Million Dollar Case Study | Season 5
Episode 12: Advertising on Amazon (Part 1)
About Episode 12
Attracting shoppers to your listing is a critical part of success on Amazon — that’s where Amazon pay-per-click (PPC) advertising comes in. Learn valuable techniques to create effective ad campaigns of your own.
In this episode, we’ll walk you through:
- The basics of PPC advertising
- Launching automatic and manual ad campaigns
- Bidding strategies, product targeting, and keyword targeting
Next week, we’ll explore how to optimize these campaigns to reach more consumers and increase conversions.
Tools used in this episode
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Keyword Scout
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