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Million Dollar Case Study | Season 5

Episode 12: Advertising on Amazon (Part 1)

About Episode 12

Attracting shoppers to your listing is a critical part of success on Amazon — that’s where Amazon pay-per-click (PPC) advertising comes in. Learn valuable techniques to create effective ad campaigns of your own.

In this episode, we’ll walk you through:

  • The basics of PPC advertising
  • Launching automatic and manual ad campaigns
  • Bidding strategies, product targeting, and keyword targeting

Next week, we’ll explore how to optimize these campaigns to reach more consumers and increase conversions.

Tools used in this episode

Follow along and launch your own business. Get a Jungle Scout plan with everything you need to be a successful first-time seller.Learn more

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