Key Insights


Three-quarters of sellers are profitable in 2022, despite serious disruptions due to supply chain issues and the continued COVID-19 pandemic.


Amazon seller earnings rise over time as sellers gain ecommerce experience


Amazon sellers have ambitious growth plans for 2022. Over half of them actively sell on other ecommerce platforms, and many more have plans to expand this year.


Top global marketplaces sellers will expand to


Entrepreneurs are exploring new ways to make money through Amazon. One in four new Amazon sellers plans to sell their business to an aggregator.


Top Amazon seller motivations

About the report


Between December 1, 2021 and January 3, 2022, Jungle Scout surveyed more than 3,500 Amazon sellers, including prospective and former sellers. Respondents represent 117 countries, all 20 Amazon marketplaces, and all relevant Amazon product categories. They are ages from 18 to 80+ and all genders and levels of education. This report focuses on small- to medium-sized business owners who have at least one live product listing on Amazon. This includes first- and third-party sellers earning $2 million or less in annual ecommerce revenue. See full report for more details.

Using the data

We encourage you to explore Jungle Scout’s State of the Amazon Seller Report, and to share, reference, and publish the findings with attribution to Jungle Scout and a link to this page.
For more information, specific data requests or media assets, or to reach the report’s authors, please contact us at [email protected].

About Jungle Scout

Jungle Scout is the leading all-in-one platform for ecommerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.

Related industry reports