We’ve all heard it, and most of us are guilty of saying it – “TikTok made me buy it.”
With more than one billion monthly users, TikTok has become one of the fastest-growing social media platforms today. With TikTok’s explosive growth over the past few years, it’s no surprise that brands and creators are cashing in.
Amazon has gained a strong presence on TikTok with #amazonfinds generating more than 40 billion views across the platform. Snappy, relatable, and often viral content, coupled with Amazon’s affordability and convenience, make for the perfect pairing.
We’ve shown you how to sell on TikTok – now let’s explore the most popular products that have gone viral recently.
TikTok Made Me Search It
Each day, the average TikTok user opens the app at least eight times, and spends over 1.5 hours scrolling. TikTok has become so popular that 40% of Gen Zs actually prefer it for search instead of Google.
When searching for products, the majority (63%) of consumers still prefer to start on Amazon; however, data from Jungle Scout reveals that nearly 20% now start with TikTok, which is expected to grow.
#Influenced: How creators and brands are using the platform
Inflation has caused consumers to be more calculated with how they spend their money. Despite this, spending on beauty and personal care products has steadily increased year-over-year. Data from a Jungle Scout Cobalt report found that most beauty and personal care categories on Amazon experienced year-over-year growth of 30%+ from December 2021 to December 2022. The report also found a strong correlation between products that have gone viral on TikTok and sales on Amazon, proving that social media has a powerful impact on product trends in this category and beyond.
If we’ve learned one thing about TikTok users, it’s that they love skincare. Beauty influencers have dominated the platform, sharing skincare secrets and debunking viral trends. The CeraVe Renewing SA Cleanser has quickly become a fan favorite because of its gentle ingredient list. With over 1.1 billion views on TikTok, this product has seen a 46% increase in revenue and a 77% increase in unit sales from the previous year.
Now, let’s talk about cleaning. While it isn’t typically considered a fun activity, #CleanTok is a niche category with more than 51.6 billion views on TikTok. People find motivation and enjoyment in watching before and after videos and discovering new cleaning hacks. Viral brand The Pink Stuff has made waves on the platform and has seen a revenue increase of 190% in the last year, with unit sales jumping 131%. Its most popular cleaning solution is available on Amazon for $5.95.
Additionally, popular brands like Bloom Nutrition use influencers and ecommerce features like Amazon Storefront to convert views to sales. Bloom partners with influencers across a various niches, from fitness to lifestyle, to maximize brand awareness on the app. As a video platform, TikTok provides brands like Bloom with the opportunity to showcase real-life results to potential customers.
2023 | Amazon’s Viral TikTok Products
1. Handheld Steamer
- Selling on Amazon for $59.99
- 1,011% increase in revenue in the last six months
You can enjoy fresh, crisp sheets every day with this portable handheld steamer. In fact, this beauty influencer makes it part of her daily routine. Revenue for this category is up 64% year over year, and unit sales have seen a 68% increase. Searches for ‘mini handheld steamers’ are up 178% in the last 30 days.
@kaelimaee bringing back the amazon favs 🕊🤍 #fyp #foryoupage #aesthetic #thatgirl #decor #home #AmazonMusicProudHeroes #ItsGreatOutdoors #amazonfinds #amazonmusthaves ♬ original sound – DJ LILLI
2. Transparent Sticky Notes
- Selling on Amazon for $18.97
- 2,278% increase in revenue in the last six months
Who knew sticky notes could be trendy? These transparent ones are great for studying and making notes without damaging your reading material. This sub-category has seen an 817% increase in revenue year over year and a more than 900% increase in unit sales. Next time need to take notes or trace something, give these a try!
@justicebuys I use the the 13th one everyday 🙌🏻🤣 #amazon #prime #amazonmusthaves #products #satisfying #home #amazonfinds #kitchen #bathroom #travel #gadgets ♬ Made You Look – Meghan Trainor
3. Portable Bath Tub
- Selling on Amazon for $65.99
- 1,046% increase in revenue in the last six months
Cold plunging has been shown to improve mental fitness, relieve pain, and elevate mood. This trend, which has been around for decades, has recently gained popularity on TikTok. Revenue for this category has increased 48% year over year, with searches for ‘ice bath tub’ up 110% in the last 30 days.
@jordanmakesvideos Replying to @Soz Day 56 🧊 #coldplunge #motivation #fypシ ♬ snowfall – Øneheart & Reidenshi
4. Levitating Moon Lamp
- Selling on Amazon for $103.58
- 6,466% increase in revenue in the last six months
This levitating moon lamp defies the laws of gravity. Okay, that might be an exaggeration, but it uses magnets to provide a stunning centerpiece for your bedroom or living space. Revenue for these floating lamps has increased 55% year over year, and unit sales are up 64%.
@eltheegg This is the most amazing thing to ever exist im screaming #unboxing #amazonfinds #homedecor ♬ original sound – Élise
5. Oil Dispenser with Silicone Bruth
- Selling on Amazon for $11.96
- 3,116% increase in revenue in the last six months
This oil dispenser is one of those products that you don’t realize you need until you discover it. The kitchen gadget allows you to precisely measure exactly how much oil you need and disperse it with a mess-free silicon dropper. Revenue for this category has increased 105% year over year, and searches for ‘olive oil dispenser with measuring top’ are up 220% in the last 30 days.
@justicebuys The last one 😳🙌🏻 #amazon #prime #primedeals #amazonmusthaves #products #coolproducts #satisfying #home #productreview #amazonfinds #kitchen #gadgets ♬ She Share Story (for Vlog) – 山口夕依
6. Iceball Maker
- Selling on Amazon for $19.99
- 625% increase in revenue in the last six months
Round ice melts at a slower rate and keep drinks cooler for longer time. This round ice maker allows you to make it home without breaking the bank on fancy machine These portable gadget is super popular on TikTok and has increased nearly 213% in revenue year over year.
@heartdefensor $32 portable ice ball maker from amazon 😩 would you buy it? #amazonfinds #amazonmusthaves #tiktokmademebuyit #tiktokmademedoit ♬ Spring – Aesthetic Sounds
7. Timed Power Switch
- Selling on Amazon for $15.99
- 370% increase in revenue in the last six months
These timed power switches are a great safeguard against accidentally leaving hot tools, or other fire hazards turned on. You can pre-set timers so your tools, lights, and other gadgets turn off and on when you need them. Revenue for this category has seen a 23% increase year over year and a 15% increase in unit sales.
@simplysalfinds The last one will give you peace of mind! #amazonfinds #tiktokmademebuyit #amazonhome #amazonhaul #amazonfavorites #hacks #salfinds ♬ original sound – Simply Sal Finds
8. Toilet Seat Night Light
- Selling on Amazon for $18.95
- 1,055% increase in revenue in the last six months
We admit this next product is a bit obscure. But since this toilet night light went viral, revenue for the product category has seen a 47% increase year over year and searches for the brand LumiLux have increased 101% in the last 30 days.
@bettergifts The last one is life-changing 🤣🤦♂️ #amazon #prime #primedeals #amazonmusthaves #products #satisfying #homeproductreview #amazonfinds #kitchen #bathroom #gadgets ♬ Made You Look – Meghan Trainor
9. Acrylic Whiteboard
- Selling on Amazon for $34.99
- 844% increase in revenue in the last six months
Keep track of all your to-do’s with this floating acrylic whiteboard. Its minimal aesthetic is the perfect addition to any space. Revenue or this category is up 23% year over year, and unit sales are up 21%.
@bymichellelei My favorite finds of 2022! Added on my amazon under “2022 favorites” 🏼 #homedecor #homedecorfinds #amazonfinds #founditonamazon #amazon #home ♬ BLOODY MARY X SWEET DREAMS – ALTÉGO
The takeaway: it’s not too late to start selling on TikTok
This is your sign to start selling on TikTok – it’s not too late. TikTok is one of the biggest social platforms in the world, and it’s here to stay.
There are huge opportunities to be had on the platform, and with social commerce becoming increasingly popular, and new features rolling out on the platform like TikTok Now, there are tons of ways for brands to take advantage.
For more information on how to start selling on TikTok, check out our guide — How to Sell on TikTok.
How do you feel about TikTok? Let us know below!
Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition.
Data in this report is representative of the U.S. Amazon market. Products were sourced from trends in traditional and social media along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period of February 7, 2022, to February 7, 2023, compared to February 7, 2021, to February 2, 2022.
For specific data or product insights that aren’t listed here, please contact us at [email protected].