Million Dollar Case Study | Season 5
Episode 13: Advertising on Amazon (Part 2)
About Episode 13
You’ve set up advertising campaigns for your business — now it’s time to optimize them for profitability. Get more traffic and boost your sales with better content.
In this episode, we:
- Define an important PPC metric: ACoS (Advertising Cost of Sale)
- Share how to optimize automatic and manual campaigns
- Launch a Product Targeting campaign
Next week, we wrap up the Million Dollar Case Study with actionable insights on how to continue growing your private label business on Amazon.
Tools used in this episode
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Keyword Scout
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