology and automation to help Amazon sellers win the Buy Box more often
  • Pre-made and custom repricing strategies are built into the tool so you can start repricing right away
  • Profit-based pricing
  • Instant repricing (other repricers take up to 15 minutes to reprice your products)
  • Decide which competitors you want Aura to reprice against 
  • See key metrics to attribute repricing to increase in sales
  • Add in your product costs to see a detailed breakdown of your profits 

Available for these marketplaces: Amazon US, Amazon Canada, Amazon Mexico

Cost: $97/month (up to 50k listings)

Free trial: Yes, 14-day free trial. No credit card is required.

 

BQool

BQool is an AI-powered Amazon repricer that uses autonomous machine learning to help Amazon sellers win the Buy Box and increase sales. Set various rules based on your profit and sales goals.

Features: 

  • Includes five built-in strategies used to maximize sales, maximize profits, or raise Buy Box price
  • Enter your product costs to protect your profit margin 
  • Schedule your repricing for specific times of day 
  • Insightful listing data to keep track of your BSR, price, and Buy Box win percentage 
  • Comprehensive dashboard and reporting tools
  • Repricing history logs

Available for these marketplaces: Amazon US, Amazon Canada, Amazon UK, Amazon Mexico, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Japan

Cost: Starting at $25/month (up to $300/month) based on listing count

Free trial: Yes, 14-day free trial. No credit card is required.

 

Seller Snap

Seller Snap helps sellers save time, avoid price wars, and maximize profits on Amazon. Repricing products can take up lots of time — Seller Snap claims to save their customers over 60 hours per week.

Features:

  • The tool makes pricing decisions based on the current Buy Box price and number of competitors on a listing
  • Includes key metrics about your Amazon business, such as profit, ROI, Buy Box percentage, and more
  • Understand your inventory health to identify products that need more aggressive repricing or products that need to be replenished 
  • Easy-to-use interface
  • Customize your repricing strategy based on your sales goals
  • An AI-powered tool that learns about your products, pricing, and competition 

Available for these marketplaces: Amazon US, Amazon Canada, Amazon UK, Amazon Mexico, Amazon Brazil, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Japan, Amazon Australia, Amazon UAE, Amazon Sweden, Amazon Poland, Amazon Saudi Arabia, Amazon Turkey, Amazon Singapore, Amazon Egypt

Cost: Starting at $250/month 

Free trial:  Yes, 15-day free trial. No credit card is required. 

 

Does your Amazon business need a repricer?

Using an automated repricer tool not only saves you time but also helps you make more money as an Amazon seller. That’s what we’re all here for, right? 

If you sell private label products, using a repricer may not be required. But for high-volume arbitrage, wholesale, and book resellers out there, using a repricer is pretty much a necessity. 

We hope this article helped you figure out what a repricing tool is and some of the best repricing tools out there. 

Do you have any more questions? Let us know in the comments! 

Want to learn more about selling on Amazon? Check out our How to Sell on Amazon FBA for Beginners guide. 

 

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