How to Earn More Amazon Reviews with Review Automation

It’s today’s ecommerce default: online customers rely on product reviews in order to make a decision about whether or not to buy. In fact, 70% of consumers are likely to purchase a product with the best ratings and reviews over a lower-priced product with little to no reviews. 

Getting more (positive) customer reviews on their products is the top challenge Amazon sellers face.  Years ago, it was a lot simpler. You could give away a few products for free and in exchange, customers would leave you a positive review. Not anymore. 

So, how are you supposed to get more customers to review your products on Amazon? With Jungle Scout’s Review Automation tool! Review Automation takes away the stress of manually requesting reviews and gives you the best chance of earning more reviews.   

Let’s dive in to learn about what Review Automation is, how it works, and the benefits it has to offer your Amazon business.


What is Review Automation? 

A concern for many Amazon sellers is getting more reviews on their product listings. Review Automation is a tool on Jungle Scout that helps solve this problem by sending out automated review requests to customers who have purchased your products. 

If you’ve been selling on Amazon for a while, you know that you now have an option to request a review on the order detail page in Seller Central. It’s a great feature for sellers, but it can become very time-consuming and tedious to manage, especially if you have hundreds of orders. 



Once you click on the “Request a Review” button, Amazon will send a pre-written email to that customer, requesting a product review from them. You cannot customize this email in any way. Here is an example of a product request email:


Review Automation automatically sends out eligible review requests for you, so you don’t have to go through each one of your orders and manually do it yourself. It is truly a set-it-and-forget-it system. 

Once Review Automation is turned on, you’ll never miss an opportunity to gain a product review.


**Review Automation Update**

The Review Automation update now offers three new features that allow sellers to skip review requests for orders or specific products, delay review requests for orders, and create a more detailed and customizable dashboard. 


Turn on the skipping feature for specific products or orders that you do not want Review Automation to send a review request.

  • Skip Review Requests for Orders: Skips review requests for specific orders based on user settings. Easily select an Amazon order ID and Review Automation will not send out a review request.
  • Skip Review Requests for Products: Turn off review requests for a specific product or products. Select the ASINs that don’t require a review request. 

Review requests will not be sent for the order if it contains a product whose product settings are set to “Do not send review request.”




Choose when you want a review request sent to your customers with the delaying feature. Amazon allows review requests to be sent between 5 (minimum) and 30 (maximum) days after the order is delivered. 

These time delays can be set at three different levels.

  • Marketplace: Change the send time for all ASINs and orders in a marketplace.
  • Product: Change the send time for all orders of a specific product. 
  • Order: Change the send time for an individual order.

This feature is useful for products that need more time for a consumer to use and evaluate, such as a bottle of daily supplements. If a review request is sent 5 days after the supplements are delivered, the customer will not have had enough time to use or evaluate the product.



Easily customize the Review Automation dashboard with metrics that matter to you. The new widgets provide more insight into how many reviews are getting sent out and provide an accurate estimate of how much time you are saving by using Review Automation.

  • Redesign of the Order Table: New columns added showing orders, product names, and images
  • New Review Request Status: More detailed statuses for each order in the table
    • Request Cancelled: Seller cancels the review request for an order
    • Scheduled: Scheduled to be sent
    • Request Sent: The review request was sent for the order
    • Amazon Issue: When there is any syncing issue, Review Automation will try to resend the request three times
    • Refunded Order: If an order is refunded, a request will not be sent
    • Ineligible: When an order is canceled or Amazon doesn’t allow the request to be sent
      • *If the product is outside of the 5-30 day window
  • Bulk Operations: Change the request status of orders in bulk
  • Filter by Status: The ability to filter the results in the table based on status
  • Updated Widgets: Shows important stats related to reviews (Time Saved, Request Sent, etc.)

Review Automation is available through the Jungle Scout Suite and Professional plans.


Why use Review Automation?

Sellers use Review Automation for two reasons: to earn more valuable product reviews and to save time. 

Manually requesting reviews from your customers takes up much of your valuable time that can be spent on other parts of your business. Requesting reviews is such a vital part of seller work but the way Amazon has it set up is time-consuming and can be frustrating. 

You need to manually click into each order and click “Request a Review,” then you have to go back and do it for the next orders. If you have a lot of orders in your account, this becomes quite the process. Clicking through each and every order is not the best use of any seller’s time. 



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When I time myself, it takes roughly 16 seconds to manually request just one review in Seller Central. Imagine if you had 20, 50, or even 100 orders to go through—that time really adds up! 

You’re busy enough as an Amazon seller. The more time you can get back, the better. Use this time saved to focus on other parts of your business such as listing optimization or product research. As a seller who uses the tool, I don’t even need to think about it. Once you turn it on, Review Automation sends out review requests automatically each day. 

When you’ve had Review Automation set up and running for a while, it will even tell you how much time you have saved by automating your requests. 

How to use Review Automation

Setting up Review Automation is simple. If you haven’t connected your Jungle Scout account to your Seller Central account, you will need to do this before turning on Review Automation. 

Step 1: In Jungle Scout, go to the menu bar, click on Marketing, then click on Review Automation. 


Step 2: Click “Connect to Amazon & Get Access.”



Step 3: Choose your region and marketplace. 


Step 4: Sign in to Amazon. Enter an account nickname and your Seller Central email. 


Step 5: Authorize Jungle Scout and your account will be connected!



After you connect your account, you will need to wait for Jungle Scout to sync all of your Amazon data. Once your data is synced, simply go to the Review Automation tool and turn it on! That’s it! Click the button and you’re set. 


If you would like to skip or delay any review requests for specific products, you can do so in the “Product Settings” section within Jungle Scout.

Soon, Jungle Scout will be sending out automated review request emails so you never have to manually do it again. Once the tool populates with your Amazon data, you will be able to see the status of your orders and review requests, so you can keep track of your customer reviews. 


It’s 100% compliant with Amazon’s Terms of Service

When using Review Automation, you never have to worry about breaking any of Amazon’s rules. Since Jungle Scout is simply automating Amazon’s review requests for you, it is 100% compliant with Amazon’s review policy.

Review Automation will tell you which orders have been sent a review request, so you don’t accidentally request a review twice.

Learn more about Review Automation

Check out one of our Seller Stories with Kim Meckwood, who talks about the major impact Review Automation had on her Amazon business. 

If you’re more of a visual learner, check out our webinar about How to Get More Amazon Reviews, where Lenny talks about how to use Review Automation.



Start earning more reviews with Review Automation

Take one more thing off your plate and let Review Automation do the work for you. A truly set-it-and-forget-it way to grow your review count and increase sales on Amazon. 

To start using Review Automation today, click the banner below and sign up for Jungle Scout!


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