ON DEMAND WEBINAR

Recession-Proof Ecommerce Strategies for Brands & Retailers

Almost 40% of brands and retailers on Amazon are concerned about the impacts of a recession, and nearly half say inflation remains a challenge.

In this webinar, join ecommerce experts from Jungle Scout Cobalt and Code3 for strategies to recession-proof your ecommerce strategy — from reducing overhead to reinvesting wisely. You will also learn how to optimize your marketing to drive more sales with less budget, outplay competitors, boost average order value, and more.

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You’ll learn:

  • Ways to cut expenses without sacrificing product and service quality
  • Tips for reinvesting in your brand to maintain a competitive edge
  • How to analyze your product performance from multiple angles
  • Strategies for making the most of your marketing budget
  • Insight into the data, KPIs, and principles that contribute to retail resiliency
  • And more!

Connect with your host

Eva Hart

Amazon Brand Owner and Senior Manager, Demand Generation at Jungle Scout

Eva Hart is an ecommerce expert with over seven years of industry experience and the owner of three ecommerce businesses: Couple’s Coffee, Fantaswick, and Fox & Farrow. She has contributed to branding and product design for nearly 100 enterprise-level Amazon brands, including Shark Tank winners, Tea Drops, Savvy Naturals, Dirty Cookie, Mush, and more; showcasing her ability to drive retail success both on and off Amazon.

Jake Merrill

VP, Commerce Strategy at Code3

For the last 6 years, Jake has partnered with brands looking to scale on e-retail platforms like Amazon, Walmart, Instacart, and more. At Code3, Jake leads the Commerce Strategy team – to create holistic marketing plans for high-growth online marketplaces and e-retailers. These plans include strategic recommendations utilizing tactics such as paid media, SEO, and content, with a focus on driving profitable top-line sales growth for the brands they partner with.

Tools used in this webinar

Market Insight

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Cobalt Share of Voice

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Advertising Analytics

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Downstream Advanced Budget Control

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