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Consumer trends & behavior


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How Brand Activism Influences Consumer Decisions

Have you ever purchased a product from a brand that acts on social change, cares about the environment or promotes diversity and inclusion? Did it [...]
Article

The 2021 Holiday Shopping Season Will Begin Before Halloween

Amid product shortages, delivery delays, and continued social distancing protocols, 31% of U.S. consumers say they’ll begin shopping for the holidays before the end of [...]

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