We’ve all heard it, and most of us are guilty of saying it – “TikTok made me buy it.”
With more than one billion monthly users, TikTok has become one of the fastest-growing social media platforms today. With TikTok’s explosive growth over the past two years, it’s no surprise that brands and creators are cashing in.
Amazon has gained a strong presence on TikTok with #amazonfinds generating more than 26 billion views across the platform. Snappy, relatable, and often viral content, coupled with Amazon’s affordability and convenience, make for the perfect pairing.
We’ve shown you how to sell on TikTok – now let’s explore the most popular products that have gone viral in 2022.
TikTok Made Me Search It
Each day, the average TikTok user opens the app at least eight times, and spends roughly 1.5 hours scrolling. TikTok has become so popular that 40% of Gen Zs actually prefer it for search instead of Google.
When searching for products, the majority (63%) of consumers still prefer to start on Amazon, however, data from Jungle Scout’s Q3 Consumer Trends Report reveals that 20% now start with TikTok, up from just 11% in the previous quarter.
#Influenced: How creators and brands are using the platform
If we’ve learned one thing about TikTok users in 2022, it’s that they love skincare. Beauty influencers have dominated the platform sharing skincare secrets and debunking viral trends. Cera-Ve has quickly become a fan favorite because of its gentle ingredient list. Its top seller, the CeraVe Hydrating Facial Cleanser, has increased 100% in revenue in the last six months.
Cleaning isn’t typically considered a fun activity— and yet, #CleanTok is a niche category with more than 51.6 billion views on TikTok. People find motivation and enjoyment in watching before and after videos and discovering new cleaning hacks. The viral brand The Pink Stuff has made waves on the platform and has seen a revenue increase of 190% in the last year, with unit sales jumping 131%. Its most popular cleaning solution is available on Amazon for $5.97.
Popular brands like Bloom Nutrition use influencers and ecommerce features like Amazon Storefront to convert views to sales. Bloom partners with influencers across a variety of niches – from fitness to lifestyle – to maximize brand awareness on the app. As a video platform, TikTok provides brands like Bloom with the opportunity to showcase real-life results to potential customers.
Amazon’s Viral TikTok Products
1. RELPOM® Slushie Maker Cup
- Selling on Amazon for $21.98
- 2,078% increase in revenue in the last six months
This slushie maker was a popular #amazonfind this summer, allowing people to turn their favorite beverages into slushies. Revenue for this product has increased 391% in the last year – with unit sales jumping 433%. Searches for these cups are just as prevalent in the fall with the keyword ‘slush cup squeeze’ up 280% in the last 30 days.
@sarahaulbrook You ask and you shall relieve. Slushier coffee. Aka iced capp. Cup in Amaz0n Iink. #tiktokmademebuyit #ClutchPlayChallenge #slushiecup #icedcoffee @sarahaulbrook ♬ GOOD VIBES – Ellen Once Again
2. Wireless Charging Station
- Selling on Amazon for $33.99
- 1,396% increase in revenue in the last 6 months
Who doesn’t love convenience – especially when it comes to technology? These three-in-one charging stations were viral on TikTok and had people rushing to Amazon to grab one of their own. Revenue for this product has increased 94% in the last year and searches for ‘the best 3 in 1 apple charging station’ are up 384% in the last 30 days.
@stuffyouactuallyneed link in my bio if you want one for Father’s Day! #MAKEYOURMOVE #SipIntoSummer #fyp #amazonfinds #amazonmusthaves #amazonfinds #tiktokmademebuyit ♬ sweet caroline but dark academia – mike hunt
3. The Scrub Daddy
- Selling on Amazon for $19.99 (3 pack)
- 946% increase in revenue in the last six months
The Scrub Daddy is the internet’s favorite cleaning sidekick. Revenue for this product has increased 96% in the last year and the brand has seen an 89% increase in unit sales. Next time you’re scrolling #cleantok, see if you can spot one of these trendy sponges.
@jettsetfarmhouse Reply to @madisonh_14 #tipsandtricks #todayilearned #learnontiktok #tiktokpartner #clean #cleantok #cleaning #deepclean #scrubdaddy #cleaninghacks @Scrub Daddy ♬ original sound – Noell-Mom of the Jett Set
4. Hair Rollers
- Selling on Amazon for $14.99
- 445% increase in revenue in the last six months
With the beauty category experiencing a major boom in recent months, it’s not surprising that these hair rollers have made a comeback. This basic hair roller set has seen a 74% revenue increase in the last year, with unit sales up 71%.
@acquiredstyle The secret to roller success #hairrollers #hairtutorial #salonblowoutathome ♬ original sound – ACQUIRED STYLE
5. Veggie Chopper
- Selling on Amazon for $19.97
- 343% increase in revenue in the last six months
Consumers are adding this veggie chopper to their list of kitchen must-haves after videos of the product went viral in 2022. Revenue for this product has increased 45% in the last year, while unit sales have seen a 39% increase. And it looks like the Amazon home category is still growing, as searches for ‘amazon home must haves’ have jumped 132% in the last 30 days.
@ritzyrn This thing is amazing!!! #tiktokchoopper #amazonfind #mealprep ♬ original sound – Angela Marie
6. Weighted Blankets
- Selling on Amazon for $109.99
- 330% increase in revenue in the last six months
Weighted blankets have become a popular choice for consumers looking to improve sleep quality and reduce stress and anxiety. These blankets have increased 54% in revenue in the last year with unit sales climbing 43%. The search ‘best weighted blanket’ up 306% in last 30 days.
@valerie_sanders I’m never leaving my couch now 😴 #nuzzie #weightedblanket #homedecor ♬ original sound – rae
7. Bento Boxes
- Selling on Amazon for $46.99
- 272% increase in revenue in the last six months
This adorable – and oddly satisfying – trend was huge on TikTok this year. Revenue for these kids’ bento boxes is up 53% year-over-year. And the newest trend in the world of organized lunches? Snackle boxes. Searches for‘ snackle box’ have jumped 163% in the last 30 days. Something to keep an eye on!
@skybutSnackle box 😎♬ Cbat – Hudson Mohawke
UPDATE: Prime Early Access Sale – how did these viral products fare
With Amazon’s Prime Early Access Sale event at a close, it seems only natural that we look at how these viral TikTok products fared. In its press release, Amazon reports that the best-selling categories were Apparel, Home, Toys, and Amazon devices. But did these products live up to the hype? Let’s take a closer look.
With consumers looking to take advantage of Prime Day’s low prices, it’s safe to say that most of these trendy products were a hit. Most notably, the famous Scrub Daddy sponges saw a 2,772% increase in revenue from October 10 to 12 (Prime Early Access Sale) compared to the same days the week before. Honorary mention goes to this Luna weighted blanket, which saw the second-highest jump in revenue (+415%) and unit sales (+391%).
Amazon Prime Early Access Sale Results
(October 10 to 12, 2022 compared to October 3 to 5, 2022)
|Scrub Daddy Sponge
|RELPOM® Slushie Maker Cup
|Wireless Charging Station
The takeaway — it’s not too late to start selling on TikTok
This is your sign to start selling on TikTok – it’s not too late. TikTok is one of the biggest social platforms in the world, and whether we like it or not, it’s here to stay.
There are huge opportunities to be had on the platform, and with social commerce becoming increasingly popular, and new features rolling out on the platform like TikTok Now, there are tons of ways for brands to take advantage.
For more information on how to start selling on TikTok, check out our recent article — How to Sell on TikTok in 2022.
How do you feel about TikTok? Let us know below!
Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition.
Data in this report is representative of the U.S. Amazon market. Products were sourced from trends in traditional and social media along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period of October 3, 2021 to October 3, 2022 compared to October 3, 2020 to October 2, 2021. For specific data or product insights that aren’t listed here, please contact us at [email protected].