Million Dollar Case Study | Season 5

Episode 12: Advertising on Amazon (Part 1)

About Episode 12

Attracting shoppers to your listing is a critical part of success on Amazon — that’s where Amazon pay-per-click (PPC) advertising comes in. Learn valuable techniques to create effective ad campaigns of your own.

In this episode, we’ll walk you through:

  • The basics of PPC advertising
  • Launching automatic and manual ad campaigns
  • Bidding strategies, product targeting, and keyword targeting

Next week, we’ll explore how to optimize these campaigns to reach more consumers and increase conversions.

Tools used in this episode

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