Amazon niches: lightning storm

1038 Low Competition Niche Products to Sell on Amazon FBA in 2018

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Inspired by the fantasy of HBO’s Westworld, I have been looking for my own adventure in a maze for the past week.

And I have found the perfect adventure: find a profitable niche to take a slice of the (huge) pie that is profits from selling on Amazon FBA. 

I imagine it would look something like this:


If you’ve spent any time researching products or niches with high-growth opportunity, you will understand how finding a niche parallels a maze in many ways: numerous dead ends, false leads, highs and lows, excitement and the unknown.

But there are niche finder tools available to help you, and it is a worthwhile journey.

If you solve the puzzle and get to the end of the maze, you are rewarded with treasures. A related set of physical products that you can profitably sell online, an existing customer segment that you can market to, and many other methods of monetizing the niche.

In this post, I want to take you on the journey I took to identify a few potential niches that have potential. But more importantly, I want to share the methodology and strategies for finding niches on your own.

Even if you don’t read through some of the details, make sure that you at least skim to the list of 283 niche topics included below, or download the 800+ niche ideas to build on this year. Now updated for 2018!

What is a niche and why should I care?

A niche is tightly defined market segment that has a similar trait in common. That’s all.

Whether it is a common interest, location, demographic, or problem, this group of people share one commonality that allows them to be readily identified as a unique sub-section of a market.

A niche is tightly defined market segment that has a similar trait in common.

There are many ways to slice up a market and create a smaller sub-market to make up the niche. If you are able to layer various behaviors and interests to help you define your niche, the easier it becomes to target.

As an example, here are some niches that Google identifies in its AdWords platform, which they call “Affinity Audiences”:


Amazon niches: adwords_-_affinity_audiences

There are infinite ways to slice and dice a given market to create a niche. Which means there are plenty of opportunities for ecommerce businesses, even when competition is high. 


marketing colour wheel finding a niche


Niches & the Amazon seller

The more important question is, “Why is it important to employ niche finder methods to identify a niche for your business?”

Kevin Kelly, founding Executive Editor of Wired magazine, answers this succinctly in his essay 1,000 True Fans: you only need 1000 true fans to be a successful creator.

One thousand people is not a lot of people to gather on the internet. Ideally, for our quest to find profitable niches, we may want to identify more than 1000 people who are interested in the given topic.

However, when finding that profitable niche, more is not always better. It actually a balance between finding sufficient demand, yet limited competition. So let’s get moving on generating some ideas.

First, a few ground rules for how I evaluate niche ideas, to separate the wheat from the chaff, or the opportunities from the red herrings:

  1. Sufficient Demand: enough people searching for the product where we could realistically sell 5-10 units per day. 
  2. Not overly competitive: we want to ideally find something that is obscure enough to not have cut-throat competition.
  3. Physical product opportunities: Our main priority is finding a niche that has a related physical product that we can sell on Amazon.
  4. Additional Monetization Options! (more on this later)

For a brief overview, Greg highlights 7 steps to finding a great product to sell on Amazon in this 4 minute video. Or if you have more time (like an hour and 17 minutes), it is worthwhile to watch this in action.

This is actually the session where we generated new ideas, and ultimately came across the niche of “bamboo marshmallow sticks”, which have sold $200k in its first year!

Niche Source #1: Niche communities

If you are talking about online forums and communities, the conversation has to start with Reddit, the so-called Front Page of the Internet. For those who don’t frequent Reddit, it is a (fascinating) group of individual forums, called “subreddits”, that are focused around particular topics.

This is a money way to find some great niches. The assumption here is that these subreddits are potential customer niches that would purchase a product on Amazon, if it addressed a need or desire.

Reddit has an overwhelming number of subreddits. To make it easier to sift through, there is a helpful overview of subreddits organized by topic here.

Just for fun, let’s start with a look at the Lifestyle topics (from Snoopsnoo’s list of subreddits):


Amazon niches: lifestyle_-_snoopsnoo


The survival category is pretty interesting: 




Even from looking at the summary of the subreddits, there are some great ideas.

Just looking at the screenshot above, in particular the /r/homestead topic, there are niches around: aquaculture, wildcrafting, wood stoves, welding, green woodworking, and a bunch more. Straw bale homes? Call me a naive city guy, but not sure I’d want to live in such a fire hazard!

Let’s explore “welding” just for fun. Over to Amazon we go…



The auto-complete shows some of the most searched-for terms starting with “welding”. If we just look at the results for a very broad term, “welding”, we get the following:


Amazon niches: welding_search_results


As you can see from the categories on the top left, we are in the Tools & Home Improvement category. Browsing the page, some potential products that we may want to explore within the Welding niche could be:

  • Welding apron
  • Welding bib
  • Welding sleeve
  • Welding hammer
  • Welding gloves
  • Welding clamp

Next, let’s pull up a few of these products within the Welding niche to see if there is potential. Extension gives us an accurate estimate of the monthly sales volume to see if there is in fact demand for the product, and look at the number of reviews to see if there is room in the niche for a new seller.

Results for “welding apron“:



Here’s my thoughts on looking at this Welding Apron data:

  • Looks like good demand, based on the estimated sales for most of these products.
  • The top result, Lincoln Electric, looks like it is doing quite well, 664 sales per month, and a relatively new product at just 36 reviews(!)
  • I don’t know anything about this niche and the main brands, but I would be curious to research Hudson Durables and Lincoln Electric, which look like they get a bulk of these sales (judging by the #6 and #7 results).


Now let’s look at the results for “welding sleeve“:



  • Not nearly as many sales as for the Welding Apron results above.
  • Does not look like a very competitive niche, looking at the top sellers and the number of reviews they have.
  • A wide range in price, from $6.99 all the way to $69.95.


Looks like there are some good products within the welding niche as a whole, would be worthwhile to dig around and learn more about what welders have to say about these products.

You can repeat this process by finding niche communities on Reddit, explore the topics and products that are covered, and see if the niche has any product opportunities.

Proceed with caution, somehow Reddit can steal your time and you may barely notice… is that a good or bad thing? 🙂


Niche Source #2: Niche Websites from Flippa

Identifying niche websites is another great way to uncover opportunities for Amazon products.

Finding random websites on obscure topics sounds like a real pain, especially if I don’t even know what I am searching for! This is where a website marketplace like Flippa comes in handy. Flippa is a site where you can buy and sell websites. And the coolest part is that you can often see key information like the website’s URL, website traffic, monetization stats, and much more.

As we are looking for niches that we can use to sell products on Amazon, we will filter for sites that monetize with Amazon, ecommerce, and dropship. This ensures that there is a greater likelihood that there is a related physical product for the niche.

You can easily look through Websites and choose whatever filter criteria you like:



It turns out that there are thousands of websites that are on the market:




Let’s take a look at a few of the resulting sites:


If we look at these websites, is there any potential for product or niche ideas? If we take a look at these websites, can we figure out which products are their money-makers?

For example, with, it looks like they feature their magnetic back support:



The website presumably features its best sellers on the homepage. The magnetic back brace is not something I’ve heard of before, maybe some potential? Let’s check out the results for what pops up when we search on Amazon:



Some thoughts looking at these:

  • The sales for products that come up with “magnetic support back brace” are not huge. Maybe we should try with more generic search terms, like “back brace”, “back support”, or “lumbar support”. Would there be more demand and still manageable competition?
  • There are some low-priced items here. Is it a race to the bottom with pricing?
  • There are a fair number of lower rated products in these top results. Is there an opportunity to offer an improved product?

Now let’s look at Formula113’s website, and see if there are any car or automotive related ideas that we can come up with:





Car care tools? Here is how the results appear on Amazon when searching for “detailing tools”:



  • Looks like there are a few sellers that take up a bulk of the sales for this keyword.
  • Some products belong to the Home Improvements and Patio, Lawn, & Garden category. Is there another application of “detailing” that doesn’t relate to cars?
  • Is there enough demand to make it worthwhile to look into this further? Not a lot of demand overall here.

Repeat the process

You can cycle through this process of identifying niche ecommerce sites and cherry-picking the best selling products and check if there is still an opportunity on Amazon. As you can see, sometimes you might spot a diversion or come across even more ideas, like “detailing” within two seperate categories.

I’m not sure that the two products that we briefly looked into, Magnetic Back Braces and Car Care Tools, fit the profile of significant demand with limited competition. However, we could certainly take some time to dig into the niche more, maybe find some additional related ideas or even more specific products in the niche.


Niche Source #3: Niche Blog Topics

OK, so that Flippa methodology may be a fair amount of legwork for some underwhelming results. Not enough juice for the squeeze, as they say… what if we could just find a bunch of popular trending blog topics straightaway, and go from there?

Well, surprise surprise, we can!

Alltop is a blog aggregator that organizes blogs by topics. While Reddit is a bunch of forums organized by topic, Alltop is a bunch of blogs organized by topic.

Here is a look at some Alltops topics:



Hopefully this will help you in your niche search. A list of 238 niche topics, all of which I pulled from Alltop.

If you want to download this whole list, and 800 high-potential niche opportunities from the Niche Hunter, now is your chance!

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[column type=”1/3″]Adoption Agriculture Animal Rescue Animals Anime Anthropology Antiques Aperture Aquarium Archaeology Architecture Astrology Astronomy ATVs (All Terrain Vehicles) Audi Autos Aviation Bacon Bags Baking Ballroom Dancing BBQ Beauty Beer Biodiversity Birds BMW Board Games Boating Bollywood Bonsai Candy Cannabis (Marijuana) Canon Cats Cheap Flights Cheese Chess Childfree Climate Change Coffee Coin Collecting College Comics Conflict Resolution Conspiracy Contests Copyright Cosplay Crafts Creativity Crime Cute Stuff Daily Makeover Dancing Dating Deals Design Diecast Disney Do It Yourself Dogs Domestic Violence Dragon Boats Drums eBay Egyptology Electricity Etsyrati Fashion Filmmaking Ford Freedom of Information Frugality Fun Future Gambling Game of Thrones Garden Design Gardening Geocaching Geography Geology Georgia Tech Glee Gloss Grandparenting Guitars Gun Control Guns[/column] [column type=”1/3″]Hair Ham Radio Harley-Davidson Harry Potter Her World High Speed Rail History Holidays Home Buying Home Improvement Homeschooling Honolulu Deals Horror Novels HowStuffWorks Humor Hunger Hunting Identity Immigration Inspiration Interior Design International SPA Association Jam Jetalon Jewelry Legal Holds Lego Libraries Life Lifehacks Lifestyle Lingerie Linguistics Literacy Literature Lost Luxury Magic and Illusion Martial Arts Math Men’s Clothing Men’s Grooming Mercedes-Benz Mind Mapping Minimalist Living Motorcycles Movies Muppets Music Videos Mystery Novels Nature Needlecraft New Scientist Nikon Noodles Northwestern Notre Dame Oceanography Oddities Olympus Origami Outdoor Living Parentingv PBS Peak Oil Penn State Pens Pepsi Perfume Personal History – Genealogy Pets[/column] [column type=”1/3″]Philosophy Photography Pizza Podcasts Poker Porsche Pottery Psychology Public Radio Exchange Q & A Qualitative Research Quilting Quotations Radio Controlled Vehicle Radiology Reader’s Digest Recipes Record Labels Relationship Rocketry Role Playing Games (RPG) RVs (Recreational Vehicles) Science Scrapbooking Sesame Street Sex Shoes Shopping Smoking Snowmobiles Soap Sociology Space Spirits Stamps Stanford Star Trek Star Wars Starbucks Statistics and Probabilities Streaming Music Student Affairs Supernatural and Paranormal Supernova Survival SXSW T-shirts Tarot Tattoo Tea Textiles Toyota Toys Travel Trivia True Blood Tweets Twilight UNC Chapel Hill Urban Video Violence Prevention Virtual Events Walmart Watches Water Weather Wharton Wildlife Wine Woodworking World of Warcraft Yoga Zombies Zoology[/column]

Whew, that’s a lot!

How can you use this?

  1. Use Amazon to find related product ideas
    You could pop in the keyword into Amazon, like we did in the examples above. This is a good way to identify some niche product ideas.
  2. Use free keyword tools to get more ideas
    There are some great free keyword tools out there that will offer ideas based on what people search for. These include ubersuggest,, and LSIGraph. 
  3. Find estimated sales to identify the profitable opportunities
    Jungle Scout and Extension provide this sales estimate, and the Sales Estimator is a completely free way to get this information as well.


Digging into the Niches

So let’s dig in to a few of these niches to see what ideas we come up with. I’d like to pull out a few that have devoted communities and probably has some products or accessories associated with it. There are actually a bunch that fit that criteria, let’s try Needlework out for size.

We can start with Ubersuggest. After I drop “needlework” in the search bar, there are hundreds of results of search terms that include “needlework“:



There are some helpful results for potential niches that could have an assortment of physical products related to it, for example:

  • Needlework bag
  • Needlework supplies
  • Needlework patterns
  • Needlework canvas
  • Needlework gloves

And onwards. Let’s just jot some of these potential niches down to explore later.

What does have to offer us regarding “needlework” related ideas? The cool feature about is that it has a list of searches specific to search engine, including Amazon. This means that the Amazon search results will be related to physical products and have some purchase-intent. Are there any helpful leads there?



Now we can add ideas like:

  • Needlework storage
  • Needlework pouch
  • Needlework project bag
  • Needlework magnifying glass

And some other good ones. We’re on a roll, I have the sense that we are moving towards the center of this maze!

Let’s also check out what LSIGraph shows us. LSIGraph is great because it spits out words and phrases that are related to our main keyword. So maybe there are other related niches that we haven’t even thought about yet:




Bingo! LSIGraph shows us a bunch of search terms, in addition to related niches like, “embroidery”, “needlepoint”, “tapestry” and more.

I could cycle through Ubersuggest,, and others (Keyword Tool Dominator also has an Amazon-specific search functionality) and get additional niche and product ideas.

Answer The Public is another tool which provides you with a list of commonly asked questions about a keyword, as well as prepositions and an alphabetical list of keywords:

answer the public needlework search


Niche Source #4: Jungle Scout’s Niche Hunter

So we have zig-zagged through a bunch of potential topics and niches, and started to compile a decent list.

But is there anything better than a one-click solution? With Jungle Scout’s Niche Hunter, we have collated millions of data points and sales trends to identify 3 million niche opportunities on Amazon.

To make the sorting even easier, we have organized these niches by category, and various attributes like units sold (per month), price, keyword, and more. There are also proprietary algorithms to make it dead-simple, quantifying a niche by the its opportunity, its competition, and how strong of a listing it is.


Here is a look at the Niche Hunter filter options:

Amazon product niches: Filters available to help find profitable niches

Curious to learn more?

We have gathered 800 niches that show great potential going into the future, in addition to all of the niche topic ideas listed from Alltop.

We value your privacy and would never spam you



Just for fun, I pulled 10 random niches from the Niche Hunter that we could mull over together:

  • Wax warmer
  • Paracord
  • Leak seal tape
  • Sorting blocks
  • Cryovac tape
  • Camelbak bottle brush
  • Sinus relief spray
  • Hair protein therapy
  • Baby teething biscuits
  • Plant desk

As a dad of a baby just sprouting some teeth, the “baby teething biscuits” looks interesting, I have no idea what that may be… 

Amazon product niches: teething_biscuit


Niche Hunter makes it super easy to make an assessment with a quick glance. Color coded monkeys show the potential for various metrics, including units sold, competition, listing quality, and opportunity score.

If you click into a particular niche, you can get more information like the top 10 products ranking for that keyword, a graph showing how those sales are distributed among those sellers, the price, additional related keywords, and more.

And here are the results that I see when searching on Amazon for “teething biscuit”:



I’m not sure that I like this in particular, as it is a food product (meaning qualifications are necessary in order to sell on Amazon), and there are household names at the top of the search results.

But maybe there are other teething-related items that are physical products that we could explore? That is the fun of the Niche Hunter–great ideas to start a winding exploration into various hidden niches.


How to validate your niche/product idea demand

Great, you have had more than a thousand niche ideas thrown at you. How do you actually determine whether a niche (and the products that make up the niche) are worth your efforts of launching a product?

The answer is simple: analyze the existing demand and interest in the niche.

First, let’s just see if people are actually searching for the niche idea. At the moment, there is no reliable tool that offers search volume on Amazon. If a company claims that they have such data, raise one eyebrow and backpedal slowly. It is a ruse.

joker leaving gif

Utilize Google’s tools

Google offers a free Keyword Planner (data is limited unless you advertise and spend above a certain threshold).

You can access it in your AdWords account. Once you enter in a keyword or two, Google will provide an estimated monthly search volume for the keyword, and related keywords. Be wary though, as Google is known for keeping some data undisclosed, and the main intent of the Keyword Planner is to get advertisers to spend money.

Regardless, let’s just take a look at Keyword Planner for “welding aprons“, one of the ideas that we had above.


Amazon niches: adwords_-_welding_apron


As you can see, Google says that there are an estimated 1300 searches for “welding apron” in a month. Additionally, Google provides related search terms, and the estimated monthly volume for those as well. This is helpful data to assess general demand, and also uncover some related terms.

Another helpful check is to see the Google Trends of a search term. This is going to show you at a high level if the search term, in this case “welding apron” is a growing trend (as in, how many people have searched for the term historically in Google):



The spikes show it to be a bit cyclical, but not really a growing or declining trend. This is made more clear when looking at Google Trends for the term “welding“:

Amazon product niches: welding_-_google_trends


Get estimated Amazon sales

Keyword volume is great, but it is ultimately just a proxy to figure out how many sales are made for a given niche. So let’s just cut to the chase and try to figure out how many sales there are for a product keyword.

Jungle Scout and Extension provide this data instantaneously. So if we search on Amazon for the top search result for “Welding Apron“, you can get these results:



A free alternative to this can be done by piecing together estimated sales by looking at the Best Seller Rank for some products in a niche, and popping it into the Free Estimator.

So for example, you would pull the Best Seller Rank (for the main category, not the sub-categories) in the “Product Details”:
Amazon niches: welding_apron_bsr

And once you have the Best Seller Rank, you can just pop it into the Estimator for the given Category, and out comes the Estimated Sales for the month. For free. Voila!

Amazon product niches: Jungle Scout sales estimator


The End Game: How to monetize a profitable niche

If you have made it this far, there is a good chance that you are meant to get to the end of your Niche Hunt maze–go you!  

Once you have found a niche that works for you, how do you take advantage and make money from it?

There are numerous opportunities, each with its own merits and challenges. But remember Kevin Kelly’s words, you only need 1000 true fans to really make a business work for you!

We are going to explore some of these topics in greater detail in the near future, but at a high level, you can monetize and grow your niche in the following ways (to name a few):

  1. Sell a product related to the niche (on Amazon, your own site, other marketplaces)
  2. Create a niche blog: sell Pay Per Click ads (like AdSense) on your blog
  3. Generate Amazon affiliate commissions from products featured on your niche blog
  4. Sell other affiliate products relevant to your niche
  5. Sell sponsored posts on your niche blog
  6. Write an ebook related to your niche
  7. Sell courses related to your niche
  8. Be a Consultant in your niche
  9. Create paid membership forums related to your niche
  10. Sell your niche site (remember Flippa)

Now what?

Now it’s on you to find the niche that will make your future as a Freedom Builder a whole lot richer 🤑

Do you have Amazon niche finder techniques that I didn’t address here? If so, please drop them in the comments! Remember, there are nearly infinite ways to slice and dice a niche, it is not a zero-sum game. So there is a profitable niche waiting out there, just for you!

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49 coments on “1038 Low Competition Niche Products to Sell on Amazon FBA in 2018

  1. I downloaded amazon niche list and in that so many categories, you have given like clothing, toys, games, health, kitchen, garden and much more.I am impressed by the generous information given on keyword research and niches.Thank you for sharing this amazing and huge list. It will help for bloggers.

  2. Нeⅼlo, I enjoy reading all of youг article post.
    I wanted to ᴡrite a little comment tօ support үou.

  3. I downloaded amazon niche list and in that so many categories, you have given like clothing, toys, games, health, kitchen, garden and much more.I am impressed by the generous information given on keyword research and niches.Thank you for sharing this amazing and huge list. It will help for bloggers.

  4. Hey,
    I downloaded amazon niche list and in that so many categories, you have given like clothing, toys, games, health, kitchen, garden and much more.I am impressed by the generous information given on keyword research and niches.Thank you for sharing this amazing and huge list. It will help for bloggers.

  5. Hey guys,

    Honestly, i am impressed by the generous information given on keyword research and niches. There are courses out there teaching such stuff a few grams.

    I am just thinking out loud. What would the outcome be if we do kW research first and followed by amazon data?

  6. Hey Dave,

    Thank you very much for your candid reply. We found that when we tracked our products with Product Tracker, the data is closer to our real situation.
    However, when tracking our competitors, we found that the data of Product Tracker and Chrome Extension are not the same. Why is this?

    Thanks for your comments.

  7. I like your products very much, bought and used them to track our own sales on Amazon, but found that the data provided by your product does not match our actual sales.
    How is this happening? What is the source of your data and why is it so different?
    We have tracked some products with your product and are now going to launch.
    Now it’s a bit worried about this data!

    Looking forward your reply!

    Best regards,

    1. Hey Kevin!

      Thanks so much for reaching out about this, as I understand how frustrating it can be when estimated sales appear to be off…particularly when comparing them to your own sales.

      Because the data you see in Jungle Scout represent estimated sales for a given period, and not actual sales like you’ll see in Seller Central for your ASINs, the estimates in Jungle Scout will vary across time. Seasonal trends, slower selling periods (such as Q1 and Q3) can also affect product sales estimates.

      If you’d like to learn a little more about how Jungle Scout works, feel free to check out our page that explains the data-collection process:

      Hopefully, that’s helpful!

  8. This post made it.
    Thank you very much to share this information.
    I know there are a lot of untapped niches out there that sellers will be finding gradually.
    Also, I should add that keyword research is the best way to find hidden and yet profitable niches.

  9. In the part where you say you would Google Brands that you are not sure about.
    what exactly are you looking for? I found a potential product that does have a brand that is established, but their website is terrible and I believe there is room in the market for a new brand.

    1. Joshua,

      Just make sure you back it up with data. Sometimes, it can seem like there’s not much in the market, but when your product actually hits the market tells you a whole other thing.

      One of the best ways I ever saw total market share explained was by thinking of it like a giant pie and there’s only ever that much pie to go around. When you look at the JS data, you aren’t seeing a reflection of what you’ll get. For example, if there’s three sellers selling 300 units per month, if you join in, you’re not going to get 300 per month… you’re going to get 225 because your presence in the market has just reduced current demand by 25% for each of the current competitors. In the end, demand is only 900 units per month, regardless of how much supply there is. And in actuality, you’re more likely to do less than that as you might only take away 5% away from current competitors, earning yourself 45 sales per month.

      The best way to enter a market is to go after a niche and just attack the heck out of it. Make sure your project can stand on its own two legs, too. Simply copying-and-pasting what exists won’t help you. It’s got to stand out and solve a problem, too.

      Hope that’s helpful.

  10. Hey,
    I downloaded amazon niche list and in that so many categories, you have given like clothing, toys, games, health, kitchen, garden and much more.
    Thank you for sharing this amazing and huge list. It will help for bloggers.

  11. Hello there,

    Thank you for the amazing guide. It is very easy to follow and thorough.
    Sorry for the silly question but when you say ‘sell on amazon’ you are referring to affiliate marketing, right. Meaning that you are not actually selling the product but rather linking to it on Amazon?
    Are all the products in your niche list available for download suitable for creating an affiliate marketing blog?

    1. Hey Asen!

      Nope, we mean sell on Amazon. Most of the products you find on Amazon are from, believe it or not, regular folks like you and me! In fact, that’s what we here at Jungle Scout specialize in is showing people how to sell their own private label products on Amazon.

      If you’d like to learn more about the process, check out this video here:

      We’re also working on a more in-depth series for selling your own products on Amazon:

      All of this stuff is free.

  12. Hi, I have four questions I would love to get an answer on before I can start selling on Amazon:

    1) When gauging the competition in terms of reviews do you ignore the sponsored items at the very top in Jungle Scout? Regarding your rule with the Top 5 sellers in the list with one seller below 50 reviews and in the Top 10 with a few sellers below 50 to 100 reviews?
    I know that sometimes the sponsored ones show up on the first page anyway. Sometimes they don’t. How do you deal with those sponsored items for your research?

    2) What does it mean when I found an item that is being sold looking very similar in terms of the actual product design and configuration across the whole first page with generally a high demand in JS and this continues to the search result pages 1-4. Is it a good idea to sell this item or a bad idea? Or does it mean nothing?

    3) What does it mean if I found a good item by the numbers in JS but the prices on the first search result page are not exactly consistently 20 dollars. Most Items are lower and only a handful are $20.

    4) In the scenario above what difference would it make if the items for 20 dollars are the ones making the most sales?

    1. Hey David, Let me help answer those!

      1. When gauging competition in terms of reviews you want to be looking at the top 10 sellers that come up organically, which you can quickly see using the JS Chrome Extension. The sponsored products are different, because any seller can bid on a search term and appear as a sponsored product in the Amazon search results (even products that just launched and have no reviews or sales yet).

      However, you might also want to do a quick check in Amazon by searching for some keywords and seeing what sponsored ads to appear. This is a nice sense check to find out if any of your potential competitors are utilizing Amazon PPC or not.

      2. This means that there’s depth in the market, which isn’s necessarily a bad thing in itself. When looking for demand, we always recommend taking the combined estimated sales of the top 10 products and ensuring that it is over 400 units, for example. If you find that there are 4 pages worth of the same product, then of course you can also take a look at how those products are performing to. One way to look at it is, you should always be aiming to be in the top 10 with any product you launch. So the top 10 sellers are your primary concern for gauging demand and competition. If you find there are lots of other sellers, you can also see if they are doing well or not and find out why that is. Ultimately you want to find ways to enter a niche with a product offering that is better: more features, better quality, a better listing, etc.

      3. I’ve seen this with a lot of product ideas. Including one that I have launched myself, where some of my competitors are selling a similar item at a much lower price. It’s useful to know this because if you are going to launch with a higher priced product then it needs to be a higher quality product and you need to be able to show that in the product listing. In my case, I am selling a higher end sleeping bag that has added features, better fabrics and more warmth than the budget versions.

      4. Sometimes the lower priced items may shift more units, but the estimated revenue is not necessarily higher because the margins are much slimmer. So take a look into that too. If there are some higher priced / higher quality versions of the product in the top 10 that are also making good monthly sales, then it shows there is potentially a demand for both.

      The $20 retail price is just a guide. Many sellers will sell items at a much lower price and go for lower margins but higher sales volumes. The main thing is to understand your profit calculations!

      Make sure you head to our Million Dollar Case Study, you can follow along the whole process.


  13. hi, thanks for the great article. once you have found a niche & a potential product to sell on amazon how would you recommend going about sourcing the products to sell?

    1. Hi Florence,

      Great question! The path most sellers take is to use to source their products. If you’re not familiar with Alibaba, Alibaba is a website similar to Amazon (in fact it has a very similar layout) that connects business owners like yourself to manufacturers, wholesalers, and suppliers overseas, typically China and India.

      Alibaba’s been around nearly as long as Amazon and its put a lot of safeguards in place to protect its users including Trade Assurance (kinda like Amazon’s A-to-Z Guarantee program), Alibaba EChecking (their version of PayPal), Gold Assessed and Third Party Assessed Suppliers, and information on profile age of the vendor.

      The protocol I typically follow when sourcing a product is to head to the Alibaba’s website and search for an item. Say that the product you’ve found is “fidget spinners”… I’ll go and type in “fidget spinners” into the search bar. From there, multiple options will pop up. Many will even have images of products you’ve seen on Amazon!

      After I find a product that looks similar to what I’m sourcing, I’ll contact the vendor and send a letter asking questions about the product. Good questions to ask include price, quantity (there’s usually a minimum order quantity you have to order), sample costs, what forms of payment that they accept, lead times, and more. For more information on how to communicate with an Alibaba vendor, we have a great article (with videos!) that you can check out:

      The other way to find products on Alibaba is to submit what’s called an “RFQ” or request-for-quote. Instead of doing a search, you submit a proposal for the type of product you’re looking for and the vendors contact you with quotes, details, and more.

      Often I will do a combination of both methods to get the best results.

      Hope that’s helpful! And definitely check out that article!

      Good luck with you and please let us know if you have any further questions.

  14. I always thought affiliate marketing is the toughest thing to do . But anyhow I have started one niche site for affiliate marketing . I am learning new things about affiliate marketing. I think amazon is perfect for any marketer. I am using it but I have not made any sale . I am hoping for it. Thanks for sharing all the niches. Amazing post .


    1. Hey Sunny,

      You are right, building your own site, traffic and audience can be tough. But well done on making a start on your business and good luck for the future. Let us know how you get on 🙂


  15. Just starting to educate myself and do the research to determine if this whole “selling on Amazon” thing is something I would want to pursue, so I’m as new and green as they come!! I have learned a tremendous amount already from reading your blogs and watching some of the videos and I just have to decide if purchasing the JS tools is the best route for me.
    Two “dumb” questions- what is the difference between a seller on Amazon and an affiliate? I have seen this term affiliate being discussed, but not sure what it actually means-
    And a more important question- if one follows the guidelines set forth by JS for picking the right product, lines up a manufacturing source and is ready to sell, how do you get your listing to pop up among the other sellers on the FIRST page when a buyer puts in a search on Amazon- Obviously having a great product wont help much if you are on page 6 when someone searches for that item!

    1. Hey Mindi,

      Welcome to the tribe 🙂

      No question is a dumb question.

      Affiliate marketing is where a business rewards an affiliate for each visitor or sale that was bought by the affiliates efforts. The Amazon Associates program works by allowing website owners and bloggers to advertise/share products on Amazon earn a referral fee when people click through to those products and purchase. So it means having your own website.

      Selling products as a seller is obviously a lot different to this. We have wrote plenty of articles about how to launch your product effectively and Amazon SEO (climbing the rankings). Check out these resources:

      Thanks for reading and good luck on your journey


  16. After six years on Amazon, many of my successes and failures were accomplished by trial and error.
    Jungle Scout has given me confidence in adding new products and deleting ones that aren’t the best fit.

  17. Everyone loves what you guys are usually up too.
    This type of clever work and exposure! Keep up the terrific works guys I’ve incorporated you guys to
    our blogroll.

  18. Reposting as I didn’t see any answer to the earlier question:

    I am confused about the keywords in the spreadsheet. For example, there is a keyword “oxford shoes for kids” that shows really low competition in the spreadsheet, but obviously there are many seller in there. So it would appear the data returned by junglescout is incorrect. Searching the same keyword on the web app returned same data as the spreadsheet, so it’s not a spreadsheet problem. Any explanation for this?

    1. Hi Atiful,

      Sorry for the delayed reply…..

      The metric of “low competition” is simply a proxy to determine how many reviews other sellers have for a given keyword. “oxford shoes for kids” can be a slightly challenging niche to pursue based on the variety of colors, styles, sizes, genders. hope this helps!


  19. Hi..great post..I have red and made some references …. so if I can ask.for your advise how can I make money do I need a Web site or shall I just use amazon as an affiliate. .and another question how do I get paid..?
    Do I need to apply for a PayPal order for people to pay for products ?
    Please.advise your help would be much appreciated. ..

    1. Hi Elias,

      Once you find a niche, you could become an affiliate, or you could become an Amazon seller and sell physical products.

      As a seller, you would get paid into your bank account. See here:

      Here’s more information about Amazon Associates:

      And about getting paid as an affiliate:

      There are numerous ways to make money from niches, as listed at the end of this post. We will be looking into these in more detail in future posts, so keep an eye out for that 🙂

      Thanks for reading!

      1. how come I have to enter my email address to download the list? and when I enter it , it says enter a valid email address… when it is the same one I used for the site, and it IS a valid address. so I can’t download the list. and why do I have to enter my email anyway… ??? just let me download it.

        1. Hey Kevin,

          Sorry for any issues accessing the list. I sent you an email so that you could access the list, please let me know if it did not get to you!



  20. Thanks for the list. It will be great if you can explain to us what the number means in each column.
    a. competition? the bigger number the more competition?
    b. list quality? the bigger number the better?
    c. opportunity score? the bigger number the better?

    1. Hey there,

      No problem, thanks for reading. Great question, let me clarify for you, but you were on the right lines here:

      A) Competition is calculated based on an algorithm factoring the number of reviews in the top 10 listings. A high score represents high competition, and a low score represents a better opportunity for sellers. (Scores from 1-10)

      B) Listing quality is based on algorithm that factors in things like the title, keywords, photos and bullet points in the top 10 listings. Ideally you want to find niches where listing quality is low (so yours can be much better). Here, a lower number signifies poorer quality listings and more opportunity, and a higher number shows higher quality listings in this niche.

      C) The opportunity score is an aggregate factoring in demand, competition and listing quality. You are right, the higher the score, the more opportunity for sellers 🙂 A lower score could mean low demand, high competition or a combination of these things.

      Hope that helps – thanks for asking such a great question.


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